f.o final jury
TRANSCRIPT
![Page 1: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/1.jpg)
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
End term Jury Presentation of Fashion Orientation
On Topic: Fashion Designer
SUBMITTED BY:Asha MaruNidhi YadavOindrila MukherjeeRakhiSnigdha SharmaMFM-1
![Page 2: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/2.jpg)
FashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture. Fashion is a distinctive and often constant trend in the style in which a person dresses.
![Page 3: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/3.jpg)
Fashion Terminology
Classic
Prêt-o-porter
Haute Couture
Fad
![Page 4: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/4.jpg)
Emphasis Balance
Rhythm Harmony
Proportion
Principles Of Design
Line Colour
Space Texture
Elements Of Design
![Page 5: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/5.jpg)
Sabyasachi MukherjeeSabyasachi Mukherjee, born in 1974, is an Indian fashion designer from Kolkata. Since 1999, he has sold designer merchandise using the label 'Sabyasachi'.
He is one of the Associate Designer Members of Fashion Design Council of India and board member of the National Museum of Indian Cinema.
He has designed costumes for Bollywood films such as Black, Guzaarish, Babul, Laaga Chunari Mein Daag, Raavan, English Vinglish etc.
![Page 6: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/6.jpg)
Journey Begins… Sabyasachi Mukerjee graduated from the National Institute of Fashion Technology, Kolkata with three major awards. Four months later, Sabyasachi started his eponymous label which began with a workforce of three people. Over the years, he has built a clothing brand which has a strong social perspective.
![Page 7: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/7.jpg)
Achievements First Indian designer to show his collection in Milan. Femina British Council most outstanding young Designer of India Award
(2001) Grand winner award at the Mercedes New Asia fashion week in Singapore
(2003) Best Design Collection NIFT All India
![Page 8: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/8.jpg)
Stop copying West, promote Indian heritage, says Sabyasachi
Inspiration… Deserts, gypsies, prostitutes, antique textiles and cultural
traditions of his home town, Kolkata have been a lifelong inspiration for this designer who believes that clothes should just be an extension of one's intellect.
He uses unusual fabrics, texturing and detailing, 'fusion' of styles 'patch-worked' with gorgeous embellishments in a vibrant eclectic colour palette to make the feeling of going back to the ancient and medieval ages.
He describes his own collections as 'an International styling with an Indian soul'.
![Page 9: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/9.jpg)
And the journey continues….His collection "Kora" at the Lakme Fashion Week 2003 won him excellent reviews where he used unbleached and hand woven fabrics with Kantha and other hand embroideries. He was declared the best Designer of India at the MTV Lycra style awards.
In 2004, Kaula Lampur Fashion week.Collection ' The frog princess' at Lakme India fashion week won him tag of most promosing fashion designer.
The only Indian designer invited to showcase at the Milan Fashion week 2004.
Entered into films with his costumes designed for Sanjay Leela Bhansali's film, 'Black' which bagged the national award in 2005.
![Page 10: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/10.jpg)
Sabyasachi in Bollywood Sabyasachi’s designs are popular in bollywood as well. His name was
taken along with Vidya Balan’s in the same breath. Sabyasachi’s designs are rich,elegant, and full of splendor. Preferred designer when the Bollywood beauties walk the red carpet at
International film festivals like Cannes, Toronto, etc. Among the Dior, Chanel, Dolce and Gabbana of the world, Sabyasachi’s outfits wows people and makes the person who wears it the showstopper.
![Page 11: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/11.jpg)
Priyanka Chopra wearing her black hand-printed and beige zardosi embroidered sari. This one was worn with a black gold jaal blouse and she looked etheral.
Vidya Balan is regularly seen on the circuit donning some gorgeous sarees, mostly from Sabyasachi. In this, she is seen wearing a black art deco sari with embroidery. She has worn it with raw silk blouse piece to make it look even better.
![Page 12: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/12.jpg)
Shriya Saran is seen in this black and gold thread and bead floral work sari which she has worn with a zari embroidered blouse piece.
Kajol played muse to Sabyasachi’s designs. Take a look at the green and beige threadwork and beaded saree.
![Page 13: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/13.jpg)
![Page 14: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/14.jpg)
Collections…
Sabyasachi has collection of both men and women which include ethnic and Indo-Western wear.
Women wear: Men’s wear: • Lehangas Shervani • Sarees • Anarkali suits• Bridal lehngas• Gowns• Saree gown• One-piece tunics• Ethnic skirt & crop top• Salwar suits
![Page 15: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/15.jpg)
![Page 16: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/16.jpg)
A/W (Firdaus) Collection 2016
![Page 17: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/17.jpg)
Recent Wedding CollectionThe collection is full of stunning Lehangas and sarees with exquisite embroidery and matching grooms wear looks.
![Page 18: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/18.jpg)
![Page 19: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/19.jpg)
![Page 20: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/20.jpg)
![Page 21: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/21.jpg)
![Page 22: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/22.jpg)
![Page 23: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/23.jpg)
Sabyasachi mainly focuses on Wedding collection.For Sabyasachi trend is something which is classic.Sabyasachi is probably going to use Red color and gold work in their upcoming collection as he said that it will in trend for his upcoming collection.
Upcoming Future Trend
![Page 24: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/24.jpg)
As earlier Sabyasachi has used Khadi in their collection it would be possible that they will again create collection of Khadi with Gold work.
Sabyasachi used Khadi and block printing using natural vegetable colors which can be repeated by themselves to promote Khadi.
![Page 25: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/25.jpg)
Sales & marketing TARGETTING• Gender:- male & female• Income:- high income group POSITIONING• Luxury designer brand• Indian ethnic & bridal collection
![Page 26: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/26.jpg)
Marketing mixPRICE RANGE Cost of a Sabyasachi lehenga 2.5 lakh – 8 lakh (But the price may increase with the level of customisation )
![Page 27: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/27.jpg)
PLACE Domestic• Sabyasachi couture (Kolkata, Delhi, Mumbai, Hyderabad)• Other stores include Ansemble , Aza MG , etc.
International • USA (Pia ka ghar , The grand trunk )• UAE (Reewaz)• UK (BIBI London) Online platforms • Perniaspopup shop• Kalki fashions• Carma online store• Pia ka ghar
![Page 28: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/28.jpg)
Promotion
Band Baja Bride is a wedding show aired on NDTV goodtimes.
The show concept is based on the transformation journey of a bride & groom towards their wedding with Sabyasachi as their guide.
The show gives Sabyasachi’s couture to the bride & groom with Bhimdas javeri jwellers. The show gives Lakme products & Jimmy Choo’s footwearto the bride,.
![Page 29: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/29.jpg)
Revival initiatives by Sabyasachi
SAVE SAREESabyasachi one of the designer to Launch the SAVE SAREE initiative to work with the weavers of Murshidabadand saree at non profit basis.
![Page 30: F.o final jury](https://reader036.vdocuments.mx/reader036/viewer/2022062306/58f0c87f1a28ab9b168b4595/html5/thumbnails/30.jpg)