Heart of the Swarm’s midnight release.

PiouStarcraft ©

1. What is starcraft ? 2. The sales 3. The project 4. The venue 5. The players

Jérémy “Feast” Vansnick Antoine "Dayshi" Stievenart

6. The casters Pierre-Yves « Piou » Laurent Corentin « Makouni » Lacroix

7. The partners (5) 8. Promotion tools 9. Profitability 10. Best case scenario

Real Time Strategy RTS game◦ Economy vs Army balance

◦ 1vs1 up to 4vs4

Starcraft Broodwars (1998) 11 million copies sold worldwide

Competitive scene until 2012

Starcraft 2 : Wings of Liberty (2010) 1 million copies sold within 24 hours worldwide

4.5 million copies sold within 6 months

Starcraft 2 : Heart of the Swarm (2013) Release date : March 12th 2012 worldwide

March 11th : Opening the doors at 8:00 PM

Players presentation at 9:00 PM 1vs1 pro in a “Best of 3” format

2vs2 pro + public fun games

March 12th : Starting the sales at 0:01 AM Copies signed by players + pictures

March 12th : Ending at 1:00 AM

Starcraft 2010 Release night in FNAC (Paris)

Dustin Browder – lead designer

2010 – FNAC champs Elysée - PARIS

FNAC Shop or rented venue Room for 200 seats minimum

Internet connections

Room for the games + cashiers

Room for big screen + projectors

Room for casters

Possibilities of expansion (room + seats)

DreamHack LAN final venue

Jérémy « Feast » VANSNICK Belgium’s #1 player

Europe’s top 20

Played in Brazil, Germany, Sweden…

4th at IEM world final (March 2012)

8th at IEM Sao Paulo & Kiev (2012)

12th at DreamHack winter (Nov. 2012)

Jérémy « Feast » VANSNICK

1,900 « Like » on official page

3,300 Followers @MillFeast

Plays for team Millenium

Antoine "Dayshi" Stievenart France’s second best player

Europe’s top 100

2nd at WCS France (2012)

Has been ranked #1 on EU Server.

Antoine "Dayshi" Stievenart

800 « Likes » on official page

366 Followers @M_Dayshi

Plays for team Millenium

45.000 « Likes » on facebook

7.900 Followers @M_Millenium

Pierre-Yves « Piou » LAURENT

Started in April 2011

212.000 views ( up to 25.000 views / month )

420 subscribers

Knowledge of the game

Contact with possible partners

Corentin « Makouni » Lacroix Belgium top 5 player

Highly ranked player in Europe

Experienced in shoutcasting

Plays for the flemmish team LLL

2.200 « Like »

1.300 Followers @TheLowLandLions

Activision & Blizzard ENT Game producer

Has experience in LAN gaming & event organisation

Database of all the Belgian gamers !

Ads on official website

2,000,000 « Like » on Facebook

Multiple Twitter accounts with thousands of followers

Deal : Providing Merchandising; Technicalsupport (computers ?); gift bags; …

Outpost gamecenter Provides gaming hardware solutions

Experienced in LAN party

3 centers (Brussels, Antwerp, Gent)

Database of gamers

Deal : Free hardware renting againstadvertissement during the event.

Redbull ( Jet import ) Already into gaming by sponsoring « Startale »

Redbull battleground tournaments

Deal : Distribution of redbull samples duringthe event if financial contribution

Monster Energy drinks Already into gaming by sponsoring Team EvilGenius

Gaming page = 764.000 « Likes » on Facebook

17.000 Followers @MonsterGaming

Deal : Distribution of samples during the event if financial contribution

ASUS Republic of Gamers FNAC already sells ASUS computers

ASUS already sponsoring events and players

Gaming oriented products

81.000 « Likes » on Facebook

Deal : Provides hardware solution for the event.

Many more involved in gaming !

Facebook & Twitter of players & partners

News of Team Millenium website

Message on Reddit/r/Starcraft◦ 122.000 readers

Message on Team Liquid◦ Most popular starcraft related website

Message on jeuxvideo.com

Press release !

Media Presence TV on location !

Interview with players & FNAC managers

Press release for written press beforethe event !

« AtheneWins » a.k.a. « The best gamer in the world » (Bachir BOUMAAZA) Belgian Dutch speaking Youtuber.

589.000 Youtube subscribers

65.000 « Likes »

46.000 Followers

S2 HotS : 40,37 € 33,36 € without VAT

SC2 HotS Collector’s edition : 70,72 € 58,45 € without VAT

Estimated 30 % margin SC2 HotS : ((0,3*33,36)-33,36) = 23,35 €

[10,01€ per unit]

SC2 collector : ((0,3*58,45)-58,45) = 40,92 €

[17,53 € per unit]

For 100 copies sold 85 SC2 HotS [10,01€] + 15 collector [17,53 €] = 1.113,80 €

80 SC2 HotS [10,01€] + 20 collector [17,53 €] = 1.151,40 €

http://www.youtube.com/watch?v=i9tUmLc1_LI

Pierre-Yves « Piou » LAURENT

http://www.youtube.com/PiouStarcraft

http://www.facebook.com/PiouStarcraft

http://www.Twitter.com/PiouStarcraft