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2 Adidas Turnaround Takes Shape in AmericaFOOTWEAR NEWS VOL. 66 NO. 42 NOVEMBER 15, 2010

Beyond CoolYoung men will be polishing their look this spring with hip casuals that take basics a step further. The season’s laceups, moccasins and boots prove that dressing down goes way beyond just sneakers. Here, RAG & BONE accents suede boots with blue laces.

7The Pop-Up Phenomenon

Adidas Targets AmericaBy JENNIFER ERNST BEAUDRY

NEW YORK — As far as Herbert Hainer is concerned, the U.S. market might finally be the land of opportunity for the Adidas brand.

“I’ve always said the American market has the biggest po-tential, because we are definitely underdeveloped [there],” the Adidas Group CEO told Footwear News. And after a year when North America was the company’s “most challenging,” according to Hainer, the brand has positioned itself to grow.

Earlier this month, Adidas report-ed that third-quarter sales for the North American division increased 14 percent across the company’s portfolio, with strong growth for the flagship brand. The classics-focused Adidas Originals busi-ness, as well as the soccer and training categories have been out-performing, Hainer said, and fu-ture backlogs are looking strong.

“We’ve put in several product people who are specifically work-ing for the U.S. market to get the right product, especially in areas such as running and training. And this is bearing fruit now, which you can see quarter by quarter,” Hainer said. “Yeah, we are doing a lot of things right at the moment in the U.S.”

But it hasn’t been easy. Under Patrik Nilsson, who

took over as president of the North American business in 2007, the brand has worked to clean up its overdistributed Originals line and refocus its product offering to better suit the tastes of the U.S. market. And last year, amid a well-publicized tough period of cost-cutting and declining sales, Nilsson was charged with developing a plan to maximize the Adidas brand in the U.S.

One year later, with a sharp focus on high-school students and an almost-entirely realigned workforce, Nilsson said he is ready to do just that. “When you do the right things ... magic can happen,” the exec said in an interview at his Port-land, Ore., office last month. His five-year plan, named “U.S. Generation 2015,” took effect this year and is part of the

company’s overall global goal to grow by almost 50 percent to 17 billion euros. Some central tenets were to strengthen outreach to key retailers, improve the supply chain and build up a specialty sales force, Nilsson said. “We had to take a number of people out in order to afford those roles that were more influential in how to execute our product — fewer think-ers and more doers,” he said.

In the past year, Nilsson said, leadership in the sales and product creation teams have been shuffled and realigned, creating “a mix of Adidas veterans, but also people who have

come in with new insights from the outside,” he said. It’s a combination,

he said, that has let the “design and development and marketing sit together with the creation teams, and they have one goal on how to win in this marketplace.”

The North American leadership team also has been over-hauled: Joining company veteran Lawrence Norman, the head of global basketball, are seven newcomers, all of whom are new to the company or their position since April of last year. Michael Peveto is now head of running; Mark Colin-Thome is head of training; Mark Daniels serves as head of football and team sports; Nic Vu oversees retail, Simon Atkins

is in charge of Sportstyle; David Baxter leads sports perfor-mance and the sports licensing division; and Robert Capener heads up basketball.

“A strong team has been built, and that foundation is making us feel really good about finally maximizing our opportunity here,” Nilsson said. “We [may be] close to $2 billion, but still when I walk around and look at our distribution and how our brand is displayed, we have an opportunity in every category, in every distribution channel and in every store.”

The changes at Adidas were the right ones, according to Matt Powell, an analyst at SportsOneSource. “Adidas is in the be-ginning of a turnaround. They have really come around and understand the need to build a line for the U.S. market with people who are well-grounded in the U.S. business,” he said.

Nilsson noted that the new team has never been more closely aligned with their German counterparts. “I could not be happier about our relationship and our support from Germany today,”

he said. “Are there a few people on our team who might feel on a daily basis that the dialogue

with Germany is tough? [Maybe.] But it should be.

It’s our headquarters, and they are setting the direction for the

brand everywhere in the world and we need to

acknowledge that.” The internal changes also have been paying off at retail.“There’s been some great improvement with soccer, and I

see that continuing through 2011,” said Brian Trask, footwear manager for Boston-based City Sports. “And Originals, for us, is a pretty good business as well, with clean styles that reso-nate with our customers.”

Finish Line, which partnered with Adidas to launch its Mega collection for Originals, declined to break out actual sales re-sults, but Sam Sato, president and chief merchandising offi-cer for the chain, said he had been pleased: “There was a lot of fun and excitement surrounding this product, and customers responded well to it.”

That momentum should carry through, Adidas execs said. “I feel really good about the order book, and the meetings

we’re having right now about third-quarter product are in-creasingly positive,” Nilsson said.

“We know our backlogs for the next quarter and for the first quarter of 2011, and this all looks very encouraging,” Hainer added. “The North American business will grow double-digit every year. This is our plan.”

Retailers also said they are upbeat on the future prospects

Armed with a new executive team, fresh product and innovative marketing, the brand is bullish on the U.S. market.

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Clockwise from top: Adidas North America President Patrik Nilsson in his office; the brand’s spring ’11 ClimaCool Ride running style; a scene from the “Fast Don’t Lie” ad with Dwight Howard.

Continued on page 21

FN MAY 29, 2006 BREAKING NEWS2

BREAKING NEWS FN NOVEMBER 15, 2010

Design DivaMariah Carey has more to worry about than becoming a mother. The songstress, who is launching a footwear line with HSN this month, is trying to make room for her ever-growing shoe collection. Carey dished to Insider that her closets in New York and Los Angeles, which have been showcased on MTV’s “Cribs,” are filled with her most treasured pairs (including a variety of YSL, Chanel and Christian Louboutin heels), dis-played on glass shelves, while everything else is organized by color and style. “I definitely save my favorites,” she said. But the mother-to-be is try-ing to make some changes, welcoming more casual styles to her mix of tower-ing stilettos and platform pumps, per hubby Nick Cannon’s suggestion. “My husband brought me all these flats the other day, which were gorgeous, but kind of not comfortable for me,” she said. “I can tolerate a high-heel shoe for hours on end.” And no matter what’s on her feet, Carey (above with Cannon) said welcoming a new member to the family won’t slow her down at all. “It makes me really want [to design] a maternity line.”

Walk This WayIman and Isaac Mizrahi are gearing up for a few catwalk battles on “The Fashion Show: Ultimate Collection” this season, and retailer Robert Yeganeh is getting in on the action. The Love My Shoes owner has been tapped by produc-ers of the Bravo reality show, which pits two teams against each other in a runway design competition, to provide footwear for models.

“Whatever the look, shoes help pull it together,” said Yeganeh, who has provided styles from Chinese Laundry, Jessica Simpson, Steve Madden, Charles David and Zigi New York to complement the aspiring designers’ looks. But, Yeganeh admitted, he has his own reasons for helping the show, which debuted its second season last week. He’s hoping his store’s indirect cameo could be a boon to business. “What you see on

the runway all season are the same looks you’ll find on our shelves,” he said.

Holding CourtWhen it comes to shoes, Vogue contributing edi-tor André Leon Talley has one cardinal rule: Never play Cinderella’s stepsister, especially when it involves Manolo Blahnik. “It has to fit, or you have to put it back,” Talley advised during the design-er’s invite-only sample sale in New York last week. “You’re not here to buy shoes you can’t wear. This is investment shopping.” Talley, clad in a Prada jacket and an animal-print blanket, was in town to dole out footwear advice to women who could not decide between, say, leopard-print and candy-pink slingbacks. A scrunched nose was a sign of disapproval. “I try to be very honest and say if a shoe doesn’t look flattering on a foot. Women love opinions.” Talley loved sharing tips so much that his master of ceremo-nies role at the sale could become a recur-ring gig, even if he has to take a red-eye flight from California. “I love Manolo. He’s king,” Talley said, noting that the event was worth the 9 a.m. call time. “We’ve been friends forever.”

