focus magazine - port academy liverpool
DESCRIPTION
With the growing buzz surrounding the SuperPort development, and visits by some of the biggest cruise liners to Liverpool, we’re dedicating this issue to all things maritime. We’ll be taking the opportunity to tell you more about the exciting Port Academy Liverpool initiative and introducing you to some of our partners in the project. This issue also highlights some of the activities we took part in for the International Festival for Business, inspiring young people to ‘have a go’ at some of the skills they may need for future employment in the Liverpool City Region’s key growth economy zones.TRANSCRIPT
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for enhanced productivity and turnover for the future
Port Academy LiverpoolMaking a splash with the maritime sector
NEW SKILLS
All things maritime…with Seavision, SUPERPORT and Mersey Maritime
Shulah Jones is the Project Lead for Port AcademyLiverpool. Having spent nearly two decadesworking within the Liverpool City Region’s VisitorEconomy in various marketing and businessdevelopment roles, Shulah joined Hugh BairdCollege in 2013 to develop a range of strategicopportunities for business growth.
Shulah said: “We have taken the leadfrom the city region’s four keytransformational projects and SuperPortwas seized as the catalyst for thecreation of Port Academy Liverpool.”As the strategic lead for Port Academy Liverpool,Shulah has driven the growth of the maritime andlogistics offer on behalf of Hugh Baird College andtheir maritime partners. She said: “We arecontinuing to build upon our industry contacts andthe knowledge they bring to our course offer. Withthe help of organisation such as Liverpool CityRegion Local Enterprise Partnership, Mersey
Maritime and Institute of Export and CharteredInstitute of Shipbrokers’ we’re providing sectorspecific training. Not only that but, together withuniversity partners, we hope to provide progressionroutes into higher education, producing the skilledworkforce to match Liverpool City Region’sambitious plans for the future.”
Shulah Jones Project Lead for Port Academy Liverpool
Editor: Tracy Jones
Design: You & Me Creative
Selected content by: Polaris Media
Advertising: 0151 353 4548
Print: Graphic Offset
Published by: Hugh Baird College,Balliol Road, Bootle, L20 7EW
Published: August 2014
Inside this editionPage 2Welcome & Port AcademyLiverpool
Page 3Sea your future
Page 4 & 5SUPERPORT Skills for Growth
Page 6 Engineering skills for the future
Page 7 L20 students find their sea legs
Page 8Chums work together to improve business
Page 9About Mersey Maritime
Page 10Inspiring the next generation at IFB Skills Show
Page 11WISTA - UK
Get in touch0800 046 7720
[email protected]: @bdchugh
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for enhanced productivity and turnover for the future
Port Academy LiverpoolMaking a splash with the maritime sector
NEW SKILLS
All things maritime…with Seavision, SUPERPORT and Mersey Maritime
Welcome to focus magazineWith the growing buzz surrounding the SuperPortdevelopment, and visits by some of the biggestcruise liners to Liverpool, we’re dedicating this issueto all things maritime. We’ll be taking theopportunity to tell you more about the exciting PortAcademy Liverpool initiative and introducing you tosome of our partners in the project.This issue also highlights some of the activities we took part in for theInternational Festival for Business, inspiring young people to ‘have ago’ at some of the skills they may need for future employment in theLiverpool City Region’s key growth economy zones.
If you are interested in finding out more about Port Academy Liverpool or are keen to work with us, please contact Shulah Jones, Project Lead, on 0151 353 4444.
Mike MounfieldBusiness Development CentreAssistant Principal – Business Development
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Port Academy Liverpool – Who we are…
Port Academy Liverpool is a one-stop-shop for courses in port operations and maritimelogistics. Located at Hugh Baird College in the historic dockland area of Bootle, we are within amile of the Liverpool 2 deepwater terminal. Port Academy Liverpool aims to offer a range oftraining opportunities to meet industry standards and fulfil the employment needs ofbusinesses looking to recruit.
SEA YOUR FUTURE What does the sea mean to you – a day at the beach, sailing,perhaps windsurfing or simply ferry across the Mersey?
