florida lottery at a glancefloridalottery.com/exptkt/trackingreport-may2015.pdf · florida lotto...

Florida Lottery At A GlancePeriod: Apr'14 - May'15

D2) In the past 12 months have you spent money on the following games? Please select all that you have played in the past 12 months.D3) In the past month have you spent money on the following games? Please select all that you have played in the past month.C2) How would you describe your overall opinion of the Florida Lottery as an agency on a scale from 1 to 7, where "1" means your opinion is"Very Negative" and "7" means your opinion is "Very Positive"? You may choose any number in between 1 and 7 to describe your opinion.A1) Please use the text boxes below to write down which Florida Lottery games in Florida, if any, you are aware of. (Please be as specific aspossible)

NoteNote Among general population

Aware of Any Lottery GameAware of Any Lottery Game

71% 72% 68%74% 76%

64%73%

78%73%

68% 68% 72% 67% 69%

Apr'14(n=493)

May'14(n=509)

Jun'14(n=516)

Ju l'14(n=496)

Aug'14(n=538)

Sep'14(n=455)

Oct'14(n=502)

Nov'14(n=506)

Dec'14(n=389)

Jan'15(n=515)

Feb'15(n=372)

Mar'15(n=624)

Apr'15(n=485)

May'15(n=525)

0%

25%

50%

75%

100%

Positive Overall Opinion - Top 3 Box (5,6,7)Positive Overall Opinion - Top 3 Box (5,6,7)

62% 62%54% 56%

62%57% 58% 58% 60% 58%

51%58% 60%

52%

Apr'14(n=493)

May'14(n=510)

Jun'14(n=516)

Ju l'14(n=496)

Aug'14(n=538)

Sep'14(n=455)

Oct'14(n=502)

Nov'14(n=506)

Dec'14(n=389)

Jan'15(n=515)

Feb'15(n=372)

Mar'15(n=624)

Apr'15(n=485)

May'15(n=525)

0%

25%

50%

75%

100%

Lottery Participation (Any Game)Lottery Participation (Any Game)

65%70%

60% 64%66%

59% 62%68%

64% 65%59%

66% 66% 64%

50%57%

50% 48%53%

42%

52% 52%47%

54%50%

55% 55%49%

Past Year ParticipationPast Month Participation

Apr'14(n=493)

May'14(n=510)

Jun'14(n=516)

Jul'14(n=496)

Aug'14(n=538)

Sep'14(n=455)

Oct'14(n=502)

Nov'14(n=506)

Dec'14(n=389)

Jan'15(n=515)

Feb'15(n=372)

Mar'15(n=624)

Apr'15(n=485)

May'15(n=525)

0%

25%

50%

75%

100%

Page 1 of 157

Claimed Recall of Florida Lottery AdvertisingPeriod: Apr'14 - May'15

Apr'14

(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Net Recall 62% 61% 54%▼ 58% 64%▲ 55%▼ 53% 61%▲ 57% 61% 59% 65% 68% 66%

In English 58% 58% 52% 56% 62%▲ 52%▼ 50% 60%▲ 53%▼ 59% 59% 63% 67% 65%

In Spanish 15% 12% 11% 9% 9% 11% 10% 8% 11% 10% 8% 13%▲ 11% 12%

P5) Can you recall seeing or hearing any Florida Lottery advertising in the English language recently ?P5) Can you recall seeing or hearing any Florida Lottery advertising in the Spanish language recently ?

NoteNote Among general population▲ = significantly increased from previous month▼ = signficantly decreased from previous month

Net RecallIn EnglishIn Spanish

0%

25%

50%

75%

100%

Page 2 of 157

Florida Lottery Advertising - Prompted Recall - $10,000,000Florida Cash [b620]Period: Apr'14 - May'15

Prompted Ad RecallPrompted Ad Recall

Yes: 44 %

No: 56 %

Base: Watch English TV (n=1602)

Yes: 50 %No: 50 %

Base: Past year Scratch-offs players who watch English TV (n=544)

Product RecallProduct Recall

7%

93%

0%

Correct Incorrect Don't KnowBase: (n=703)

Message RecallMessage Recall

Main message of TV AdLarge prizes/ larger jackpots 24%Nothing/ just encouraging people to play 11%You have a chance to win money/ prizes 9%Ways to spend your winnings 8%Enjoy the good l ife/ winning can change yourlife 7%