Foot WorkWhile he’s best known as the editor of the New York Times’ legendary crossword puzzles, Will Shortz is also a fixture on the table tennis scene. He plays most nights and is opening a ping-pong club in his hometown of Pleasantville, N.Y., so it wasn’t much of a surprise last Wednesday to see Shortz dressed in head-to-toe athletic gear — including table tennis-specific kicks — for a ping-pong tournament to benefit youth nonprofit 826NYC. “[My shoes] have thin soles, so you can stay close to the floor, but they give you good support. They’re super breathable,” Shortz said of his Joola sneakers. “A lot of [athletic] shoes have higher heels for running, but these have fairly thin heels.” Unfortunately for Shortz, the sneak-ers weren’t enough to defeat comedian Judah Friedlander, another table tennis fiend who favors cushy Nike crosstrainers for competition. “I could not handle his serve!” Shortz lamented after their final match. — With contributions from Jennifer Ernst Beaudry, Lauren DiLello and Michelle Tay

By Marcie Young and Kristen HenningGot tips? E-mail marcie_young@condenast.com or kristen_henning@condenast.com

NBC’s “Parenthood” might be all about the family drama, but the folks behind the TV series know a thing or two about shoes, too. Fictional sneaker company T&S Footwear, which is loosely based on the Patagonia model, has been getting some major play in the show’s second season, with brother and sister duo Adam and Sarah Braverman (played by Peter Krause and Lauren Graham) and company owner Gordon Flint (William Baldwin, below with Graham) grappling with layoffs, new product development and prepping for the spring ’11 shoe shows. “There was a huge amount of research,” production designer Steven Jordan said about creating the Outdoor Retailer-like set that made a cameo in a recent epi-sode. From the sprawling booths to buyers writing orders with reps, the crew certainly managed to hit a real-istic chord. But, Jordan told Insider, turning a few Southern California ballrooms into a massive trade show required major foot work, not to mention four days of labor.

How familiar were you with the shoe show concept?“[We had no knowledge] whatsoever. We literally Googled everything: trade shows, shoe shows, outdoor shows and looked at different websites to get an idea of [what’s out there]. We wanted to keep it as current as possible.” What went into creating the show floor?“Starting from scratch was financially impossible, [so we] called vendors like New Balance, Simple Shoes and Teva. They were all incredibly interested and sent product. Skechers is in Los Angeles, so they sent a booth and someone to set it up. We [also] rented booths and displays and designed the rest of the set and graphics in-house.”

What was the biggest challenge?“Making it believable. The whole thing was drafted to scale before we set foot in the room, [and] we had to [use] a lot of smoke and mir-rors to make the show look like it was on a grand scale.”

Any other big shoe-related sets on the horizon?“I’ve only seen three or four episodes down the road, and there’s nothing on this scale. We’re in the throes of the Thanksgiving show, so I’ve got turkeys lined up around the studio back lot.”

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FN MAY 29, 2006 BREAKING NEWS4 BREAKING NEWS

FN NOVEMBER 15, 2010

INSIDER

For more information on advertising, contact Sandi Mines, associate publisher, at 212-630-4872, or your FN salesperson.

THE WELLNESS/TONING ISSUE

Issue Date: January 10, 2011

Close Date: December 29, 2010

WALK THE

WALKPower Up Your Brand’s Position in the

Wellness/Toning Category

City Sports Opening Shop In Georgetown AreaIn December, City Sports will add its fourth Washington, D.C., location: a 10,400-sq.-ft. flagship store in the Georgetown neighbor-hood. The new two-story store, built in a his-torical building, features exposed brick and metal elements, with separate rooms for unique merchandising opportunities. “[The

space] allows us to do these g r eat p r o d -uct stories in these rooms, like men’s run-ning and train-ing in one spe-cific room, or a

really strong women’s department,” said EVP of merchandising Michael Mosca. “Footwear is in the back of the store. You can see it from anywhere you are in the store. Even if you’re on the second floor, you can look down and see the footwear floor.” The new shop brings City Sports’ total portfolio to 18 locations.

Dr. Martens Bows First Flagship in New YorkDr. Martens recently celebrated its 50th anni-versary by opening its first flagship store in Manhattan, at 148 Spring St. The store’s décor features raw, unfinished surfaces meant to capture the feel of the brand’s working-

class roots in industrial Northamptonshire, England. Executives hope the Soho location

w i l l attrac t e v e n m o r e attention to t h e b r a n d and not pilfer sales from its New York-area

retail partners. “[We] truly believe the added exposure from the new retail store can and will benefit all our partners,” said COO Mike Vincent. “One of the advantages of Dr. Mar-tens’ product selection is we have a very unique, distinctive look that fits well into a variety of retail store product mixes, from exclusive boutiques to department stores and major independents.”

Nike Unveils Revamped London NiketownNike last week reopened its flagship in Lon-

don’s Oxford Ci rcus af ter an extensive redesign. The 42,000-sq. -ft. store is the first in a series

of reopenings across the U.K. Plans are also under way to launch a multi-category store in Glasgow, Scotland, in 2011, similar to the concept that debuted in August at Santa Mon-ica Place mall in Santa Monica, Calif.

Sergio Rossi Debuts New FlagshipSergio Rossi last week reopened its Rome location with an 810-sq.-ft. flag-ship concept. According to President Christophe Mélard, half the compa-ny’s 80 stores will undergo a make-over during the next three years. “We started with Rome because we want to communicate that Sergio Rossi is an Italian brand and convey the value of this,” he said. “A store is a powerful tool.” The new shop features an 18th century stucco façade and is divided into two sections: a bright, chic area visible from the street, and a darker, more hidden section with a boudoir feel. In early 2011, the label, which is owned by PPR’s Gucci Group division,

will open two stores in China, in Harbin and Chongqing. — Luisa Zargani<< S

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<< By Wayne Niemi Send retail news to wayne_niemi@condenast.com

By MARCIE YOUNG

NEW YORK — Highline United is taking things up a notch.

Two years after opening shop on Man-hattan’s west side, the footwear firm has quietly assembled a roster of well-known contemporary brands, ventured into retail and built up its distribution. Now, execu-tives are setting up for a growth spurt.

With a portfolio that includes joint ven-tures with United Nude, Jean-Michel Caz-abat and Ash and licensing agreements with Tracy Reese and Miss Sixty, the firm is also bolstering its roster of fully owned lines. For spring ’11, Highline is seeking to capture a broader audience by repositioning the Luxury Rebel line and launching Gun Metal, both of which retail for $100 to $225.

“The timing was right,” said Highline President Matt Joyce. “We watch wholesale, but we’re also watching what’s happening at retail. [There’s a need for] the disposable price point. [That customer] may not be able to spend $240 for a pair of shoes, but she can afford $99.”

Gun Metal, which is soft launching with about 25 styles, will be broadened next fall with about 90 looks, from flats to tall boots, and will be shopped broadly to retailers including Lord & Taylor and Macy’s.

Luxury Rebel, meanwhile, originally came to market in fall ’09 as a takedown of Jean-Michel Cazabat’s core line. High-line is now focused on transforming the brand into an independent label encom-passing casual flats, dress styles, thigh-high boots and denim-friendly looks.

“It’s a complete standalone brand, and we think this could be really big,” said Highline VP of sales Scott Kaminsky.

The restructured line is launching with a handful of retailers for spring, with a broader marketing and sales effort to come in fall ’11. Luxury Rebel shops are also on the wish list, and if early expecta-

tions are met, branded doors could open as early as spring ’12, Joyce said.

Highline also has worked to expand other brands on its roster. Jean-Michel Cazabat has moved his entire namesake collection into Highline’s showroom, allowing the team there to oversee sales, press and general business, while he focuses on the design.

