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SECURING A MARKETING LEADING FUTURE USING THE SWOT ANALYSIS FOCUSING

ON WALMART CORPORATION

PRESENTED BY: YIQIAO SONG, & LOVEMORE MATSIKA

TO: MR. POLINA

SS 2015: GROUP 1

19.05.2015 2

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OBJECTIVES:

What is a SWOT Analysis?

Aims of a SWOT Analysis?

When and how companies conduct a SWOT Analysis?

Case study: SWOT Analysis on Walmart

Benefits & Limitations of a SWOT Analysis

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W HAT IS A SWOT ANALYSIS?

‘A SWOT Analysis (alternatively SWOT matrix) is a

structured planning method used to evaluate the strengths,

weaknesses, opportunities and threats involved in a project or

in a business venture’

http://memegenerator.net/instance/578632304

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WHAT IS A SWOT ANALYSIS?

http://www.free-power-point-templates.com/articles/how-to-create-a-swot-analysis/

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AIMS OF A SWOT ANALYSIS

To help companies firmly understand their core market

To help leaders of the company consider ways to go in the future.

To help a company understand external threats

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W HEN TO CONDUCT A SWOT ANALYSIS?

A Problem solving Process

Determine where change is possible

Before a company enters a new market

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HOW TO CONDUCT A SWOT Analysis?

http://de.slideshare.net/gunjs1/swot-analysis-27003882

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9http://static1.squarespace.com/static/5320e950e4b07ab04de3de6b/53a39ebbe4b0e3d4e75d477c/53a3aa4de4b03c23b7dbf4c7/1403234893888/walmart-logo.png

CASE STUDY: SWOT ANALYSIS ON WALMART

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10http://corporate.walmart.com/our-story/our-business/locations/

WALMART´S AREAS OF OPERATION

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WALMART A SUCCESSFUL CORPORATIONMore than 11 000 retail units in 27 countries

250 million customers

More than 2,2 million associates

USD 470 billion in revenues

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WALMART´S SWOT ANALYSIS:

STRENGTHS:

Scales of operations

Competence in information systems

Wide range of products

Cost leadership strategy

http://www.200maction.com/tag/strength/12

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WALMART´S SWOT ANALYSIS:

WEAKNESSES:

High employee turnover

Little differentiation

Negative publicity


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OPPORTUNITIES:

New economies, and rising disposable incomes

New channels (e-business)

THREATS:

Restrictions on FDI

Regional competitors

Employee unionshttp://www.allinclusivemarketing.com/hitting-a-moving-target-cross-channel-marketing-and-the-threat-of-saturation/

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WALMART ACHIEVE ITS LEADING POSITION THROUGH:

The use of Matching and Converting

The strategic use of USED

The SWOT ANALYSIS and PEST ANALYSIS

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BENEFITS OF A SWOT ANALYSIS:

Problem Domain

Multi-Level Analysis

Simplicity

Cost


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LIMITATIONS OF A SWOT ANALYSIS:

List blindness

Weight items

Time consuming

Incompleteness

Highly subjective


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CONCLUSION

By turning threats into strengths, and matching strengths with opportunities, you can make the most of your power in the current marketplace and maximize your chances of success, (Ivy Liu).

To secure a market leading future Walmart must outmanoeuvre its competitors, it must remain innovative and a pacesetter. Walmart can maintain its pole positon through the use of a SWOT Analysis.

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Referencehttp://en.wikipedia.org/wiki/SWOT_analysis


http://smallbusiness.chron.com/purpose-swot-analysis-15364.html

http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/main


http://www.strategicmanagementinsight.com/swot-analyses/walmart-swot-analysis.html

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http://coachingforinspiration.com/strengths/



http://smallbusiness.chron.com/purpose-swot-analysis-15364.html






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Referencehttp://www.200maction.com/tag/strength/

http://www.allinclusivemarketing.com/hitting-a-moving-target-cross-channel-marketing-and-the-threat-of-saturation/


http://www.keepcalm-o-matic.co.uk/p/thank-you-for-your-attention-any-questions-78/

http://smallbusiness.chron.com/advantages-amp-disadvantages-swot-analysis-41398.html

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http://www.200maction.com/tag/strength/









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Referencehttp://news.walmart.com/walmart-facts/corporate-financial-fact-sheet

http://paceimpact.com/about-us/services-at-a-glance/swot-analysis/

http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet

http://paceimpact.com/about-us/services-at-a-glance/swot-analysis/


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http://www.americanthinker.com/legacy_assets/blog/assets/walmart_casestudy_design_logo-1_959_487_cy_90.jpg

http://corporate.walmart.com/our-story/our-business/locations/

http://memegenerator.net/instance/57863230



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