Fun to play/ fun to win 4%When you play, we all win 3%Chance to win extra money/ double your money 2%You have to play to win 1%You can get lucky 1%Funny/ humorous 1%Lottery money helps the state/ keeps taxes low 1%Can win a trip/ cruise/ visit Florida 1%New game 1%Lottery money/ proceeds go to education 1%Other 8%(DK/NS) 18%Base: Have seen ad (n=233)

Page 3 of 157

Historical Recall of Florida Lottery Ads

51%51%

48%45%

44%42%

40%39%

38%38%38%38%

37%36%

35%34%34%

33%33%33%

32%32%

31%31%31%31%31%31%

30%30%30%

29%29%29%

28%28%

27%27%27%27%27%

26%26%26%26%26%26%26%

25%25%25%25%25%25%

24%24%24%24%24%

23%23%23%23%

22%22%22%22%22%22%

21%21%21%21%21%21%

20%20%20%20%20%20%20%20%20%

19%19%19%19%19%19%19%19%19%19%19%

18%18%18%18%

17%

F5 EZmatch "Perfect 10" (Jun '06)Mega Money Uninvited Guests (Jun '04)

$10,000,000 Florida Cash (Apr'15)Generic Online "Grouper" (Mar '05)

Firecracker Millionaire Raffle/Expedia (Jun '09)Fantasy 5/EZ Match "Perfect Match" (Oct '07)

Generic Online 'Reactions' (Jun '04)$10,000,000 Florida Cash (Mar'15)

Race for Cash "Lawnmower/Gym" (Aug '06)Play FLA USA (Mar '02)

Margaritaville (May'14)Fl Millionaire's Scratch-Off (Apr '11)

Multiply Your Cash (Aug '12)Multiply Your Cash (Jul '12)

Scratch-Offs "Indiana Jones" (Jun '08)Lotto and Extra Contagious (Jul '11)

Lucky Lines (Nov '10)Cruise for Cash (Oct '10)Lotto Xtra "Fish" (Nov '09)

NET Universal Rules – Gym/Lounge (Jul '02)Margaritaville (Jun'14)

Florida Lotto "Juggler" (Apr '08)Lucky for Life (Mar '12)

Coming Your Way - Powerball (Feb '12)Mr. Monopoly (Aug '11)

Summer Cash/Gas for life "Melting Lie Cream"Margaritaville (Aug'14)

Fl Millionaire's Club Scratch-Off (Mar '11)Fl Millionaire's Club Scratch-Off (Feb '11)

Mega Money (Jun '03)Shopping Network (HMR)

Florida Lotto "Parents, Store, Drool" (Aug '04)Margaritaville (Sep'14)Margaritaville (Apr'14)

Monopoly Ways to Win Ad (Dec'14)Lucky 7 Raffle (Jun '11)

Jingle Bells - Holiday Scratch-Off (Dec'11)Lucky 7 Raffle (May '11)

Monopoly Ways to Win Ad (Oct'14)Universal Rules – Gym (Aug '02)

Margaritaville (Jul'14)Multiply Your Cash (Nov '12)

Lucky Lines (Jan '11)Big Checks (Jan '03)

Multiply Your Cash (Oct '12)Flamingo (Jan'14)

Monopoly Ways to Win Ad (Nov'14)Gridiron Cash (Dec 2013) (Dec'13)

Gold Rush (Jan'15)Guy Harvey (July 2013) (Jul'13)

Heat Wave Powerball 10X (Jun '10)Firecracker Millionaire Raffle (Jul '10)

Mega Money Launch (Mar '04)Flamingo Fortune (July 2013) (Jul'13)

Cash Bonanza (Nov '02)Flamingo (Mar'14)

Florida Lotto 'Juggler' (May '08)Millionaire Raffle (Dec '12)

Scratch-Off "Corvette Cash" (Apr '05)Mega Millions (Mar'14)

Lotto Xtra "Dog" (Nov '09)Mega Millions (Jan'14)

Gridiron Cash (October 2013) (Oct'13)Holiday Online "Wrapped" (Nov '03)

Cash & CarsPowerball (Feb '09)

Universal Rules – Lounge (Jul '02)Firecracker Millionaire Raffle (Jun '07)

Jackpot Family of Games (Jul'14)Come on Down Price is Right Scratch-Off

Gold Rush (Mar'15)"Olympics"

Multiply Your Cash (Sep '12)Gridiron Cash (Nov 2013) (Nov'13)Jackpot Family of Games (Aug'14)