“It’s been a great marriage. I have the right financing and all the instruments to grow and take it to the next level,” Cazabat said.

The partnership with Highline, which produces mainly out of China, has allowed the designer to drop price points

about 30 percent and helped Cazabat make in-roads in Russia and expand across France and Italy. Highline, which unveiled a Unit-

ed Nude store in Soho earlier this year, also aims to open a Jean-Michel Cazabat door on Bleecker

Street in the West Village and bow an Ash shop in Soho for early 2011.

Ash, which Highline part-nered with for spring ’09,

has grown its account list to include Bergdorf Goodman, Neiman Mar-cus and Saks Fifth Avenue and is

broadening its reach. E-commerce rolled out in August, and children’s shoes and a full collection of men’s footwear are launching this spring.

The Tracy Reese brand also has been bolstered by the fall ’10 launch of Plenty by Tracy Reese, which signed 80 accounts in its first season and is set to nearly double that number for spring ’11. The diffusion line retails for $100 to $200, while the core label is priced from $225 to $275.

“It’s been a wonderful entry point to the Tracy Reese line, and more custom-ers can be part of the brand,” said Tracy Reese CEO Barry Miguel.

With all of the new initiatives, Highline is quickly outgrowing its 7,600-sq.-ft. showroom. Joyce, who has doubled his staff, has leased additional space in the firm’s building to make way for a design studio, press office and sales offices.

FN MAY 29, 2006 BREAKING NEWS6

BREAKING NEWS FN NOVEMBER 15, 2010

Highline United UpsExpansion Strategy

Styles from Ash Kids (above) and Plenty by Tracy Reese.

7

By ERIN E. CLACK

NEW YORK — It’s no secret that pop-up shops are hot. As the format continues to gain steam, more brands are seeing it as a chance to stand out — and not just to sell shoes.

These temporary shops offer an opportunity to generate buzz for a brand, test the viability of operating retail stores and connect with consumers in a more intimate way — and they’re much less risky than traditional stores, which require firms to be locked into a lease.

With their now-you-see-it, now-you-don’t allure, pop-up

shops have been a bright spot in a dismal retail environ-ment. And the glut of available real estate due to the stag-nant economy has meant short-term leases for prime store-fronts are much easier to come by. Florsheim, Piperlime, Manolo Blahnik and Frye are just a few of the footwear com-panies that have recently jumped on the bandwagon.

“The pop-up phenomenon has gone mainstream, and we’re seeing a diverse and broad set of companies embracing the format,” said Janet Hoffman, managing director of Accen-ture’s retail practice. “[Everyone is] seeking new ways to grab consumers’ attention and reignite their desire to spend.”

Florsheim opened a pop-up store in September in New York’s Soho neighborhood to showcase newer brand initiatives such as its Florsheim by Duckie Brown collaboration and new mid-priced Florsheim Limited label.

According to John Florsheim, president and COO of parent firm Weyco Group Inc., the success of the venture already has the company thinking about pop-ups in other cities. The Soho shop, meanwhile, is slated to remain open through February, but Florsheim said the brand isn’t ruling out staying in the space permanently.

“We’ll see how things evolve,” he said, “but so far, it’s been very positive for our brand. The store is exceeding expectations.”

Falling in love with a space and wanting to stay is not uncommon with pop-up ventures, said Christina Norsig, founder and CEO of Pop-up Insider, a national online exchange that connects retailers with landlords seeking to lease space on a short-term basis. “I’ve seen many examples of compa-nies that intend to stay for only a couple of weeks and then discover it’s such a phenomenal location that they go ahead and negotiate a long-term lease,” she said.

For online retailer Piperlime, its recent pop-up in New York’s Soho neighborhood was a chance to bring its brand experience to life in a brick-and-mortar format. “It was

the first time that

Piperlime [was] available in a three-dimensional environ-ment where customers could touch and feel the product,” said Piperlime GM Jennifer Gosselin of the shop, which was open for 25 days in September and featured an edited assortment of apparel, footwear and accessories.

Madison Riley, managing director of consulting firm Kurt Salmon Associates, said the desire to explore beyond the bounds of the Internet is a natural progression for e-tailers, and pop-ups are a way to do that. “Online retailers are always won-dering whether [brick-and-mortar stores] can be a long-term profit driver for them,” he said. “We’ll see more of this.”

While many footwear players are leasing freestanding space for their pop-ups, others are opting to set up shop inside another retailer’s store, creating the feel of an intimate trunk show. Boot maker Frye partnered with one of its biggest Canadian accounts,

Ron White, to run a three-week-long pop-up last month at the retailer’s flagship in Toronto’s Manulife Centre.

“Ron White already does very well with the Frye brand and has a loyal customer following,” said Michael Petry, Frye’s design director. “The pop-up allowed us to boost our brand profile in eastern Canada while giving Ron a chance to reward his best customers, as well as capture new customers.”

The pop-up also was an opportunity for Frye, which does not yet have its own retail stores, to tell its entire brand story with a full product assortment. “Normally, Ron’s store would show about 80 Frye styles, but for a three-week period, he had 180 styles, including a few limited-edition items and special-order boots,” Petry said.

Like Frye, high-end designer Manolo Blahnik chose another store, Liberty of London’s Great Marlborough Street flagship, as the site of his first pop-up, which bowed in September. Slated to remain open until Christmas, the garden-inspired

“World of Manolo” houses a selection of Blahnik’s origi-nal shoe designs, along with nine limited-edi-tion styles using a dozen prints that Blahnik

pulled from Liberty’s archives. The designer also created new shoe-inspired prints that are

featured on other items, including silk scarves, stationery and umbrellas.Kristina Blahnik, the designer’s niece and col-

laborator, said Liberty was the right fit because of the type of customers it attracts. “[The store] just feels young, and that’s what we

want to project, that Manolo Blahnik is a youthful brand,” she said. The special, limited-edition aspect of “World of

Manolo” is a prime example of what Accenture’s Hoffman called the “buy it now or never” appeal of pop-ups. “The tempo-rary nature of these stores and the limited stock create a real sense of excitement and urgency to buy,” she said.

The entertainment factor is another significant part of pop-ups’ popularity. Companies are coming up with increasingly creative ways for consumers to experience and interact with their favorite brands beyond what is typically possible in a permanent store.

Puma has taken the idea to heart in a big way with its pop-ups in Boston, New York and now Los Angeles. The Puma Social Club LA, which ran Oct. 13-28, combined retail with a nightlife venue, complete with a bar, lounge area, live music and retro social sports, such as darts, ping-pong and foosball.

Puma’s elaborate events are a testament to how evolved the pop-up concept has become, as brands up the stakes to garner even bigger buzz.

Still, David Wolfe, creative director of New York-based trend forecasting firm The Doneger Group, warned that companies need to be careful not to take the staging of their shops too far.

“I remember some of the early Target ones in New York and how exciting they were because they seemed so temporary,” he said. “If you pop something up that looks too planned or like an established venue, then you’ve lost the point.”

Brands Make Splash With Pop-Ups

Clockwise from above: Manolo Blahnik’s temporary space at Liberty of London; the Puma Social Club in Los Angeles; Piperlime’s recent pop-up shop in Soho.

For more information on advertising, contact Sandi Mines, associate publisher, at 212-630-4872, or your FN salesperson.

THE OUTDOOR RETAILER

ISSUE

OUTDOOR RETAILER ISSUE Issue Date: January 17, 2011

Close Date: January 6, 2011

Be a part of the fi rst FN issue with a cover-to-cover focus on outdoor footwear

TTHH EE OOUU TT DD OO OO RR

FIRST EVER

• In-depth preview of the OR Show

• Spotlight on leading outdoor retailers

• Brand profi les

• Outdoor footwear fashion

• Trends to watch

• Things to see from the show fl oor

FLORSHEIM BY DUCKIE BROWN’s woven lace-up moccasins. Jacket and watch by Tommy Hilfiger, shirt by Hilfiger Collection, khakis by Ermenegildo Zegna.

