food & beverage innovation forum 2014 post event report

Food & Beverage Innovation Forum 2014

May, 2014

SIMBA EVENTS

Post-event Report

Food&Beverage Innovation Forum 2014 14th-16th May, 2014 | Shanghai, China

Dear Distinguished Guests

Food & Beverage Innovation forum organized by Simba Events was successfully

held on 14th-16th May in Shanghai. FBIF2014 introduces status quo and the future

trend of food & Beverage Industry, food safety, product innovation and marketing

innovation. FBIF2014 attracts around 250 industrial leaders to attend, senior

representatives from Coca-Cola, PepsiCo, Mengniu Diary, Yili Group, Bright Dairy,

COFCO, Master Kong, Danone, General Mills, Mondelez International, Qiaqia

Food, Coconut Palm Group, etc. attended this event. 37 speakers from around

the world presented in FBIF2014 and brought us with fantastic topics including:

Chinese Shoppers Health

Internet of Things Food Safety Traceability Nutrition

Early Warning Platform Supply Chain Visibility Food Safety Risk Chinese Food Culture Product Lifecycle Management 3D Printing Food

Digital Marketing Customer Engagement Made to Order Entertainment Marketing O2OWeChat

+86 (0) 21 5767 9411 +86 (0) 21 5767 9411 http://foodforum.cn/ [email protected]

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Who Are the Most Popular Speakers in FBIF2014?

Following award-winning speakers are selected basing on Evaluation Form and Post-event Survey, we ranked FOUR most popular speakers in Each Each Session and ONE most favorite Topic in the whole event.

Most popular speaker in Day One Session:

The Status Quo and the Future

Topic：Winning Through Innovation Lynn Xu, Vice President, BASES, Nielsen Greater China. Comment: with professional analysis and excellent presentation skills. Lynn’s speech was perfect.

Most popular speaker in Day One Session:

Food Safety, the Foundation of

Brands

Topic: Major Food Safety Issues in China Professor Chen Junshi Member, Chinese Academy of Engineering and Research Professor, Chinese Center for Disease Control and Prevention, PRC Comment: Prof Chen bring us with rigorous analysis basing on his scientific attitude.

Most popular speaker in Forum Day Two Stream

A: Product Innovation

Topic: Innovation at Coca Cola Pacific - The world is moving fast, we need to go even faster Diana Escoda, General Manager and Head of the Pacific Global R&D Innovation Center The Coca-Cola Company Comment: Fluent speech with wonderful story, the presentation was really fascinating.

Most popular speaker in Forum Day Two Stream

B: Marketing, Branding &

Strategy

Topic: Connecting Innovations Sophia Ong, Planning & Implementation General Manager, Tencent Comment: WeChat is now penetrating into Chinese daily life, WeChat is being one of the indispensable marketing tool.

Most Favorite Topic in

FBIF2014

Topic: 3D printing for the Food and Beverage Industry Jeffrey Lipton，CTO and Co-Founder at Seraph Robotics，Researcher at Cornell Creative Machines Lab Comment: 3D printing is inspiring our imagination, we are eager to know, will 3D print the future of F&B industry?




http://foodforum.cn/sinfo.php?mid=4&idx=5






Forum Review

We list partial speakers, hearing what’s new in F&B industry!

If you’d like to learn the Agenda, please click PLM Workshop / Forum Agenda!

If you’d like to know more about Speakers, please click Here!

If you’d like to know learn more about each speech (PPT, Photos, Video), please download from Here!

“Food Industry would be one of the most largest sunrise industry in China ” DU He, Executive Vice President of Nutrition Guidance

Committee, Secretary-General and Research Associate at the China

National Food Industry Association (CNFIA)

Emmanuel Sabbagh, Integrated Planning Director, TBWA\Integer China present with the topic: A Study of Chinese Shoppers




http://foodforum.cn/sinfo.php?mid=3&id=1


http://foodforum.cn/sinfo.php?mid=4





“Winning Through Innovation“ presented by Lynn Xu,

Vice President, BASES, Nielsen Greater China

Yves Rey, Former Chairman of the GFSI Board; Corporate Quality GM,

Groupe Danone：GFSI & Its Role in CHINA

“Risk Communication is an important mean to resolve the problem of food

safety.” Professor Chen Junshi, Member, Chinese Academy of

Engineering and Research Professor, Chinese Center for

Disease Control and Prevention, PRC. “There is no scientific evidence

proof that GMF is not safe” when answering a question about GMF.








