focusing on numbers that drive your business with conrad saam
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Atticus Marketing
ATTICUS MARKETING20 Key Numbers for Marketing your Law Firm Online
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AUTHORITY
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1. Ranking for “Practice Area + Geo + Lawyer” ____
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Fix It: Top Entry Pages
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2.Domain Authority of Website ____
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www.OpenSiteExplorer.com
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Fix It: Linkbuilding
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3. Links w/Domain Authority over 60 ____
www.OpenSiteExplorer.com
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Fix It: Get Big Links
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4. Percentage of Links from Low Quality Sites ____
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35-493%
20-3528%
0-2069%
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Fix It: Fire Your SEO
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5.# of Domains Linking to You _____
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Fix It: Linkbuilding
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TECHNOLOGY
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6.# of Google Webmaster Tools Errors _____
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Fix It: Talk with a smart SEO expert
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• Mike Ramsey• Gyi Tsakalakis• Steve Matthews
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7.Index Count Ratio _____
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Atticus Marketing
Fix It: Talk with a smart SEO expert
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• Mike Ramsey• Gyi Tsakalakis• Steve Matthews
Atticus Marketing
8.# of Site Drops <25% _____
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Fix It: Know the Panada/Penguin
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9.# of Domains On Which your Content Appears _____
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Fix It: Rewrite
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10.# of Identical Titles or H1s
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Screaming Frog
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Fix It: Rewrite
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LOCAL
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11.# of Category Associations _____
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Fix It: “I am a _______”
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Finish this sentence: “I am a _______________”
“Italian Restaurant” NOT “Pizza”
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12.# of These Sites with Consistent NAP _______
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Fix It: Edit
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13.Distance to Centroid ____
The centroid is NOT the center of the city – it is the center of that particular industry hub within a city. – Mike Blumenthal
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Fix It: Move
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Or . . . . .
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14.Quantity of Reviews by Authority Reviewers ____
Yelp Elite
Google City Experts
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Fix It: Install Review Process
Atticus Review Manager
Customer Satisfaction
Email Survey
“Thank You For Your Feedback”
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Very
Sati
sfied
Unsatisfied
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SOCIAL MEDIA FOR LAWYERS (IN JUST ONE SLIDE)
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15.Klout Score _______
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Fix It: Klout Score
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THINK LIKE A CMO
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16.Your Google Analytics Account # ____
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17.# of People Accessing your Data ____
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Fix It: Delete!
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18.Funnel Conversion Rates by Marketing Channel _____
Traffic
Leads
Prospects
Clients
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Traffic
Leads
Prospects
Clients
Traffic
Leads
Prospects
Clients
Traffic
Leads
Prospects
Clients
Google Adwords Avvo Advertising
SEO FindLaw
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Fix It: Tracking by Marketing Channel
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19.ROI by Marketing Channel ______
Google PPC Avvo SEO Agency Findlaw
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
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Fix It: Move the $
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20.% of PPC Spend on Adwords ___
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Google vs. Bing Ads Clicks
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Client B Client H Client J0
20
40
60
80
100
120
140
160
Adwords Bing Ads
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Google vs. Bing Ads Total Spend
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Client B Client H Client J $-
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
Adwords Bing Ads
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Google vs. Bing Ads Cost per Click
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Client B Client H Client J $-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
Adwords Bing Ads
Atticus Marketing
Fix It: Move the $
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Atticus Marketing
Thank You
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Conrad SaamAtticus Marketing206 486-2087
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