focus on healthcare: finding top talent through targeted recruitment

Mark Anderson

Vice President of Employer Sales, Beyond.com, Inc.

Beyond.com Confidential Information

• Who is Beyond.com?

• What Makes Beyond.com unique?

• The Beyond.com Healthcare

Channel

DISCUSSION TOPICS

• Key Products & Services

• Beyond.com Global Solutions

• Questions?

The Beyond.com Career Network

72 targeted career channels and thousands of sites enable you to reach the

most qualified candidates.

WHO IS BEYOND.COM?

One Career Network as focused as you are.

WHAT MAKES BEYOND.COM UNIQUE?

The Beyond.com Difference

• Unique Branding Approach – You may not know Beyond.com, but you

very well may know our dedicated healthcare sites.

• Higher Quality, Passive Audience – Niche Sites attract a different caliber

of candidate.

Targeted channels and sites connect you to the right candidates.

And 188 More And 37 More And 8 More


The Beyond.com Difference

Beyond.com’s role in an effective recruitment marketing strategy.

ACTIVE

GENERAL

PASSIVE

TARGETED


How Job Postings Are Distributed


Social & Mobile Reach

• As our premier career community for the healthcare industry,

HealthcareJobsite.com has a Facebook page, Twitter feed and blog.

• HealthcareJobsite.com also has a dedicated mobile application.

• Together they reach thousands of healthcare candidates each month.

Registered Candidates

New Candidates/Mo.

Daily Job Alerts

Monthly Newsletters

Job Views/Mo.

Job Applications/Mo.

New Resumes/Mo.

Total Resumes

THE BEYOND.COM HEALTHCARE CHANNEL

4 Million

180,000

621,000

1.2 Million

2.1 Million

406,000

64,000

2 Million

The Beyond.com Healthcare Channel

Four million healthcare candidates in the Beyond.com Career Network.

One perfect hire for you.

THE BEYOND.COM HEALTHCARE CHANNEL

Recruit with the #1 Healthcare Site

SITE RANK

#1

#3

#4

#6

#9

#12

#13

UNIQUE VISITORS

686,000

368,000

298,000

211,000

108,000

70,000

34,000

Ranked by Traffic, according to comScore, Inc. September 2011 unique visitor data.

MiracleWorkers.com

HealthECareers.com

AllHealthcareJobs.com

NursingLink.com

Absolutely Healthcare

AllHealthcare.com

SOURCES OF TRAFFIC

Case Study: Sources of Traffic

Analysis of recent client postings shows that our job views result from a variety of sources

& Beyond.com promotional activity.

1. Job Search

2. Career Alerts

3. Instant Alerts

4. Mobile

5. RSS

Career Alerts 37%

Instant Alerts 14%

Job Search 46%

Mobile 2%

RSS 1%

Job Views

KEY PRODUCTS & SERVICES

Our Products & Services

• Job Postings

• Targeted Email Campaigns

• Display Advertising

• Featured Company Profiles

• Career Alert Sponsorships

• Newsletter Sponsorships


Premium Job Postings

• Fixed-term postings OR

Interchangeable posting ‘slots’

• ALL Premium Postings include

Job Alerts

• Allow ‘Link-off’ apply URLs

directly to your corporate

career site, landing page, etc.

• 2.1 million healthcare job views

per month

• 406,000 healthcare job

applications per month


Targeted Email Campaigns

• Targeted access to 4 million

healthcare candidates

• Excellent conversion rates:

99% Delivery; 12% Open;

3.63% Click Through

(Average 07/01/11 thru

09/30/11)

• Emails sent from the

community through which

the candidate registered

• Standard campaigns with

reach of 1K, 10K and 50K

highly targeted recipients


Display (Banner) Advertising

• Variety of Banners available

throughout the Beyond.com

Career Network

• Can be served within specific

channels - like healthcare - and

by state

• Site ‘Take Overs’ are available

as inventory supports

• 64 million total ad impressions

per month

Job Search Results

Job Details


Mobile (Banner) Advertising

• Can be purchased on a site-

by-site basis

• Accessible via the iPhone,

Android, Blackberry &

Windows phone

• 1.77 million mobile pages

viewed per month

• 1.46 million mobile ad

impressions per month


Featured Company Profiles

• Highlight your company

to your target audience

• Ultra-targeted to the

individual site

• Includes a link to all

your jobs


Career Alert Sponsorships

• Personalized alerts notify members

when relevant jobs are posted &

provide valuable healthcare

industry insight

• These emails are very well-received

and extremely engaging

• Target by industry, location or

website

• 621,000 healthcare Career Alerts

sent daily

• 13% average overall open rate


Newsletter Sponsorships

• Our Monthly Newsletter reaches

all opt-in members across the

network (1.2 million in healthcare)

• Very cost-effective way to build

and reinforce your brand to

candidates throughout the

Beyond.com Career Network

• 12% average overall open rate


Diversity Solutions

• Compliance Driven Solutions

• Marketing / ROI / Changing Demographic Driven Solutions

• Targeted and Ultra Passive ‘Opt-In’ Email Campaigns leveraging

up to 130 data points to reach the following groups (by reach).

• Boomer: 53 MM

• GLBT: 3 MM

• Latino: 13.7 MM

• African American: 8.4 MM

• Asian American: 2 MM

BEYOND.COM GLOBAL SOLUTIONS

Beyond.com and The Network

• A single point of contact for global hiring needs, billing and account

management serving over 100 countries

• Access to Best of Breed Sites in each represented country

• Contract consolidation saves up to 40% worldwide

• Service, support and expertise from online recruitment leaders in their

respective local markets

• Consolidated posting process and consolidated monthly reporting

BEYOND.COM GLOBAL SOLUTIONS

The Network – Worldwide Coverage

The Network is a formal alliance of 52 leading recruitment job boards

committed to online recruitment in more than 120 countries.

BEYOND.COM IN CONCLUSION

Comprehensive U.S. Coverage – Global Reach

Beyond.com is uniquely positioned to assist companies reach a strong and

fresh candidate audience through a highly targeted approach, no matter

where your needs exist.

BEYOND.COM IN CONCLUSION

Beyond.com’s Enterprise Healthcare Clients