fonts, images, licenses and intellectual property law
TRANSCRIPT
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FONTS:LICENSING &
INTELLECTUAL PROPERTY LAW
Frank J. Martinez, Esq.
THE MARTINEZ GROUP PLLC
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COPYRIGHTAcceptable Subject Matter(1) Literary works (includes Font Software);(2) musical works, including any accompanying words;(3) dramatic works, including any accompanying music;(4) pantomimes and choreographic works;(5) pictorial, graphic, and sculptural works;(6) motion pictures and other audiovisual works;(7) sound recordings; and(8) architectural works.
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COPYRIGHTAcceptable Subject Matter
LITERARY WORKS
BOOKSPOETRYPLAYSSHORT STORIESCOMPUTER CODE
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COPYRIGHTAcceptable Subject Matter
musical works, includingany accompanying words
Orchestral WorksOperaMusical PlaysModern Songs
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COPYRIGHTAcceptable Subject Matterpantomimes choreographic works
DanceChoreographyDance Notation
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COPYRIGHTAcceptable Subject Matter
pictorial, graphic, Sculptural works
GraphicsPaintingSculpture
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COPYRIGHTAcceptable Subject Matter
motion pictures and audiovisual works
MoviesTelevision Showsand others
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COPYRIGHTAcceptable Subject Matter
sound recordings
Recordsvinyldigital
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COPYRIGHT
Acceptable Subject Matter
architectural works
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COPYRIGHTAcceptable Subject Matter – Again!
LITERARY WORKS
BOOKSPOETRYPLAYSSHORT STORIESCOMPUTER CODE
Fonts are Software!
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Design: Julian Hansen
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making a font decision is a
DESIGN DECISION
not a legal decision
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TYPE DESIGN font formats and the use of type has
evolved
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DIGITAL IS THE RULE.
ALL FONTS ARE SOFTWARE
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digital fonts mean
NEW DESIGN OPPORTUNITIES
EMBEDDING
FLASH TYPEANIMATION
WEBFONTS
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MOBILESMART PHONES
TABLET DEVICES
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E-READERS
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IS MY USEALLOWED?
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the End User License Agreement
READ
(EULA)
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(hint: it’s a contract)
EULA?
SO, WHAT IS THE
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yes, but not
THAT KIND
of contract.
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ask yourMANAGERor theFOUNDRY
don’t be surprised with …
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THE CYCLE OF MISERY
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A LAWSUIT
oh, sh!#t.
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Okay, how do I do that?
FOR YOU
MAKE THE EULA WORK
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MAKE THE EULA WORK FOR YOU.
STEP 1: KNOW YOUR NEEDSTEP 2: INVESTIGATE OPTIONS
STEP 3: TECHNOLOGY CHANGED EVERYTHING
STEP 4: BUY THE LICENSE YOU NEED
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How many workstations?
Do I need webfonts?
Do I need to distribute to outside designers?
Do I need to distribute to the client?
Do I have more than one physical office?
Should my client purchase the l icense?
KNOW YOUR NEEDSTEP ONE
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Does the font have a design analog?
Where are the other choices?
Not every l icense option is posted.
Will my needs change over time?
INVESTIGATE OPTIONS
STEP TWO
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Fonts are vir tual
Fonts never sleep
User habits drive uses
User habits drive needs
TECHNOLOGY CHANGED
EVERYTHING
STEP THREE
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Posted l icense options address common needs
A license is a contract
Contracts are cooking—season to taste
Is your need l imited by types of uses or time?
Is your use solely for “pitching”?
Who really needs the l icense?
BUY THE LICENSE YOU NEED
STEP FOUR
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Develop software use guidelines
Publish the guidelines
Make them a part of the employee handbook
Conduct a survey of workstations
Is software stored on servers?
BE PROACTIVE
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UNLICENSEDSOFTWARE?
WHAT DO I DO IF I FIND
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MANAGER
SEEK THE ADVICE OF YOUR
or
IN-HOUSECOUNSEL