Well, Britain is an island nation, with over 10,000 miles ofcoastline and some 700 ports – not all the size ofLiverpool admittedly – but all playing their critical role inmeeting your everyday needs for food, energy and goods.Yet, to the majority, the maritime is both out of sight andout of mind. Curious really, given we are surrounded bythe sea and hugely reliant upon it and those who followtheir professions on and around it.
Today’s maritime sector is technological and highly efficient,carrying over 90% of the things around you fromsmartphones to televisions, grain to New Zealand lamb,furniture to cars. Manufactured goods are transported incontainers which are 20 foot units and 1 container can hold13,000 smartphones. The ships are huge – some of thenewest class of Container Ships are the length of 4 footballpitches. People are also big business in the maritimeindustries – the cruise sector is the fastest growing part ofthe European leisure industry and the state of the art vesselsare luxurious and large – imagine 35 double decker busesnose to tail and you have an idea of the kind of length!Offshore energy is key to the UK’s future, both oil and gasand the relative newcomer to the scene, offshore renewables– be that wind, tide or solar. Sport use is increasingly popular,spawning a large number of marinas with Charter/SuperYachts a healthy growth area, particularly in training andproviding skilled crew. Ports and associated activities offeropportunity, particularly in the Mersey area with theSuperport plans.
So what does all this mean to you? In a word, opportunity! The professional world of the maritime is both diverse and stimulating but, if it is to continue to enjoy success, needs the skills of tomorrow’s workforce. For seagoing, current projectionspredict a shortage of up to 5,000 Deck and Engineeringpersonnel by 2020. Ashore, and in particular engineeringbased skills, a 2013 survey reported 92% of employersexperiencing difficulty in recruiting the skills needed; this was particularly evident in the offshore industry.
How do you step up to the mark and take up a careeropportunity within the maritime sector? A good place tostart your research would be the Port Academy Liverpool,created to help train the range of skills which the sector willrequire over the coming years. Expansion plans in theMersey are substantial and you should take a close look atthe range of training available to see what matches youraspirations.
Whilst the shortage figures I have quoted are nationalacross the breadth of the UK Maritime, make no mistake,there is opportunity right outside your front door. Liverpoolhas a venerable maritime tradition and that is set tocontinue full speed ahead with the planned regionaldevelopments.
So take a look at what the Port Academy Liverpool cando to help you be part of the exciting future in a vibrantand rewarding sector - the maritime.
To better understand the range of career paths in themaritime, take a look at www.seavision.org.uk
Well worth a watch is “What’s the Sea Ever Done For Us?”http://www.youtube.com/user/SeafarersAwareness
Ewen Macdonald Director Seavision 03
2014 is a transformational year for Liverpool City Region SUPERPORT with more than£1billion of infrastructure under construction. This is great news for the freight andlogistics sector in the City Region and presents an opportunity to place the port andsurrounding logistics infrastructure at the heart of business in the UK– creating aGlobal Freight & Logistics Hub for Northern UK and Ireland.
SUPERPORT Skills for Growth
The increased logistics capacity from thisinvestment in the City Region’s port and logisticsassets has the opportunity to significantlyenhance the whole region’s attractiveness forretail and manufacturing logistics operations,and with it the potential to create thousands ofjobs over the next twenty years.
Mark Basnett, Liverpool City Region LocalEnterprise Partnership (LEP) Executive Directorsaid: “Now more than ever, our future depends ona workforce with the necessary talents andtraining for the jobs of today and tomorrow withinthe freight and logistics sector; and the best way toensure a steady supply of workers is througheducation.
“This is why we welcome Hugh Baird College’s newPort Academy Liverpool as it can help to supply theskills needed for these industries, helping fuelgrowth and ensuring local people benefit from allthis investment and the jobs that will be created.”
National context of logistics growthMr Basnett explained that part of the role of the LiverpoolCity Region LEP is to work, through private sector led LEPBoard and SUPERPORT Committee, to create the conditionsto promote inward investment. He said: “This includes linkingstrategy to skills, transport infrastructure, an availability ofoven ready sites; as well as awareness-raising of the strengthof the offer to a range of stakeholders including cargo owners,shipping lines, freight forwarders, 3PLs, developers andinvestors.