Monopoly (Dec 2013) (Dec'13)Monopoly (October 2013) (Oct'13)

Flamingo (Jun'14)Holiday Scratch-Off (Dec '02)

Lotto "Xtra Re-Launch" (Mar '10)Holiday Scratch-Offs – Jingle Bells (Jan'15)

Lucky for Life "Grandma Hit/Dart/Reunion" 1 (Feb '06)Gold Rush (Feb'15)

Generic Online "Florida Lottery Music" (Dec '05)Holiday Millionaire Raffle (Dec '06)

Deck the Halls Holiday Scratch-Off (Dec '10)Fantasy 5 Universal Orlando/Fear Factor (Jul '05)

Deck the Halls (Dec '12)Oh Scratch-Off Games (Dec '12)

Mega Millions (Feb'14)Flamingo (Feb'14)

Holiday Scratch-Offs - Fairies (Feb'15)Lucky Money (Jul'14)

Monopoly (Nov 2013) (Nov'13)Treasure Hunt (January 2013) (Apr'13)Monopoly Millionaires’ Club National Brand Ad

(Oct'14)Lotto Plus "Announcer Guy" (Jun '08)Guy Harvey (Sep 2013) (Sep'13)

Flamingo (May'14)Holiday Scratch-Offs - Fairies (Jan'15) Page 4 of 157

17%17%17%17%17%17%

16%16%16%16%16%16%16%

15%15%15%15%15%15%15%15%15%

14%14%14%14%14%

13%13%13%13%13%13%13%13%13%13%

12%12%12%12%12%

11%11%

10%10%10%10%

9%8%8%8%8%

7%6%6%6%

0%

Holiday Scratch-Offs - Fairies (Jan'15)Flamingo Fortune (Sep 2013) (Sep'13)

Holiday Scratch-Off "Decorated Houses" (Jan '04)Flamingo Fortune (Aug 2013) (Aug'13)

Treasure Hunt (January 2013) (May'13)Life Family Scratch-Offs (Aug '07)

Jingle Bells Holiday Scratch-Off (Dec '10)Jingle Bells Holiday Scratch-Off (Dec '12)Monopoly Millionaires’ Club National Brand Ad

(Nov'14)Cash 3 – 1-Off Promotion (Oct '10)Lucky Money (Aug'14)

Guy Harvey (Aug 2013) (Aug'13)Treasure Hunt (January 2013) (Mar'13)

Powerball (Mar '09)Holiday Scratch-Offs (Jan'14)

Holiday Millionaire Raffle "Christmas Box" (Jan '09)NFL Scratch-Offs (Oct '10)

Flamingo (Apr'14)Jingle Bells Holiday Scratch-Off (Jan '11)

College Football Promotion (Nov '12)Holiday Scratch-Offs - Fairies (Mar'15)

Holiday Scratch-Off "Decorated Houses" (Jan '05)Monopoly Millionaires’ Club National Brand Ad(Dec'14)Cash Family of Games (Aug '12)

Holiday Scratch-Offs – Jingle Bells (Dec'14)Mega Monopoly scratch-off (Sep '03)

Deck the Halls Holiday Scratch-OffAnnuity Scratch-Off (Mar '10)

Security Powerball 10X (Jun '10)Holiday Millionaire Raffle "Christmas Box" (Dec '08)

Holiday Scratch-Offs (Feb'14)Just Imagine (January 2013) (Jun'13)

Treasure Hunt (January 2013) (Jun'13)Holiday Scratch-Offs – Jingle Bells (Nov'14)Holiday Scratch-Offs – Jingle Bells (Feb'15)

Jackpot Family of Games (Sep'14)Holiday Scratch-Offs - Fairies (Dec'14)Holiday Scratch-Offs - Fairies (Nov'14)

Just Imagine (January 2013) (Mar'13)Lucky Money (Sep'14)

Scratch (Oct '08)Holiday Scratch-Offs – Jingle Bells (Mar'15)

Holiday Scratch-Offs (Mar'14)Treasure Hunt (January 2013) (Feb'13)

Just Imagine (January 2013) (Apr'13)Just Imagine (January 2013) (May'13)

Florida Lotto TV (Apr'11)Cash Family of Games (Sep '12)

EZ Match/Scratch (Oct '08)NBA Heat Scratch-Off (May '11)NBA Magic Scratch-Off (Jun '11)

NBA Heat Scratch-Off (Jun '11)Green Hornet Scratch-Off (Jun '11)