Photographed by Jayme ThornTon.

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Beyond BasicEffortless chic is the name of the game for men this spring, as designers dress up core looks with colorful suedes, unique details and even slight wedges.

FN1115P09-15.indd 9 11/10/10 5:37 PM11102010173949 APPROVED WITH ERRORS

ERMENEGILDO ZEGNA’s crimson suede driving mocs. Sweater by Topman, shirt by Lacoste, jeans by Tween, belt by Helm Handmade, sunglasses by Seven for All Mankind, watch by Tommy Hilfiger.

Beyond Basic

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BALLY’s woven leather oxfords. Jacket by Tween, shirt by Seven for All Mankind, pants by Topman, belt and watch by Tommy Hilfiger, sunglasses by Simon Spurr.

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HARRYS OF LONDON’s blue suede chukkas. Sweater by Burberry Prorsum, jeans and belt by Diesel, sunglasses by Seven for All Mankind, watch by Tommy Hilfiger.

Beyond Basic

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JOHN VARVATOS’ suede lace-up chukkas. Jacket by Burberry Brit, shirt by Tween, pants and watch by Tommy Hilfiger, sunglasses by Seven for All Mankind.

Beyond Basic

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GRENSON’s two-tone suede oxfords. Jacket by Burberry Brit, shirt by Simon Spurr, jeans by Diesel, belt by Helm Handmade, sunglasses by DSquared, watch by Tommy Hilfiger, bag by Ermenegildo Zegna.

FN1115P09-15.indd 15 11/10/10 5:38 PM11102010173934 APPROVED WITH ERRORS

Mod MenWomen’s designers Edmundo Castillo and Manuele Bianchi are eyeing men’s closets for a new line. << By Jocelyn Anderson

16 MEN’S: 10 QUESTIONS FN NOVEMBER 15, 2010

Edmundo Castillo and Manuele Bianchi think they know what shoes men need in their closets.

The designers, who worked together at Donna Karan 20 years ago, have ventured into men’s footwear with a line that aims to cover every man’s needs.

“This is a collection that was born from personal [neces-sity],” said Castillo, who also designs for Santoni and is relaunching his namesake line in February. “And we are trying to make [men] discover a new world in shoes that they already wear — nothing too weird, but new materials and fresh looks.”

Enter Casbia. The collection contains 10 styles, including casuals, dress shoes, moccasins, sandals and sneakers. The line, which debuted for fall ’10, is made in Italy and costs about $500 (up to $1,200 for boots).

So far, Casbia has been picked up by Saks Fifth Avenue in New York, Los Angeles and Washington, D.C.; Antonia Man in Milan; and the United Arrows men’s store in Tokyo’s Harajuku neighborhood.

Here, the duo discusses entering the men’s arena, moving beyond their sneaker obsession and balancing many projects.

1. You both are big sneaker buffs, so why did you go beyond casuals with Casbia?EC: I turned 40, first of all. I have been wearing sneakers for years and have a collection of 500 pairs. But I started feeling like it was time [to branch out]. There were some things [that made me] feel like I was trying too hard all of a sudden.MB: We have this sickness for sneakers, but at a certain point, you feel like it’s time to move to the next step. I still love sneakers. I just wear them less often.

2. Was it difficult to design for men?EC: It was different. When I design women’s shoes, I try to give them foot candy. In the case of men’s, I approached it in a more controlled, practical way. Men shop [differently] when it comes to shoes. I learned that [working] at the To Boot store when I first came to New York [in 1987]. The shoes had style and qual-ity, but they weren’t crazy fashion shoes.

3. How much has changed in men’s shoes since then?EC: Well, I lasted only three months in that store. I was not into how picky men were when it came to buying shoes. I understood immediately that it wasn’t as much fun to work with men as it was to work with women. But it was an experience that I now look back on and think, “It served a purpose.”

4. What challenges did you face get-ting started?MB: With this whole economic mess that has hap-pened, now [buyers] have become really sensitive about prices. So the biggest challenge now is to achieve the best for less. This is difficult because when you are trying to make a beautiful product, beautiful means expensive. A beautiful men’s shoe that is well made and costs 800 euros is realistic. But now, you can’t do it anymore because 800 euros is still too much.

5. Is price a concern for you? EC: We are thinking about that going forward, but not [in order to] come down to $300 shoes. It’s only to become more conscious about the problems that we are facing. It’s the reality in the market, especially in the U.S., with the euro and the exchange rates. MB: The main focus is to have a beautiful product. Now the goal is to make it in the right price range. It’s hard because we have good prices. Now we are trying to achieve this kind of “best for less.”

6. How does the partnership work?MB: We both do everything, 50/50. We are quite the same. We trust each other, so sometimes I leave it to Edmundo and sometimes he leaves it to me. I know that’s hard to believe, but we’ve known each other for more than 20 years.EC: The fine-tuning at the end is where we are critical with each other. There are times when I say, “No, it should be like this.” And he says [the same]. But I trust Manuele 100 percent.

7. Does a background in women’s product help the design process?MB: It helps because shoes are always shoes. And I have an approach to my work that is more architectural. It should carry you around and be beautiful. That doesn’t change a lot. Of course, in women’s you can do whatever you want, and in men’s you can’t do everything.

8. Edmundo, is it difficult to balance your time with Santoni, the relaunch of your namesake brand and Casbia?EC: It is. The women’s brand is coming out for February. And, yeah, it is difficult. It just takes re-organizing and staying focused. I also do Castañer in Spain, so I divide my time in three countries. But I’m used to the traveling. Since the day I was hired by Donna Karan in 1989, I haven’t stopped travel-ing. That part for me is natural.

9. What can you tell us about the re-launch of your women’s brand?EC: I’m first and foremost excited because I’m able to express 100 percent of my philosophy when it comes to designing women’s shoes. You get to a point when you have a point of view and you aren’t able to express it; you miss it. ... [It will be] sold at Saks Fifth Avenue and a few other smaller stores around the country. The spring collection starts at $395 with some espadrilles, and then we go up to $1,650 with more fashion shoes.

10. What are your goals for Casbia in the long term?EC: Manuele and I are lucky that we can grow Cas-bia slowly. We are not trying to redesign or change the strategy because we need to make money or cover a lot of expenses. This is a new baby that’s going to grow little by little. We will observe and ad-just, but stay true to what we believe it should be.

Clockwise from top left: Manuele Bianchi; Edmundo Castillo; Casbia styles for spring.

17 MEN’S: STREET TALK

Men at WorkNew York men are willing to spend a little more on suit-friendly shoes they can wear on the job. << By Elizabeth Denton

The high-end men’s shoe market may be thriv-ing, but consumers are still scrutinizing every purchase. Footwear News hit the streets of midtown Manhattan last week to talk to professionals about what they look for in dress shoes. Men are sticking to brands they know and trust — and, not surprising, durability and comfort top their lists.

