florida orange
TRANSCRIPT
FLORIDA oRange
By: Guy EllisSports Marketing
2nd hour
LEAGUE INFORMATION NHL EASTERN CONFERCE SOUTHEAST DIVISION
DIVISION OPPONENTS
ARENA
BankAtlantic Center Capacity:19,250 Built:1998
Mission Statement
Our mission is to put 100 percent effort from all players, staff, and organization in order to win a Stanley Cup.
Core Values
Keep a winning attitude all through out the season.
Play the best players, not the ones that make the most money.
If you got the Orange jersey on, you give 100 percent effort.
Demographics
City Location: Miami Population:2,500,625 Median Household Income:$58,144 Unemployment Rate:12.7%
Consumer Price Index
Food: Down .2% from last month Energy: Down .1% from last month
Target Market
My target area is Florida. Competition with the Tampa Bay Lightning, because they are also in the same state. Target Market is the family dad ages 30-45. he can take his family to games which sells more tickets.
THE END