Flyency in Language

Being a good Listener

Gramatical Accuracy

An awareness of

body language

WHAT MAKES A GOOD COMMUNICATOR

You can't communicate with the outside world until your internal message is crystal clear

Effective internal communication is essential for the smooth running of your business, both to convey your company culture and values and to stay on top of employee concerns.

. However, it needs to come from the top down and the bottom up.

Internal communications can take many forms, via an intranet, emails, newsletters or message boards. But when it comes to important issues, it should always be two-way, preferably face-to-face. Monthly company-wide meetings can be a good way of keeping everyone up to date with what's going on in each department

Internal Communication

Internal Communication

Employees are sitting next to each other send e-mails rather than speak to each other.This can result in information overload.Because they are a lot of email but they don’t checked up emails. Information Overload describes an excess of information that results in the loss of ability to make decisions, process information, and prioritize tasks. Information overload impacts companies of all shapes and sizes and has become a major problem, costing large organizations billions of dollars in lower productivity and hampered innovation. Few managers are aware of the extent of the problem. People want to feel that their ideas are welcomed and considered, and this will positively affect staff retention, job satisfaction. The chances are they will pick up on body language and sense something's up anyway, and rumours undermine morale.

Internal Communication

Communication is more than speaking or writing. To be effective, communication requires the creation of a common understanding of ideas, desires and observations among people. Communication is a two-way exchange that involves both a presenter and an audience. Communication includes written and non-verbal behaviors as well as speaking, and has as its goal to affect the knowledge or behavior of another

Business communication is more formal and often more specific than personal communication. Facts are more of a factor in business communication than emotions. Techniques that can assure communication that is more effective include:• Understanding the perspective of the listener and using terminology with which they are comfortable • Using metaphors to make concepts more accessible to the listener• Using humor to lessen the potentially negative impact of difficult communication

Brands

Kitkat

Milka Pepsi

Mirinda

Clipsel Fluke

AIM

Chapco

Discussing Global Brands

Each company overtime increases its output and increases its revenues.Companies in order to increase its revenues they make decisions to produce goods for overseas markets.There are many advantages for expanding beyond its market such as: Outsourcing - they can access other sources in other countries (Canada for example has many natural resources - fresh water, mines, etc...) Diversification - they can reach different types of people and different cultures to expand sales (for example, creating a line of sun protection in hot, sunny countries)

Increasing their revenues Expanding their production Expanding its facilities

Discussing Global Brands

Discussing Global Brands

There are quite a few crucial problems which SMEs have to face. Especially when

they intend to “go international” or to “go Europe”. One of the biggest problems

one can formulate as follows: How do your prospective clients get to know you,

when even in your home country you are not very known or famous at all?

Problems of Businesses goind international

Problems of Businesses goind international

General Risks Once you have established a first contact with

a potential client, supplier, distributor or joint-venture partner the

problem will be the legal form of the deal or the co-operation. As a producer who is interested in getting paid

for what he has produced and delivered, you will make very sure that the

terms of payment are favorable to you, minimizing your risks of delivery.

Problems of Businesses goind international

Legal forms to "incorporate" Depending on the nature and size of your small business, you

may choose a legal form which limits your liability as a private person (and possibly

the liability of your family, too). You may chose the form of a private limited

company (Ltd.). But especially if your company is still small and may remain so,

you may not appreciate the overhead costs that arise with this legal form. Not

to think of the formation of a public limited company (Plc.) which means even

more red tape, legal supervision and costs. So you must think twice before

"going public" or chose the smaller form of a private limited company.

Problems of Businesses goind international

When you decide to enter an overseas market, it's important that you identify the best approach for your business. There are four main ways to sell to customers in overseas markets. You may find you need to use more than one entry strategy, depending on the markets you target and the products you offer. This involves opening your own branch or subsidiary in the new market, or entering into a joint venture with a local business. Having a presence on the ground can be valuable, but setting it up and maintaining it may involve major resource commitments. This typically involves making periodic sales visits to the country, supplemented by telephone sales or accepting overseas orders on an e-commerce website. It can be a simple and cost-effective way to enter an overseas market. However, it may isolate you from your customers, and make you unable to share the exporting workload with partners or intermediaries.

Methods for enetering on overseas markets

Methods for enetering on overseas markets

Using an overseas sales agent A sales agent acts on your behalf in the overseas market,

either by introducing you to a customer or by receiving commission on any sales to that customer. Agents are used extensively in the European Union and are protected from abusive business tactics by law.  Ensure that you understand what you have agreed and seek legal advice on your agreement, as it's not advisable to operate without an agency agreement in place. The key benefit of using an overseas sales agent is that you get the advantage of their extensive knowledge of your target market. Important considerations

There is much more to exporting than simply generating overseas sales. An intermediary can help you with issues including customs and other paperwork, shipping, warehousing and after-sales service. Selling direct means you will have to handle these issues yourself.

Methods for enetering on overseas markets

There are many hot drinks in my contry but the most famous are Capucino Chocolate Nescafe frappe and Nescafe Vanila.My favorite is Nescafe frappe.I can describe coffee with folowing words:Aroma,Wonderful,Hot,Smooth and Bold. Important considerations

A:Chile,Brazil,US,Argentina,Peru B 1. Chile 2. Chile 3. brazil 4. the US 5. Argentina, Peru C 1. Pike Place Market, Seattle in 1971. 2. a) 3,907 b) 437 3. a) 1,378 b) 1,180 4. Japan 5. airline offices, sports stadiums, hotels, bookshops 6. Home market saturation, bad experience in Japan, security problems in Israel, opposition

from anti-globalisation movement.

Cofee Culture

Cofee Culture

1 Marketing campaign\budhet\strategy 2 Market research\survey\check 3 Product market\range\price 4 Adveritising campaign\slogan\agency 5 Brand contract\image\loyalty 6 Sales figures\forecast\target Price range\rice\product 2 Sales have really impressive figures Deparment for new public relations Research programme for highly ambitions market Expanding overseas operations Sheet repadly improving balance Rate exchange extremely volatile Marketing report highly confidential

Starbucks

To:RicardoGonzales@zumo.spa From:PavleKostoski@zumo.spa Subjet:Creating a global brand Dear Mr Gonzales. I`m the marketing director we had meeting yesterday and we

decided to create a global brand at zumo`s headquart.I`m writing you this email because I stated you above the most important key ideas.First we should redisgn zumo`s bottle.On bottle we should paint angry bull that will be symbol of our product.Secondly we will create new slogan and slogan will be”Drink zumo and you can do everything you want”.After creating new slogan we will make you tv commercial.On the tv commercial will be displayed bike race and first rider suddenly loses his strengh.But he drinks zumo and he got back his strengh and won the race.At the least we will inrease zumo`s price for 15% because we will have bigger costs and bigger profit and that is nothing compared with our competitors.

Your Cincerely:Pavle Kostoski,Marketing Director

Creating a global brand

Creating a global brand