1.Tinku Chondhury Hometown: Queens, N.Y.How much is too much for shoes? “I wouldn’t spend more then $500. And I’d have to get permission from my wife.”What’s worth the money? “Shoes that are good quality and last a long time. They have to be a good value.”Recession factor: “I’m spending less because I’m married now and have a kid and a mortgage payment. I have to be more practical.”Favorite brands: Tod’s, Prada, Salvatore Ferragamo

2. Fred EmilHometown: Brooklyn, N.Y.How much is too much for a pair of shoes? “$100 is all I would spend now.”What’s worth the money? “I would spend more on a dress shoe that is comfortable. Style isn’t as important.”Recession factor: “I’m spending less because of the economy, but also because [I’m not finding] as good qual-ity as I used to.” Favorite brands: Johnston & Murphy, Giorgio Brutini

3. Miguel StorlaHometown: New York CityHow much is too much for a pair of shoes? “I wouldn’t spend more than $200.”What’s worth the money? “I would spend more on work shoes as long as they are durable.”Recession factor: “I’m spending about the same now. Nothing has really changed.”Favorite brand: Johnston & Murphy

4. A.J. SpirosHometown: New York CityHow much is too much for a pair of shoes? “$250 is the most I would spend on shoes. It’s really hard to tell the difference from the more expensive ones.”What’s worth the money? “I would spend more money on dress shoes that are stylish and that I can wear to work.”Recession factor: “I’m spending more on shoes than before because I’m getting older and want to look professional.”Favorite brand: Johnston & Murphy

5. Jim PetersHometown: MilwaukeeHow much is too much for a pair of shoes? “$500 is my limit for shoes.”What’s worth the money? “They have to be good quality shoes and be convenient [to purchase].”Recession factor: “I’m spending the same as I always have. [The economy] is not a factor.”Favorite brand: Allen Edmonds

6. Edward AdamsHometown: New York CityHow much is too much for a pair of shoes? “I can’t spend more than $500 on shoes.”What’s worth the money? “I spend more money on dress shoes. They are more important than sneakers.”Recession factor: “I’m spending less money now [be-cause of the economy]. I’m not willing to spend as much at the moment.”Favorite brand: Stacy Adams

7. Nick IacovielloHometown: Hoboken, N.J.How much is too much for a pair of shoes? “$180 is the most I would spend. Maybe in 10 years I will be able to spend more.”What’s worth the money? “I spend more on work shoes because I wear them more often than casual shoes.”Recession factor: “Prices have gone up, but I’m buying more shoes because, luckily, I’m making more money.”Favorite brands: Johnston & Murphy, Florsheim

8. Jeff BaumkirchnerHometown: Westchester, N.Y.How much is too much for a pair of shoes? “My price range is $150 to $200.”What’s worth the money? “I spend more on work shoes.”Recession factor: “Shoes are more expensive now, but I’m paying the same amount.”Favorite brands: Cole Haan, Allen EdmondsFN

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18 MEN’S: THEY ARE WEARING FN NOVEMBER 15, 2010

London LifeWhile boots and moccasins are gaining popularity among men these days, sneakers still rule the streets in London. Footwear News went sole searching there recently and turned up young consumers in athletic looks by core players such as Nike, Adidas and New Balance, while a handful of men stuck out in colorful boat shoes and military-inspired boots — all perfect for any denim look.

FN Photos by MICHELE KALISH.

FN1115P18.indd 18 11/10/10 5:34 PM11102010173533

A Simple PlanSimple is celebrating its 20th anniversary with a fresh brand message and big growth plans. << By Jennifer Ernst Beaudry

19

After 20 years in business, Simple Shoes is charting a new course. Known for its leadership in the sustainable footwear business, the brand, a division of

Goleta, Calif.-based Deckers Outdoor Corp., is entering 2011 with this agenda: Keep the green features, but lose the eco-only categorization.

By emphasizing Simple’s casual sneaker roots, Teva and Simple President Pete Worley wants to position the brand to compete with players such as Vans and Converse.

“Our challenge is to broaden that eco-friendly message and make it more palatable to a broader audience, and create a brand message that is more welcoming, not shout-ing, ‘You’re a bad person if you don’t wear eco-friendly shoes,’” Worley said.

Simple was placed under Worley’s direc-tion in January (previously it was part of the Ugg division). He said the brand had lost sight of its identity. “The original roots of the brand — and the reason it’s called Simple Shoes — was that it was all about the simple life, of which environmental consciousness was a very important element,” he said. “But over the years, that eco story took over and became the entire platform, and it even took on a bit of a preachy tone, if you will.”

Worley said market research conducted ear-ly this year showed that the brand message was “too serious” for most consumers. “We believe that has held Simple back and caused it to be less approachable than it should be,” he said. “[Simple’s] high-water mark, some-time in the late 1990s, was just north of $30 million. Since then the brand has lived in the $15-to-$25 mil-lion range in global sales. That’s barely scratching the surface, so there’s huge potential out there.” Now he wants to more than double the business to $50 million to $60 million in the next few years.

Jonathon Grassi, an analyst at Longbow Research, noted that increased competition within the sneaker market will pose a challenge, but there is opportunity as well. “At this point, Simple has some of the best opportunity [of the Deckers brands] to see stronger growth,” he said. “[Sneakers are part of] a broader market, with greater revenue potential.”

The spring ’11 product line will be stripped down to focus more on core sneaker styles, but Worley said there are no plans to change or dumb down the green content of the

shoes. “None of our operating principles and use of materials are changing,” he said of the line, which has been known to incorporate low-impact leathers, recycled materials and midsoles and outsoles using EcoPure, a compound that allows shoes to break down in landfills in a fraction of the normal time.

“But we may be putting more emphasis on styling and things such as color and de-sign,” Worley said. And in future seasons, he added, Simple may introduce shoe lines that contain some sustainable elements without being as fully built-out as past offerings.

At Kicks Sole Provider in Los Angeles, owner Ygal Aiche said he’s impressed with the look of the product so far. “There are definitely more people attracted by the look of the shoes, but [eco-friendly features] are still a big part of it. You have the old customer who looks for the [green aspects] and the comfort, and the new customer who is curious about the looks.”

To further position Simple as an indie favorite, Deckers brought on Will Pennartz as marketing manager in August. Penn-artz, whose background includes not only a stint at surf-culture brand Roxy but ownership in the Laguna Beach, Calif., art showcase Surf Gallery, said his focus will be on reaching out to creative types.

“A big part of next year will be leveraging relationships with artists and musicians

and working with them to support the Simple brand,” Pennartz said. That means hosting events across the country and in the brand’s New York showroom, which last month was rechristened as an art gallery space. “It’s really important to sup-

port creative projects — art shows, film fests — that’s where I want to be. The story isn’t much different than what we have been telling for Simple. We still create

sustainable shoes; we just want to bring that message to a larger group of people.”

In January, the company plans to unveil a logo that will better broadcast Simple’s revamp.

In spite of all the changes at Simple, retailer Stacey Matney, co-owner of sustain-ably focused Pie Footwear in Portland, Ore., said she’s not concerned that Simple’s

move toward a less eco-focused message will affect sales or cause it to lose credibil-ity. But, she added, the green message should be communicated in some way.

“Over time, the brands that are really committed to [sustainability] are the ones that don’t need to speak about it as much,” she said. “I can understand that moving past that can be good for the brand.”

SUSTAINABILITY

From top: Teva and Simple global market-ing director Joel Heath (left) and Simple mar-keting manager Will Pennartz; spring ’11 core sneaker looks.

FN JULY xx, 2007 WOMEN’S: TREND

Photographed by JOHN AQUINO, THOMAS IANNACCONE and ROBERT MITRA.

20 WOMEN’S: TREND FN NOVEMBER 15, 2010

Pining for ConesWooden cone-shaped heels with earth-tone uppers are making strides this spring,

offering a cool alternative to sky-high stilettos and platform wedges.

COCLICO’s leather-and-fabric lace-up bootie

ELIZABETH & JAMES’ leather sandal with braided toe strap

JEROME C. ROUSSEAU’s multistrap leather-and-canvas sandal

Suede, braided-strap sandal from MAURIE & EVE

Woven leather lace-up bootie from MEA SHADOW

Leather crisscross-strap sandal by TRUE RELIGION

FN1115P20.indd 20 11/10/10 3:29 PM11102010153102

21

in basketball, running and other categories. “We have a number of significant opportunities in running

with [Adidas’] lightweight Clima [product], and in basketball with the new Derrick Rose and Dwight Howard shoes,” said Ken Hicks, president and CEO of Foot Locker Inc. “They are making a committed effort to grow in the U.S., and we’re go-ing to be a part of that.”