“Leveraging dairy quality and safety management by Early

Warning platform” Xuefeng DI, Vice-President,

Corporate Quality Management, Nestlé Greater China Region.

“Quality derives from production, but not from testing.” Xuefeng Di

mentioned.

Panel: Consumer Perception of Risk and Science Based

Evidences Moderator: Yves Rey

Panelists: Chunlei SHI, Ph.D., Associate Professor of Food Science, Shanghai Jiaotong

University; Yunling Zheng, Regional Quality Director ASPAC, Cargill Investments (China) Ltd.;Junshi

CHEN, Fellow of Chinese Academy of Engineering & Senior Research

Professor, China National Centre for Food Safety Risk Assessment

(CFSA)

“3D printing for the Food and Beverage Industry “presented

by Jeffrey Lipton, CTO and Co-Founder at Seraph Robotics，

Researcher at Cornell Creative Machines Lab is one of the most

fascinating presentation in FBIF2014












“ Innovation at Coca Cola Pacific - The world is moving fast, we need

to go even faster” Diana Escoda, General Manager and

Head of the Pacific Global R&D Innovation Center The Coca-Cola

Company

Charles YANG, Chairman –China Eastern Region, Tingyi（Cayman

Islands）Holding Corp presented with the topic of: Seek Innovation

Opportunities from Traditional Food Culture. Charles mentioned that Master Kong’s mission is to

Carry Forward Chinese Food Culture

“Made to Order- the Future of Individual Choice in The Food

Industry. What you want, Where you want it ”presented by Pete Mitchell, Director Global Media

Innovation, Mondelēz International




http://foodforum.cn/cn/sinfo.php?mid=4&idx=17





Viveca Chan, Chairman & CEO, WE Marketing Group

Topic: Social Commerce: How We Deliver Digital ROI for Kjeldsens Butter Cookies

Stella Jamie Lui, General Manager – Digital (Strategy + Innovations), Carat

Topic: Magic Box, Unique Interactive Mobile Experiences on

Vending Machine

“Create Value through Emotions and Relevance “presented by Foo

Siew Ting, Marketing Director, Diageo Brands, Diageo

(China)Co.,LTD is also one of the most wonderful presentation.









“Connecting Innovations” Sophia Ong, Planning & Implementation

General Manager, Tencent. Sophia introduce the most advancing

marketing tool, WeChat.

Topic: Tomorrow the Revolution Happens

Steve McGinnes, APAC MD. Brand Development at SGK

“Seeking Difference in the Era of Market Convergence-a brief talk

about milk beverage & entertainment marketing.”

Presented by Zhao Xingji, GM of market system leisure brands

management dept. Inner Mongolia Mengniu Dairy Group. Zhao also

introduced 3d music.









Event Photos

For More Photos, please view by this link, or you could download here!




https://www.flickr.com/photos/124815953@N04/sets/



Main Participated Brands





Thanks to Our Partners

Organizer

Partner

Thanks to our Sponsors & Exhibitors

Thanks to Our Media Partners





See You in FBIF2015!

Food & Beverage Industry Forum 2015 will take place on May 13th – 15th 2015 in Shanghai

Pre-register of FBIF2015

Register & Pay before 30th May of FBIF2015，you will enjoy 30% off discount.

Organizing Committee Contact

For Speaking Opportunities 莫特 Mote Chan Conference Director Office: + 86 21 57679411 Direct: +86 21 51705764 Email : [email protected]

Delegates and Sponsors 李丽莎 Lisa Sales Manager Office: 86 21 57679411 Direct: +86 21 61970771 Email: [email protected]




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