flow chart johanna
TRANSCRIPT
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Demo: Married w/ families, Aged 35-54
Regional TV 29 5 12 19 26 2 9 16 23
Charlotte 7.30
Raleigh-Durham 7.30
Greenville Spartanburg Asheville 5.50
Greensboro Winston-Salem 3.10
Columbia 2.60
Charleston 1.55
TV GRPs
Newspaper
Charlotte Observer
Raleigh News-Observer
Durham Herald-Sun
Fayetteville Observer-Times
Greenville News-Piedmont
Asheville Citizen-Times
Spartanburg Herald-Journal
Greensboro News-Record
Winston Salem Journal
Columbia State
Magazines
Better Homes & Gardens
Southern living
113
Jan Feb
-
Radio
Charlotte 3.3375
Greensboro 1
Raleigh 3.3375
Greenville-Spartanburg-Asheville 2
Columbia 1
Charleston 1
Fayetteville 1
Radio GRPs
Internet
Website
Mag GIMPS
Internet GIMPS
Newspaper GIMPS
GRAND TOTAL COST $(000)
% of Media Spend
BUDGET
29%
75,901$
2327
7500
65.375
2547
-
2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20
14.3
1.55 1.55
113 1010
5.5
3.1
2.6
10.6
3.4
10.6
14.3
25
3.75 3.75
25
14.3
10.6
3.4 3.4
7.30
25 25 257.3
25
Mar Apr May Jun Jul
-
3.3375
3.3375
29% 22% 36%
75,901$ 57,558.96$ 94,149.58$
7.006257.006253.3375
2211
3.3375 7.00625
1 1 1 1 1
11 11 1
2327
7500
7.00625
7.00625
65.375 248.15
2547
3
1 1 1 1
7.00625
2 2 3
-
27 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14
7.3
7.3
5.5
3.1
2.6
1010 150.6
1.55
5.5
3.1
2.6
7.3
3.75
7.325
3.1
1.55
14.3
3.4
10.6
3.4
7.325 7.3
DecJul Aug Sep Oct Nov
-
3.3375 3.338
1
3.3375 3.338
2
1 1
1 1
1
36%
94,149.58$
2 1
5% 7%
13,737$ 18,750$
1
1 1 1
1
2327
7500
#### 3.3375
####
248.15 51.7000
2547
3.3375
1
23
-
21 GRPs Cost $(000)
405.3 24,723.30$
398 30,646$
206.8 10,547$
144.5 6,936$
61.6 1,786$
57.4 1,263$
1273.6 75,901$
9,814.25$
5,667.44$
4,487.05$
2,698.66$
9,811.69$
6,307.98$
3,201.14$
5,023.30$
4,028.83$
6,518.62$
57,558.96$
30,158.83$
63,990.75$
150.6
Dec
-
94,149.58$
$114.11 5,648.57$
$29.00 768.50$
$114.11 4,678.61$
$53.00 1,510.50$
$20.00 460.00$
$17.00 374.00$
$18.00 297.00$
$365.23 13,737.18$
18,750$
$260,097.02
87%
300,000.00$
7%
18,750$
2327
7500
51.7000
2547