City Sports also sees the running business growing. “Run-ning has performed extremely well [this year], but if we look at our Adidas wall next year compared with five years ago, it’s going to be a world of difference,” said running buyer Doug Smiley. “That’s re-ally going to be a brand-new Adidas.”

SportsOneSource’s Powell is also bullish on that category. “The op-portunity really lies in running, where they’ve made a strong state-ment in the past.” He also sees potential in the Sportstyle portion of the business. “The vault they have of heritage product is

so amazing. I see a lot of upside on the fashion side.”That’s an area that Nilsson is focused on as well. “We need

to bridge the gap to the future on the Originals side,” he said, listing Mega, Originals by Originals collaborations and even skate product as drivers.

The company also has room for growth with SLVR, the new Neo line and Y-3, he said. “If you look at Y-3,

[it has] introduced us to con-sumers who maybe weren’t interested in our brand. [Today], they are coming in and buying Originals, or they

are buying performance when they are going out and playing sports.

[I like] the analogy of hav-ing many different doors where you can enter into the brand,” Nilsson said. Supporting all the initia-

tives will be a global mar-keting campaign launching in

March that Nilsson said will touch on all aspects and catego-ries of Adidas product.

Nilsson and Hainer declined to give specifics on the mes-sage, saying only that it would celebrate “one brand anthem” and would be bigger and more aggressive than previous efforts. “It will really connect our style side with our sports performance side, telling an overarching message in a very inspiring way,” Nilsson said. “It will be in the broad media, but we’ll also bring that down to the retailer level, and that’s when it will be driven more toward certain products. It’s a lot more a call to arms, and it will be the biggest investment we’ve made in the U.S. marketplace in the last 10 years.”

Hainer added that the “Slim Chin” ads with Rose and How-ard, released last month, would be a good indication of the brand’s direction. “According to our strategy to win the hearts and minds of high-school kids, we will also talk the language of the high-school kid, which will be a much more aggressive one,” he said.

Overall, Hainer said, he sees good things ahead. “We have an excellent roadmap now. We know what to do and we have the right people around to execute the plan.”

Retailers Upbeat on Adidas Prospects in U.S.

BREAKING NEWS

Continued from page 2

NBA star Derrick Rose with his signature AdiZero Rose shoe, released last month.

FN MAY 29, 2006

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Big Senders: Leading Global Footwear Exporters to U.S.

TheFNList

COUNTRY PAIRS (YTD 8/2010) CHANGE FROM 2009 % OF TOTAL

After a precipitous drop in footwear shipments to the States last year during the worst of the recession, most of the overseas providers are now showing an uptick. Altogether, the U.S. imported 1.67 billion pairs of shoes in the first eight months of 2010, worth roughly $13.38 billion. That compares with 1.44 billion pairs, worth $11.75 billion, in the same period a year ago. Here, countries ranked by pairs shipped.

1 China 1.45 billion 17% 87%In spite of currency uncertainty in China, footwear shipments from that country rebounded post-recession, growing 17 percent as of August. And China is holding tight to its distant lead in the market, providing 87 percent of the shoes purchased in the U.S.

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Vietnam 94 million 7% 5.6%The manufacturing story in Vietnam continues to improve, as more companies look for facilities outside China. The country’s U.S. imports have risen 7 percent, and the value of its product increased nearly 6 percent, to $11.20 per pair.

Indonesia 34.9 million 22% 2.1%Footwear executives have said that sourcing costs in Indonesia are lower than in both China and Vietnam, and those favorable business conditions are having an effect: U.S. imports from Indonesia jumped 22 percent to 34.9 million shoes, worth roughly $397.1 million.

Brazil 26.3 million 14% 1.6%While Brazil has a strong shoemaking heritage, it has struggled to compete on pricing with China and other countries; however, like many nations, its U.S. shipments grew by 14 percent, to 26.3 million pairs.

Italy 10.4 million 10% 0.6%Italy remains the go-to destination for higher-end footwear, although it has lost ground to China in recent years. The value of Italy’s imports was $56.80 per pair at the end of August, roughly eight times the value of product from China.

Mexico 9.7 million 39% 0.6%Its close proximity to the U.S. and established infrastructure made Mexico an increasingly appealing manufacturing location. Year-to-date, its shipments swelled 39 percent to 9.7 million pairs of shoes, worth about $167.2 million.

India 7.6 million 16% 0.5%President Obama’s recent visit to India could signal good news for the footwear industry. While in the past the country has kept a cool distance from the U.S., observers speculate relations are warming, which might aid negotiations over currency and trade issues.

Thailand 6.5 million -33% 0.4%While most countries saw shipments to the U.S. bounce back post-recession, imports from Thailand dropped 33 percent this year from 2009. Mean-while, the value of its footwear has remained relatively steady, inching up 0.6 percent to $12.24 per pair.

Hong Kong 5.8 million 86% 0.3%For the first time since 2006, Hong Kong has surpassed Taiwan in footwear shipments, thanks to an 86 percent surge in the first eight months of this year compared with last year. Total shipments were 5.8 million pairs, worth $37 million.

Taiwan 4.9 million -6% 0.3%As of August, Taiwan had shipped $34.6 million worth of shoes to the U.S., down 12 percent from $39.5 million the same time last year. The biggest declines were for protective footwear, leather product and women’s shoes.

Source: U.S. Department of Commerce, Office of Textiles and Apparel.

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FN IS A REGISTERED TRADEMARK OF ADVANCE MAGAZINE PUBLISHERS INC. COPYRIGHT ©2010 FAIRCHILD FASHION GROUP. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. VOLUME 66, NO. 42. NOVEMBER 15, 2010. FN (ISSN 0162-914X) is published weekly (except for the first week in January, third week in February and the fourth weeks in May, August and December) by Fairchild Fashion Group, which is a division of Advance Magazine Publishers Inc. PRINCIPAL OFFICE: 750 Third Avenue, New York, NY 10017. Shared Services provided by Condé Nast: S.I. Newhouse Jr., Chairman; Charles H. Townsend, Chief Executive Officer; Robert A. Sauerberg, Jr., President; John W. Bellando, Chief Operating Officer & Chief Financial Officer; Jill Bright, Chief Administrative Officer. Periodicals postage paid at New York, NY, and at additional mailing offices. Canada Post Publications Mail Agreement No. 40644503. Canadian Goods and Services Tax Registration No. 886549096-RT0001. Canada Post: return undeliverable Canadian addresses to: P.O. Box 503, RPO West Beaver Cre., Rich-Hill, ON L4B 4R6. POSTMASTER: SEND ADDRESS CHANGES TO FOOTWEAR NEWS, P.O. Box 15877, North Hollywood, CA 91615-5877. FOR SUBSCRIPTIONS, ADDRESS CHANGES, ADJUSTMENTS, OR BACK ISSUE INQUIRIES: Please write to FN, P.O. Box 15877, North Hollywood, CA 91615-5877, call 800-360-1700, or visit www.subnow.com/fn. Please give both new and old addresses as printed on most recent label. Basic one-year subscription price: U.S. $59; Canadian/Mexico $145; foreign $245. Regular single-copy cost: $10. Subscribers: If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within one year. If during your subscription term or up to one year after the magazine becomes undeliverable, you are ever dissatisfied with your subscription, let us know. You will receive a full refund on all unmailed issues. First copy of new subscription will be mailed within four weeks after receipt of order. Address all editorial, business, and production correspondence to FOOTWEAR NEWS, 750 Third Avenue, New York, NY 10017. For permission requests, please call 212-630-5656 or fax requests to 212-630-5883. For reprints of articles, please contact Scoop ReprintSource at 800-767-3263 or via e-mail at sales@scoopreprintsource.com. Visit us online at www.footwearnews.com. To subscribe to other Fairchild magazines on the World Wide Web, visit www.fairchildpub.com. Occasionally, we make our subscriber list available to carefully screened companies that offer products and services that we believe would interest our readers. If you do not want to receive these offers and/or information, please advise us at P.O. Box 15877, North Hollywood, CA 91615-5877 or call 800-360-1700. FOOTWEAR NEWS IS NOT RESPONSIBLE FOR THE RETURN OR LOSS OF, OR FOR ANY DAMAGE OR ANY OTHER INJURY TO, UNSOLICITED MANUSCRIPTS, UNSOLICITED ART WORK (INCLUDING, BUT NOT LIMITED TO, DRAW-INGS, PHOTOGRAPHS, AND TRANSPARENCIES), OR ANY OTHER UNSOLICITED MATERIALS. THOSE SUBMITTING MANUSCRIPTS, PHOTOGRAPHS, ART WORK, OR OTHER MATERIALS FOR CONSIDERATION SHOULD NOT SEND ORIGINALS, UNLESS SPECIFICALLY REQUESTED TO DO SO BY FOOTWEAR NEWS IN WRITING. MANUSCRIPTS, PHOTOGRAPHS, AND OTHER MATERIALS SUBMITTED MUST BE ACCOMPANIED BY A SELF-ADDRESSED STAMPED ENVELOPE.

