"flybeacon" concept for mashable's travel mashhacks
DESCRIPTION
FlyBeacon is a solution that harnesses the power of BLE beacon technology to create a smarter travel experience. At the airport, FlyBeacon provides the traveler with indoor wayfinding, and nearby promotional offers based on their proximity. This enhances the traveler’s overall experience by directing them to their gate (indoor GPS), informing them how much time they have (alleviating stress), security wait times, and also serving them promotional discounts and information based on their proximity to various areas, vendors, and products. How is the mobile app and the beacon introduced to the traveler? Upon arrival at the check-in desk, the traveler is given an Airline-branded beacon. An additional beacon is attached to their luggage. Most airlines, such as Emirates, strong promotion offering in their flagship city. Their inflight travel magazines are littered with discounts and promotions which are quickly forgotten. The app, and beacon, now in possession of the traveler, can be used redeem special offers. As each passenger's luggage is also been tagged with a beacon, it possible for the traveler to receive a notification the exact moment their checked luggage enters the baggage claim, upon their arrival at their destination. It is also possible for the airport’s logistical team to be alerted if a piece of luggage falls off their one of their sorting belts or baggage carts (which will now be equipped with a sensor). A staggering 25 million checked bags go missing every year - our solution will drastically reduce this number, increase efficiency, and ensure customer confidence. What is the extended value for the airline? With FlyBeacon, the partnering airline and/or airport will receive immense value through a wealth of captured data: Behavior Analytics (@ Airport) - Footpath - Consumer Patterns Purchasing Activity - Consumer Promo Redemptions (@ Airport + City) “Smart” Luggage Stats (@ Airport) - Location - Alerts - Baggage Claim Feedback - Customer Satisfaction Data This is our vision of the future of travel powered by beacon technology. We look forward to seeing how the travel industry embraces bluetooth beacons to revolutionize the travel experience!TRANSCRIPT
FlyBeacon
FlyBeacon
Smarter travel powered by beacon technology
Airport Airplane City
FlyBeacon
Indoor WayfindingDirect me to my gate. Do I have time?
Discounts on nearby vendors, food, and shops.Promotional Offers
Convenience
Enhanced Consumer Experience
@ Airport FlyBeacon
Airport Map
Security Wait Times
Promotional Offers
Find My Bag
21 Minutes to Boarding
FlyBeacon
7 Minutes to Boarding
FlyBeacon
Flight X12 Gate 43
Take a left
43 Minutes to Boarding
FlyBeacon
Airport Map
Security Wait Times
Promotional Offers
Find My Bag
21 Minutes to Boarding
Enjoy 20% off Starbucks
@ Airplane Cabin
Where are my flight attendents?
Passenger Behavior
Bathroom Reservations
Data For Airline
For the Passenger
Consumer Novelty Enhanced Experience
Security Data
FlyBeacon
Flight Attendent
Bathrooms
4h 23m to Destination
FlyBeacon
Data
Generates Value
Savings, Recommendations, etc.
Brand Reinforcement Builds Loyalty
@ City FlyBeacon
Enjoy 20% off Arabian Adventures
Your beacon is a branded keychain redeemable for special offers.
Beacon
For the Passenger
For the Airline
Consumer Incentive
FlyBeacon
@ Baggage ClaimAlert when baggage arrivesConsumer Novelty Increases Satisfaction
FlyBeaconFlyBeacon
Flight X12 Claim 3
Your luggage just hit the belt!4 secs ago
Opportunity to collect consumer satisfaction dataData For Airline
FlyBeacon
Smarter travel powered by beacon technology
Baggage Claim Demo
FlyBeacon
Flight X12 Claim 3
Your luggage just hit the belt!4 secs ago
Thank you for flying Emirates Airline
We value your feedback!
Welcome to Dubai!
Please walk toBaggage Claim 3
Behind The Scenes
FlyBeacon
Airport Behavior
Note: Anonynous dataBeacons are given to passenger at check-in
Additonal beacon is attached to their luggage
Footpath, When, Where
Purchasing ActivityAirport & City Redemptions
“Smart” Luggage StatsLocation, Alerts, Baggage Claim
FeedbackCustomer Satisfaction
Thank You!Brendan Ciecko
@brendanciecko
@inteist
@therestlessroad
WeMax Binshtok
Ari Roshko
Chandra Jacobs