“As a Local Enterprise Partnership (LEP), we havefocused on SUPERPORT as one of our keygrowth strategies to realise economicdevelopment on the back of the private sectorinvestment in infrastructure including the newcontainer terminal, Liverpool2 and the newcrossing over the Mersey.”
Multimodal Freight & Logistics HubSUPERPORT's logistic assets include the port, a 36 mile inlandwaterway, international airports, ten motorways, an extensiverail network linking to the West Coast Mainline and easilyaccessible quayside, multimodal and motorway adjacentwarehousing and prime development sites across the CityRegion. Together with a myriad of businesses with expertiseto support and service the sector, these assets comprisestrategically important freight capability.
The SUPERPORT global freight and logistics hub is the mostexciting and important logistics investment in Northern UK -set to transform the way logistics works in the UK whilecreating thousands of new jobs.
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The key investments which are helping to foster these newjobs include:
Liverpool2 is the pivotal £350m investment to build anautomated container terminal capable of handling 13,500TEU ships which will open in the third quarter of 2015. Thiswill provide direct access to 35 million people within 150 milesof the port and open up the manufacturing heartland of theUK to an alternative logistics option which has beensuppressed for many years due to a lack of investment tohandle the increasing size of ships crossing the world.
The development of Liverpool2 will also enable Liverpool totake advantage of the rapid growth of Latin American tradeand the £3.5 billion expansion of the Panama Canal,scheduled for completion at the end of 2015, opening up newopportunities for shipping lines.
Mersey Gateway, the £600m six lane highway over theMersey which is included in the Top 100 Global InfrastructureProjects as compiled by KPMG, has begun construction andwill be open in 2017. This will improve the road network andenable a reliable route free from the current congestion.
3MG at Widnes is a 3.5m sq ft rail connected site by the newMersey crossing with a Stobart Park freight facility within. It isa fully operational intermodal terminal facility alreadyhandling over 120,000 containers per year with newreception sidings planned.
Mr Basnett said: “We have a unique opportunity todeliver an economic step change across the regionthrough SUPERPORT and we need to ensure that theregion’s residents can benefit from this step change.
“This requires ensuring the right sites and properties aremade available and developed for logistics operationsand that local people are supported into theemployment opportunities these will create. We needour schools, colleges and universities to equip localpeople with the skills that employers need in this keysector to benefit both businesses and residents – andmake our value proposition to both expanding andinward investing businesses even more compelling.
“Establishing the Port Academy Liverpool is an importantcontribution towards that critical objective. By workingclosely with employers in this sector, Hugh Baird Collegecan better understand and deliver the skills thatbusinesses in this sector need to grow, whilst at the sametime equipping students with industry relevant skills.
This business/demand led approach is the key tounlocking our economic potential. Maritime, port andlogistics has been a key part of what made this CityRegion great and through SUPERPORT it is nowtransforming our future.”
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The SUPERPORT Skills for Growth Agreement can be found online athttp://www.liverpoollep.org/priorities/superport.aspx.
For further information about Port Academy Liverpool, visit their website atwww.portacademyliverpool.com.
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Paula Rowland is the Director of Curriculum forEngineering and Construction at Hugh Baird College and,as such, plays a vital role in the development of provisionfor Port Academy Liverpool. With successful coursesalready running in engineering, motor vehiclemaintenance, electrical installation and constructiontrades, the College is supporting Port Academy Liverpoolby modifying and growing the current provision toincorporate greater emphasis on employability skillstargeted specifically at the maritime, logistics and portoperations industries.
Paula said: “With the spotlight firmly on LiverpoolCity Region’s Local Enterprise Partnership keygrowth economies, including Low CarbonEconomy and SuperPort, we know that, as atraining provider, we have a vital role to play ineducating the skilled workforce of the future. Weaim to offer a flexible provision, reacting to theneeds of both local and national employers, atthe same time, inspiring young people andproviding them with lasting career prospects.”