On the Cover: Photographed by JAYME THORNTON. Shirt by Burberry Brit, jeans by Diesel, belt by Helm Handmade, hat by Bailey of Hollywood, watch by Tommy Hilfiger.

EXHIBITORS AT HILTON1883 BY LUCCHESE2 POD A. MARINELLI ACI INTERNATIONALAETREX ALBERTO FELLINIALEGRIA ALIPES ALL BLACK ANBESSA SHOE SHAREANN KRISTAL ANNA ALMEIDAANNA CAPRI ANTELOPE APEPAZZA AQUATALIA BY MARVIN K.AQUATHERM BY SANTANAARCOPEDICOARDIENTEATHENA ALEXANDERATRATTILIO GIUSTI LEOMBRUNIATTITUDES AURELIO GARCIA AUSIIE BOOTSAUSTRALIAAZURABALLASOXBBUPBE COMFORTABLE BY BLONDOBEACHFEETBEARPAWBEAUTY HEEL BED:STU BED:STU/ EVOLUTIONBERNIE MEV BERRIES BY AETREXBESTFIT BEVERLY FELDMAN BF COLECCION EUROPABLONDO BLOSSOM BLUE SUEDE SHOESBODYWORKS BOLARO BRECKELLE’S BRITISH KNIGHTSBRIXTONBROADWAY PLUS BRONX BRONX MEN’S BRUNO VALENTIBUMPER

BUTTER C LABELCALCE CALLISTO OF CALIFORNIA CARIBBEAN SOULCARLOS BY CARLOS SANTANA CELESTE CHARLES ALBERTCHARLES BY CHARLES DAVID CHARLES DAVID CHARLIE 1 HORSECHAUSSURES RÉGENCECHECKLIST CHELSEA CREWCHELSEA PARISCHEZ BY CHERYLCHOCOLAT BLUCHOOKA CIAO BELLA CITE CITY SNAPPERS CLEOPATRA COCONUTS CONTESA CORDANI CORSO COMO COULEUR POURPRECROCS D P N DAN POST DANA DAVIS DANSKO DBDK DE BLOSSOM DELICACY DEMAND DEMFON DENALI DESIGNS BY NANCY KATZ DIBA DINGO DIVA BY LUCCHESEDIZZY DIZZY SANDALSDR. SCHOLL’S DREAMS DULCE E & R GENERATION EARTH EARTHIES EAST LION EASTLAND EASTLAND “MADE IN MAINE”EASTLAND “SNEAKER IN DISGUISE”

ED HARDY EL NATURALISTAELAINE TURNERELEGANT ELIZABETH BRADY ENCANTO ENCORE ENEKA COMFORT BALLERINAS ENIGMA ENIGMA/ MORE ER GENERATIONERICA GIULIANI ESPANOLA TOOESSENCE ETHIOPIA FOOTWEAR COLLECTIONSEVERYBODY FAHRENHEIT FEMINI FERGIE FERRERA COUTUREFIESSO FINNIE & ASSOCIATESFIRST SIGHT FLEXX FLEXX STUDIO FLY FLOT FOCUS ON FASHION RETAIL FOOTWEAR INSIGHT FOOTWEAR PLUSFOREVER FOREVER LINK FORNARINA FRANCHESKA FREDERIC’S FRENCH SOLE FRENCH SOLE COMFORT FRENCH SOLE FS/NYFS/NY COMFORTG.C. SHOES BY GOOD CHOICE GCM GEE WAWA GEMINI GENERATION GENTLE SOULS BY KENNETH COLE GIA GIANNA MELIANIGIVONA JOLIE GLAGLA GOLDEN WEST GRAZIE GROOVE HEART-N-SOULHENRY FERRERAHOLDEN

HOT GOSSIP HOUSE OF HARLOW 1960 INYECTADOS Y VULCANITADOS ITALINA J & L J AND A J. KUO J.C. DOSSIER J75 BY JUMP JACK SCHWARTZ JACOBIES JAGUAR JASMIN JEFFREY CAMPBELL JELLY BEANS JELLY BELLY JESCO JOHN DEERE JOY JUMP DELUXE JUMP FOR THE PEOPLEJUMP USA K•SWISS

KAMIK KANGA KAZA KELSI DAGGER KICKERS KISS ME KOOLABURRA KRASNOW K-SWISS KUMFS LA GEAR LAREDO WESTERN BOOTS LAUREN JONESLE CHAMEAU LE CHAT LEBOOTIQUE LEFT & RIGHT LEGEND LIA BIJOU LINK LITTLE DIVA LLOYD LOQUITA LOVELY PEOPLELUCCHESE LUCCHESE CLASSICSLUCITA LUCKY TOP LUGZ LUICHINY LUISA D’ ORIO - CONTESA - MADE IN ITALY LUNA ROSA LYNCOS MADEMOISELLEMALIKS

MARC JOSEPH MARCHEZ VOUS YSMARGARITAVILLEMARICHIMANIMARINELLI MARISA REYMARLBORO FOOTWORKSMARTINEZ VALEROMATIKOMATISSE MATT BERNSONMAUI & SONS MBTMEMEA SHADOWMEDICIMENBUR MESSÉCA MILANO MODE MISS ME MISS ME LEATHERMODZORI MORENATOM MTNG MTNG MEN MTNG/SIXTYSEVENN.Y.L.A. NADIA-NERI NANCY KATZ NANCY LI NAOT NAOT DEAD SEA TREASURES NAUTICA NAVID O NADIA NAYELI NEW EDITION NEW ROCK NINA NOMAD NUDE NUOVO NICARNYLA OH! OK JAMAICA OLEM ONE O ONE OPPO ORLY PAJAR PALLADIUM PALMROTH PANTHA PAS DE ROUGE PAUL GREEN PAUL MAYER / ATTITUDES PAZZO PEACOCKPENGUIN PEPPERGATEPERLINA LUXURY COMFORT PERRY ELLIS

