flyer spirit email campaign
DESCRIPTION
Cantrell, Davies, Johnson, SchroederTRANSCRIPT
![Page 1: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/1.jpg)
Flyer Spirit Email Campaign
Alex Davies Stephanie Johnson
James Schroeder Kyle Cantrell
![Page 2: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/2.jpg)
Project Overview Why email? Getting started Tools
SalesForce.com iContact.com
Timeline Controller Summary of Recommendations
![Page 3: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/3.jpg)
Why email? Cost-efficient Improved customer relations Effective Immediate Measurable Personalized Drives traffic
![Page 4: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/4.jpg)
Getting Started Segment current email list Gather information about subscribers Contact regularly Promotion centric
![Page 5: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/5.jpg)
Tips Use effective subject lines Address recipients by name Consistent format Proper message “Hurl your URL”
![Page 6: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/6.jpg)
Tips (continued) Always include opt-out Encourage people to forward to friends Avoid emailing close to the holidays Send mid-week Invest in tracking tools
![Page 7: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/7.jpg)
Available Tools Salesforce.com iContact.com
![Page 8: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/8.jpg)
iContact $9.95/user/month Provides resources, templates, and
scheduling to aid current e-mail campaigns Real time tracking of open, click thru, and
bounce back rates Simple charts and graphs
Additional features including auto responders, ability to publish RSS feeds, and SpamCheck
![Page 9: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/9.jpg)
![Page 10: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/10.jpg)
SalesForce.com “Salesforce.com is the worldwide leader in on-
demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on-demand CRM company in the world.”
$99/user/year for Group Edition All FE could implement
![Page 11: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/11.jpg)
Easy to Manage
![Page 12: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/12.jpg)
Targeted Messages
![Page 13: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/13.jpg)
SalesForce.com Easy to manage Targeted messages
i.e. Alumni, Students, Parents, Dayton Residences Designate divisions associated with contact
Templates Schedule of campaigns Analytics of open and click-through rates Numerous additional tools
Google analytics Customer profiles
![Page 14: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/14.jpg)
Who Designate Flyer Spirit controller
Accesses email marketing tool Manages recipient list Determines campaigns and specific timelines
Tracks and analyzes Aids in campaign design
![Page 15: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/15.jpg)
Timeline
March – Designate Controller
May – Reunion weekend campaign
October – Parent’s Weekend Campaign
December to March –
Basketball campaign
End-of-season clearance campaigns
![Page 16: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/16.jpg)
![Page 17: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/17.jpg)
Recommendations Designate email marketing controller Subscribe to email marketing tool Design Flyer Spirit template Create timeline of campaigns and promotions Track and analyze
![Page 18: Flyer Spirit Email Campaign](https://reader033.vdocuments.mx/reader033/viewer/2022061203/546ddec6af7959391f8b609b/html5/thumbnails/18.jpg)
Most Importantly… IMC
All email campaigns integrated with all other marketing!