“Our provision in conjunction with Port Academy Liverpoolallows students to join us, from as young as aged fourteen,on vocational engineering and construction routes with linksto key growth economies such as SuperPort and theLiverpool2 Deep Water Terminal development. The courseswill raise awareness and aspirations, as well as providing theskills for our young people to capitalise on the employmentopportunities available in specialist maritime and logisticsareas. For example, the engineering course for Port AcademyLiverpool includes a marine based module and assignment,whilst last year’s Level 3 Engineering students worked on theEngineering Education Scheme with Nuclear EngineeringServices who specialise in bespoke solutions for the nuclearindustry.”
Paula added: “Our construction courses will equip studentsfor work on infrastructure projects and we are also workinghard to develop advanced manufacturing courses and adegree level engineering and building services programme.”
“We aim to continue to work with employers to make sureour courses are designed to meet the demands of the futureskills market, encouraging training now to deliver growth forthe future.”
If you would like to find out more about ourcourses or apprenticeships in the engineeringand construction area, why not visit ourwebsite www.hughbaird.ac.uk/employers orcall the Business Development Team on 0800 046 7720.
Engineeringskills for the future
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L20 students find their sea legsStudents from the L20 Hotel School hadthe opportunity to see what a career onboard ship might be like when membersof the Royal Naval fleet visitedLiverpool…
HMS Dragon A group of students and staff from the L20 Hotel Schoolwere invited on board the Royal Navy’s newest warship HMSDragon when she called in to Liverpool on her maiden visit.HMS Dragon is the fourth type 45 air-defence destroyer tojoin the naval fleet.
The students experienced first-hand what life would be likecatering for the naval workforce as they prepared lunch inthe galley kitchen. As well as undertaking all of thepreparation and delivery of meals to the naval officers andsupporting staff, they were also charged with creating lunchfor the Captain. This was served in his quarters to a group ofinvited dignitaries including the Assistant Chief Constable ofMerseyside Police.
Lecturer Stephen Otty said: “We all thoroughlyenjoyed our visit on board HMS Dragon and Iwas delighted that, through Port AcademyLiverpool, we were able to offer students aninsight in to one of the many careers thatcatering can offer. What struck our studentsmost was the international aspect of life as anavy caterer with the potential to meet somany different nationalities and travel theworld as they work.”
HMS DauntlessWhen HMS Dauntless berthed in Liverpool as part of theInternational River Festival, the L20 Hotel School studentswere invited on board to serve canapés to invited guests ofthe Royal Navy.
Through Port Academy Liverpool, students are able toconsider many types of maritime-related careers withexciting hospitality and catering opportunities at seabeing just one area that they can look to as theyconsider their career options. For more information,visit www.portacademyliverpool.com/hospitality
On board HMS Dauntless
On board HMS Dragon
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work together to improve business
Local mail order company, Chums, are inspiring their employees to work together toimprove business. Chums is supporting a group of thirty of its staff to completeapprenticeships in Business Improvement Techniques (BIT) with Hugh Baird College.
The BIT apprenticeship is a broad, cross-functionalqualification designed to support the overall effectiveoperation of a business. It offers the employer benefits interms of improving business performance, maximisingcompany profits and reducing costs. At the same time, theiremployee is improving their career developmentopportunities and gaining new skills whilst playing an activepart in driving improvements to the company.
HR Manager, Lesley Davies, said: “After some initialreservations about offering this qualification interms of whether it would add value to the business,Hugh Baird College put us in touch with anotherSME where the course had made a positive impacton business performance and made savings onwaste. I hope our staff will gain valuable skills andknowledge to help streamline business processesand make savings, and in turn improve our staffmotivation.”The apprentices are from diverse areas across the business, rangingfrom call operators to warehouse staff. They are split into sixgroups and, with guidance from the senior management team,each group will identify two areas of the business where they feelimprovements could be made.
Under direction from the highly experienced trainer/assessors, theapprentices have begun working in their groups to learn teamworkand analysis skills, problem solving, workplace organisation andcontinuous improvement techniques. Whether focusing onreducing costs, cutting waste, customer retention or increasingrevenue, in each case they will be applying what they learn to theirown working environment.
Jon Keatley works in the Customer Services team atChums. He said: “The BIT course will not only helpme develop, it will also improve the company as awhole. Working with different departments on thesame issues will make us more aware of how thebusiness operates and will allow each employee tohave a say as to how any issue could be solved.Liaising will other teams across the business will raisemoral and build on relationships within thecompany.”