PERTTI PALMROTHPETER FINNIE PHILIP SIMON PHOENIXPIERRE DUMASPILAR ABRIL PINK DUCHESS PINKY PINOSO’S PONS QUINTANAPONY POUR LA VICTOIREPRIVATE LABEL PRIVILEDGED PROMISE QUPID QUPID LUXE RAMARIM RAMON TENZA RAMSAY REBECCA MINKOFFREBELS RED CIRCLE REED EVINS RE-MIX RE-MIX CLASSIC VINTAGE RESTRICTED RIPLAY RJ GIRL ROBERT CAMERONROBERT WAYNE ROBERT WAYNE BY CAFEINA ROBERT ZUR ROCK AND REPUBLICROUGH JUSTICERYN SANDALISTAS SANITA SANITA CLOGS SANTANA CANADASBICCA OF CALIFORNIASCHUTZ SEBAMAR SEDUCE ME SENDRA BOOTSSHAQ SHERIDAN MIA SHM SHOE ACCENTS BY NANCY SHOE REPUBLICSHOE-AHOLIC SIGNATURE FASHIONSIMCO SIMPLY PETALSSIXTYSEVEN SKIN SMAC SMARTTYSNEAUXSOFTWALKSOLE DESIGN SOLES SOMETHING BLEUSPLASH

SPRING SPRING STEPSPRING STEP PROFESSIONALSTAHEEKUM STUDIO FLEXX SUMMER RIO SUP TRADING SWEET SEVENTEENTCK DESIGNS TEAM ROSELLI TEROX THE FLEXX THE MIX THE YELLOWSTONE COMPANY THIERRY RABOTIN TIGGERS TOMS TOP GUY TOP MODA TROTTERS TUCCIA DI CAPRITUCCIA, THE CLASSIC SANDAL OF CAPRIUNRESTRICTEDUNSENSORED VALENTI FRANCOVELVET ANGELSVELVET LOUNGEVERDE MELA VERY VOLATILE VIA PINKY VOLATILE VOLATILE HANDBAGSVOLATILE KIDS WACKY WILLIE WALK BY FAITH VINTAGEWASHINGTON SHOE WESTERN CHIEFWESTERN CHIEF KIDSWILD DIVA WILD ROSE WOOLENSTOCKSYALEET YELLOW BOX YOKI ZALO ZIERA ZIERA SHOES N2ZIG ZAG ZITAMARIA

EXHIBITORS NEW YORK SHOWROOMS2 LIPS TOO 7 FOR ALL MANKIND9 & COMPANY ADESSO MADDENADRIENNE VITTADINI AHNU AK ANNE KLEINALLURE AMALFI BY RANGONIANDRÉ ASSOUS ANN MARINO ANNE MICHELLE

ARA ARA HANDBAGSARA MENS ARCHE ARTURO CHIANGASHB. MAKOWSKYB.O.C BACIO 61BADGLEY MISCHKABAMBOOBANANA BLUESBANDOLINOBAREFOOT ORIGINALSBATESBC BCBGENERATIONBCBGMAXAZRIABEBEBETSEY JOHNSONBETTYE MULLERBIG BUDDHABLOWFISH MALIBUBLOWFISH MALIBU KIDSBORNBORN CROWNBOURNE BOUTIQUE 9BROWN SHOEBUSTER BROWNCALVIN KLEINCAMUTO GROUP CAPARROS CAPELLI NEW YORKCAPELLI NEW YORK KIDSCARESSACARLOS BY CARLOS SANTANA CAT CHACO CHAINSON CHARLES JOURDANCHILIS CHINESE LAUNDRYCIRCA JOAN & DAVIDCL BY LAUNDRYCLAUDIA CIUTICLAUDIO DE LORENACLIFFS COACH COLE HAAN COLLECTIVE BRANDS PERFORMANCE + LIFESTYLE GROUPCONSOLIDATEDCREATIVE INTERNATIONALCUSHECYNTHIA VINCENT DANIBLACK DANIELLA DEER STAGS CONCEPTSDELARENTIS DELMAN DIANE VON FURSTENBERG

DIRTY LAUNDRYDKNY DOCKERS DOCKERS BOYSDONALD J PLINERDR. SCHOLL’S DUSICA DUSICADUSICA SACKS KOTUREASY SPIRIT EL PADRINO ELIZABETH & JAMESENVY ENZO ANGIOLINIERIC JAVITS ETIENNE AIGNEREUROSOFT EVOLUTION DESIGN LABFERGALICIOUS BY FERGIEFERGIE FOOT PETALS SHOESFOSSIL FRANCO SARTO FRYEGENTLE SOULS BY KENNETH COLEGLORIA VANDERBILTGOMAX GOMAX/ ENVY GUN METALGUPPY LOVEGUPPY LOVE KIDSH.H. BROWN HARLEY-DAVIDSONHIGHLINE UNITED HOT KISSHUNTER BOOT HUSH PUPPIESIMPO INTERNATIONALIRREGULAR CHOICEISOLÁ J. RENEÉJ.P. ORIGINALJEAN-MICHEL CAZABAT JELLYPOPJENNY BY ARAJESSICA BENNETTJESSICA SIMPSON JIMLAR JOAN & DAVIDJOE’S JUICY COUTUREKATE SPADEKATHY VAN ZEELANDKEDS KENNETH COLE NEW YORKKENNETH COLE PRODUCTIONS KENNETH COLE REACTION KENSIE GIRL KICKERS KORK-EASE KORS MICHAEL KORSKUHLMANL.A.M.B./HARAJUKU LOVERS

LA CANADIENNELACOSTE LEIFSDOTTIR LIBBY EDELMANLIFESTRIDE LOLA CRUZLUCKY BRAND LUXURY REBEL MADDEN GIRLMADELINEMARK AND JAMESMARK TUCKERMASSIMO MATTEOMAX STUDIOME TOOMERRELLMIA 2MIA AMOREMIA GIRLMIA KIDSMIA LIMITED EDITIONMIA SHOES FIRST COST DIVISIONMICHAEL ANTONIOMICHAEL MICHAEL KORSMIKEKONOS MINI MIA MISS ROBERTSONMODA SPANA MODA SPANA PINK LABEL MODERN VINTAGE MOOTSIES TOOTSIESMOUNTREK NATURAL SOULNATURALIZER NAYA NEW YORK SHOWROOMS NEW YORK TRANSITNICKELS NICOLE NINA NINA KIDS NINE WEST NINE WEST VINTAGEOTBT PAJAR CANADAPARIS HILTON PATAGONIA PELLE MODA PENNY LOVES KENNYPIERO CERVI PLENTY BY TRACY REESE POETIC LICENCEPRIVATE LABEL PURA LOPEZR.J. COLT RAGAZZA RALPH LAURENRANKINREPORT RIALTOROCAWEAR

ROCKADELICROCKET DOG SACHA LONDONSACHELLESAM & LIBBYSAM EDELMANSANTOTRIANASCHWARTZ & BENJAMINSEBAGOSESTO GOLFSESTO MEUCCISEYCHELLESSÖFFT SOFTSPOTS SONATASORELSPERRY TOP-SIDERSTEVE MADDEN STEVE MADDEN KIDSSTEVE MADDEN MENSSTEVEN BY STEVE MADDENSTRIDE RITESTUART WEITZMANSTUART WEITZMAN HANDBAGSSTUART WEITZMAN KIDSSUNNY FEETTARYN ROSETED BAKERTIGNANELLOTITAN TORY BURCHTRACY REESETRUE RELIGIONTSUBOTWO LIPS UESUGGS AUSTRALIAUNITED NUDEUNLEASHEDUNLISTED, A KENNETH COLE PRODUCTIONVALDINIVANELIVANELI SPORTVERA WANG LAVENDERVIA SPIGA VIGOSS VINCE CAMUTO VINTAGE WALK-OVER WANTEDWHITE MOUNTAINWOLFF WOLVERINEWOLVERINE WORLD WIDEZODIAC USA DEC 1-3 EXHIBITORS AS OF NOV 3

E X H I B I T I N G B R A N D S

DECEMBER 1-3

Wednesday – Friday

Hilton New York Hotel

& Member Showrooms

FEBRUARY 1-3, 2011

Tuesday – Thursday

Hilton New York Hotel

& Member Showrooms

www.ffany.org