florum fashion august 2013

Editorial Continued in Summer Festivals

At Sea

Free Spirit

Thrift Finds

Florum Beauty

Eco-Friendly Travel

Food for Thought

Summer Festivals

Morning Mist

Articles

Editorials

Table of Contents

August 2013

S A N F R A N C I S C O 714 VALENCIA ST N E W YO R K 157 ORCHARD ST L O S A N GE LE S 144 NORTH LA BREA AVE

S E LF E D G E . C OM

TRANSPARENCY IS MISSING IN THE GARMENT INDUSTRY, BUT NOT FROM US.

FreePhotography by Bang Truong

www.florumfashion.com

SpiritModeled by Lexi Rowland

Dressing forSummer

Festivals

Photographed by Casey FyfeSyled by Betsey LynneStyle

Modeled by Laura JalalianMakeup by Erin of MAC Cosmetics

Hair by Noelle Lynne

Both Pages:Dress by Heartloom


California’s Top 3 Music FestivalsToday music festivals are where we all can come together to laugh, to smile, to dance, and to

make unforgettable memories. California holds three of the most diverse festivals in the USA, includingCoachella, Outside Lands, and the Treasure Island Music Festival. Besides the most obvious fact ofmusic drawing me to a festival, the close runner up to the music festival itself is having no bound-aries to what can be worn. Fashion is about expression and I can personally say that the weeks leadingup to the festival can be just as fun, as I shop from Bloomingdales to thrift stores, looking for theperfect outfits .

The first of the large festivals in California was this past April, located in Southern Californiain the city of Indio. Coachella Valley Arts and Music Festival is known for the diverse crowd it attracts,from families to partygoers to even LA’s most sought after. I personally had the chance to go forthe 3 day event this year, and saw everyone from the Red Hott Chili Peppers, to the Wu Tang Clan,even Bat for Lashes, Dogblood and Eric Prydz.. Let me tell you though this doesn't even begin tocover the amount of diverse artists I saw. Besides the music, I felt surrounded by some incrediblestyle, dressing for Coachella is an experience in itself,. My wardrobe some of my favorites Gypsy 05,Free People, Wildfox Couture, and a few vintage pieces I have picked up over the previous years.(continued. on next page)

Both Pages: Top by Lot 78,Shorts by Peppermint,Sunglasses by Karen Walker

The Second large festival in California that is just around the corner is San Francisco’s OutsideLands, located in the heart of the city in Golden Gate Park. To me this may be one of the most incrediblefestivals of them all. Golden Gate park has everything from beautiful meadows to some of themost amazing vegetation. Two of my favorite things about Outside Lands is that the weather being alittle bit cooler, means that the festival goer can dress in more layers and get a little more creative withwhat you choose to wear, the second factor is being able to walk around Outside Lands with beer andwine, unlike Coachella where you are restricted to 21 and up spots, this means you can choose the spotyou want to listen from.

The final large festival, is also located in San Francisco, on Treasure Island in the middle of theBay Bridge. The Treasure Island Music Festival is only in its 5th year, however it continues to impressme more each year. At this festival you have the opportunity to experience the host place for the 1915World Fair, the island was manmade for this spectacular event almost 100 years ago. My top advice forthis festival is to take the time and ride the Ferris Wheel, the view you will have at the top will have youyearning to come back and make more memories the following year.

These pictures taken by Casey Fyfe in San Francisco, show you a taste to the many styles andoutfits you’ll see at these wonderful music festivals. However don’t forget the best part is arriving in style,so be bold and wear something you might normally stray from.

XOXO Noelle Lynne of BetseyLynne Style


Both Pages: Vintage Poncho,Shorts by Preeti Girl Rock,

Pouch and Scarf Stylist’s Own


Previous Page and Left Page:Vintage Free People Top,, Shorts

by Peppermint,,Sunglasses by QuayEyewear, Vintage Arm Cuff This Page:

Dress by Gypsy 05, Cuff by Barse,Jewelry, Ring Stylists Own


Shirt By Wildfox Couture,Shorts by John Galt,Sunglasses by Elizabeth andJames,Vintage Purse,


Thrift FindsBy Noelle of Betsey Lynne Style

The most common question I get, is “Why do I Thrift”, the answer is simple. I thrift be-cause it is the most environmentally conscious way to shop, Not only is it good for ourbeautiful planet, however it is also amazing on your environmental footprint and wallet..In the following pages you will see only clothing ,shoes, and accessories, boughtfrom secondhand stores or a thrift stores. Not a single item was over a $100, and Iscored some amazing items including a Rebecca Taylor sweater, Jeffery Campbell Heels,an Equipment Femme blouse, and a couple other beautiful finds.

Another question I commonly receive, is “How do I clean used clothing and shoes?”

Clothing is simple, I have found two choices of cleaning and refreshing clothing. (Tip: Inever by clothing with stains, the risk it wont come out is to great)

1. Wash what you can in standard washer before wearing.

or

2. Take Dry Clean Only Clothing to an environmentally safe dry cleaners

Shoes however can be a bit on the trickier side, and in our culture considered even moredirty then clothing. So here are my top tricks for cleaning and disinfecting used shoes.

1. Pour Hydrogen Peroxide into your new but slightly used shoes and let sit 5 minutes.

2. Spray the inside of your shoes with antibacterial spray. I suggest seventh generation oranother environmentally safe company.

3. Place shoes into an airtight plastic bag and leave in your freezer overnight, this killsfungus and eliminates odor.

Hopefully these cleaning tips help to motivate you to get out there and search for someamazing finds. I can 100% say, there is no better shopping feeling then the one that leavesno impact on the earth and actually benefits the environment.

Vintage Blouse $20Lace Shorts $25

Juicy Couture Dress $14Jeffery Campbell Heels $65

Free People Sweater $13J Brand Shorts $12

Platform Sneakers $20

Rebecca Taylor Sweater $45Free People Dress $13Vintage Bracelets $20

Equipment Blouse :$27Free People Jeans $13Platform Sneakers $20

Vintage Magashoni Dress $99,Jeffery Campbell Heels $65

Styled by Betsey LynneStyle

Photography by Stephen SunVictoria Rodriguez of Stars Model Mangement

Makeup By Olga PirmatovaHair By Noelle Lynne

1 COT TON FROM TEXAS

2 RIVETS FROM KENT UCKY

3 COT TON WOVEN INTO DENIM IN N.CAROLINA

4 LEATHER PATCH MADE IN PORTLAND

5 JEAN CU T AND SEWN IN SAN FRANCISCO

3 SI X T E E N +

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florum fashion august 2013

Documents

festival goer

treasure island music

final large festival

n c i s c o

large festivals

diverse festivals

outside lands

golden gate park