Another of the apprentices is Lee Cave from thePayroll department. Lee agreed with Jon’ssentiments saying: “I think it will give me an insightinto how different departments work. It will allowme to better understand the needs of thatdepartment. I believe it will also allow me to interactwith members of the company who I may not havedealt with in the past and build a workingrelationship with them.”As well as working towards a nationally recognised qualification,the apprentices are having an input into the streamlining of theirown organisation’s systems and processes and helping to addressproblem areas and ultimately improve business. We hope to followthe progress of Chums and their Business ImprovementTechniques apprentices and bring you more news of them in ourfuture issue.
If you would like to find out more about the Apprenticeship in Business Improvement Techniques and how it can be tailored tothe maritime industry please call the Business Development Team on 0800 046 7720 or visit the website for more information
www.hughbaird.ac.uk/index.php/apprenticeships
ABOUT MERSEY MARITIME
Mersey Maritime was set up in 2003 to represent the interest of thePorts and Maritime Sector on Merseyside, helping create the rightconditions for business growth. It works with hundreds of private-sector businesses, both large and small, that make up an industry inthis part of the UK totalling 1,700 businesses and 28,000 staff, andcontributes £2.6bn annually to the region’s GDP.
These statistics, and some of the massiveinfrastructure developments now taking placeacross Merseyside – projects such as Peel Ports’£300m Liverpool2 deep water containerterminal and the £600m Mersey GatewayBridge, ensure that ‘Maritime’ is recognised as akey driver with significant impact on theeconomic health of the region.
What we do
Mersey Maritime works on behalf of the sector in the LiverpoolCity Region across four main areas of activity, whilst maintaininga broad and independent overview of how the sector is madeup, who the key players are, what the common issues might beand how everything fits together. These key areas are:
• Business Growth• Communications• Infrastructure• Education and SkillsStrong relationships with the private sector - whose interestsMersey Maritime represents - and with a wide range of policymakers such as local authorities, MPs and other strategicpartners, enables Mersey Maritime to act as a unique and highlyeffective interface between the two.
Mersey Maritime’s work is currently supported through theEuropean Regional Development Fund (ERDF), allowing us toprovide a programme of individually tailored business support tosmall and medium sized businesses (SMEs), leading to overallsector growth.
Supporting Education and Skills
Adequate provision of education, training and skills to meetcurrent and future demand is crucial to enabling sector growth.
Chief Executive of Mersey Maritime, Jim Teasdale, said“Mersey Maritime has long recognised the role it can play inbringing employers together with higher and furthereducation providers and ensuring that provision across theregion is in place to allow this to happen. By also working withthe Liverpool City Region SuperPort partners, includingAtlantic Gateway, the LEP SuperPort Committee and the LEPEmployment and Skills Board, Mersey Maritime will play a keyrole in helping create a virtual SuperPort Academy.
Port Academy Liverpool, with its location in close proximity tocity centre businesses and the docks, is set to play animportant part in this wider skills partnership, which MerseyMaritime is happy to support.”
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Inspiring the next
generation at
IFB Skills Show
As part of the International Festival forBusiness 2014, Hugh Baird College students,apprentices and staff set about inspiringyoung people to find out more about futurecareer opportunities available in their localarea at The Skills Show Experience. Hugh Baird College was represented in three of the cityregion’s key growth economy zones at the show.Construction students and staff promoted the benefitsof sustainable construction, Motor Vehicle Technologystaff were on hand to encourage youngsters toconsider careers in the advanced manufacturingsector, while the College’s L20 Hotel School teamed upwith members of the Liverpool Hoteliers Association(LHA) to promote careers in the city’s ever growingVisitor economy.
Hugh Baird College Head of Marketing, OwainRoberts, said: “The Skills Show Experience is exactlywhat the Liverpool City Region has been crying outfor. There are job opportunities out there for youngpeople, but it’s important that they are made awareof where they are or where they will be in two tothree years. That’s one of the reasons why the workwe’re doing to promote Port Academy Liverpool is soimportant, making young people aware of thediverse opportunities for employment in the thrivingmaritime industries. As a college, we were only toohappy to support The Skills Show Experience and itwas fantastic to see so many young peopleattending.”
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WISTA - UK
Thanks Port Academy Liverpool
WISTA-UK is part of the worldwide organisationrepresenting women involved in all aspects of theshipping industry and has very strong links with theshipping community on Merseyside. The Port AcademyLiverpool welcomed and hosted the event for WISTA-UKand provided a platform to showcase the vital rolewomen and the maritime industry play in the economyof the UK.
Led by local WISTA-UK members, Anneley Pickles, SueHenney of KVH Media Group and Gianna Molica-Franco ofSeren Creative, the event was supported by Port AcademyLiverpool and proved a great success with a series of highprofile speakers invited to address the audience.
Speakers insisted that shipping must inject greater passioninto the arguments for clearer recognition of the benefits ofocean transport, for improved welfare for seafarers and for amore intense recruitment drive. It has been forecast that by2020 the UK will be 5,000 seafarers short.
An expert panel was asked to determine the best way toensure that the industry “becomes more visible” whichcaused much debate and it was agreed that shipping has agreat story to tell and now is the time to tell it. There is apassion for shipping and a growing recognition of theindustry and the commercial benefits they bring.
The development of new port infrastructure in Liverpool isbuilding hope for the future and the Port Academy Liverpoolpromises to translate local skills, training and employmentinto reality. Young people always have hope and so theyneed the tools to progress and flourish. That is exactly whatPort Academy Liverpool is delivering.
The conference in Liverpool gave guests and visitors theopportunity to see the rejuvenation which is going toreshape the economy and industry of Liverpool. WISTA-UKis a strong supporter of the maritime industry andunderstands the benefits the shipping industry will bring toLiverpool - work, commerce, investment and hope.
Before the close of an excellent conference the WISTA-UKPersonality of the Year award was given to Angie Redhead,of the Cruise Liverpool Terminal. Angie embodies the newenthusiasm, vision and verve driving the maritime industryand which is hugely evident on Merseyside.
A big thank you to the Port Academy Liverpool for theirincredible support and unwavering generosity inwelcoming WISTA-UK to the facility. We wish them everysuccess for the future.
The important role of women in shipping was celebrated in June this year during the Maritime, Energyand Logistics events held in Liverpool as part of the International Festival for Business 2014. WISTA-UKtook the opportunity to shout about the enormous benefits that the shipping industry brings to the localarea, UK and to international trade at a unique event held at Hugh Baird College and the Albert Dock.
Anneley PicklesHead of Business DevelopmentCrewtoo/KVH Media Group
InstItute of export traInIng to boost marItIme Industry skIlls
The IOE’s International Trade and Logistics Operations and theYoung International Trader will both be on the curriculum at thenew academy, which will specialise in port operations andmaritime logistics training when it opens in September.
Based within Bootle’s Hugh Baird College, the joint initiative willhelp address the UK’s skills shortage in the port and sea industries,which is facing a shortfall of 5,000 staff over the next few years.
Director General, Lesley Batchelor OBE,commented: “The Institute of Export is pleased tobe playing a pivotal role in helping the UK’smaritime sector address its critical skills shortage.We look forward to enjoying a long and fruitfulpartnership with the college as an accredited centrefor our courses.”
It is expected that the full range of IOE courses will eventually beavailable at the Port Academy Liverpool, which is offering trainingdesigned to meet both industry standards and the needs of localemployers looking to recruit skilled staff.
Port Academy Liverpool project lead Shulah Jones,said: “Our business model is to create a valuedrelationship between brokers and industry to makesure our courses work for employers - which is whyour partnership with the Institute of Export is soimportant. The IOE offers globally recognisedqualifications and shares our aim to engage youngpeople and encourage them to consider careers inmaritime logistics.”
The Institute of Export’s (IOE) internationally accredited courses are to be to be taught at the PortAcademy Liverpool, as part of a drive to increase careers in the maritime industry.
For more information about the IOE’s courses please visit www.export.org.uk or www.portacademyliverpool.com