Green Hornet Scratch-Off (May '11)NBA Scratch-Off (May'11)

Million Dollar Monopoly Scratch-Off (Feb '07)Just Imagine (January 2013) (Feb'13)

$10,000,000 Florida Cash (Feb'15)

Page 5 of 157

Florida Lottery Advertising - Prompted Recall - Cash 3 andPlay 4 One Off [b700]Period: Apr'14 - May'15


Yes: 15 %

No: 85 %

Base: Listen to English Radio (n=918)

Yes: 35 %

No: 65 %

Base: Past year Cash 3/Play 4 players who listen to English Radio (n=108)


28%

48%

24%

Correct Incorrect Don't KnowBase: (n=136)


Main message of TV AdLarge prizes/ larger jackpots 26%You have a chance to win money/ prizes 19%Nothing/ just encouraging people to play 13%Play responsibly 6%You can get lucky 5%Can play sports through the lottery/ big gameevent 3%

Ways to spend your winnings 2%More than one chance to win on a ticket 2%Enjoy the good l ife/ winning can change yourlife 1%

You have to play to win 1%Other 22%(DK/NS) 14%Base: Have seen ad (n=60*)

Page 6 of 157

Florida Lottery Advertising - Prompted Recall - $10,000,000Florida Cash [b630]Period: Apr'14 - May'15

NoteNote *Base size is small; interpret with caution


Yes: 13 %

No: 87 %

Base: Listen to English Radio (n=477)

Yes: 15 %

No: 85 %

Base: Past year Scratch-offs players who listen to English Radio (n=146)


9%

91%

0%

Correct Incorrect Don't KnowBase: (n=61*)


Main message of TV AdYou have a chance to win money/ prizes 17%Large prizes/ larger jackpots 15%Nothing/ just encouraging people to play 11%Ways to spend your winnings 8%You have to play to win 3%Lottery money helps the state/ keeps taxes low 2%Can play sports through the lottery/ big gameevent 2%

Fun to play/ fun to win 2%Enjoy the good l ife/ winning can change yourlife 1%

Lottery money/ proceeds go to education 1%Other 26%(DK/NS) 14%Base: Have seen ad (n=61*)

Page 7 of 157


51%51%

45%44%

42%40%

38%38%38%

37%36%

35%34%34%

33%33%33%

32%31%31%31%31%31%

30%30%30%

29%28%

27%27%27%

26%26%26%26%

25%25%25%

24%24%24%24%

23%22%22%22%22%22%

21%21%21%21%

20%20%20%20%

19%19%19%19%19%19%

18%17%17%17%17%

16%16%16%

15%15%

Mega Money Uninvited Guests (Jun '04)F5 EZmatch "Perfect 10" (Jun '06)

Generic Online "Grouper" (Mar '05)Firecracker Millionaire Raffle/Expedia (Jun '09)

Fantasy 5/EZ Match "Perfect Match" (Oct '07)Generic Online 'Reactions' (Jun '04)

Play FLA USA (Mar '02)Race for Cash "Lawnmower/Gym" (Aug '06)

Fl Millionaire's Scratch-Off (Apr '11)Multiply Your Cash (Aug '12)

Multiply Your Cash (Jul '12)Scratch-Offs "Indiana Jones" (Jun '08)

Lucky Lines (Nov '10)Lotto and Extra Contagious (Jul '11)

Lotto Xtra "Fish" (Nov '09)NET Universal Rules – Gym/Lounge (Jul '02)

Cruise for Cash (Oct '10)Florida Lotto "Juggler" (Apr '08)

Lucky for Life (Mar '12)Coming Your Way - Powerball (Feb '12)

Fl Millionaire's Club Scratch-Off (Mar '11)Summer Cash/Gas for life "Melting Lie Cream"

Mr. Monopoly (Aug '11)Fl Millionaire's Club Scratch-Off (Feb '11)

Mega Money (Jun '03)Shopping Network (HMR)

Florida Lotto "Parents, Store, Drool" (Aug '04)Lucky 7 Raffle (Jun '11)

Lucky 7 Raffle (May '11)Universal Rules – Gym (Aug '02)

Jingle Bells - Holiday Scratch-Off (Dec'11)Big Checks (Jan '03)

Multiply Your Cash (Nov '12)Lucky Lines (Jan '11)

Multiply Your Cash (Oct '12)Mega Money Launch (Mar '04)

Firecracker Millionaire Raffle (Jul '10)Heat Wave Powerball 10X (Jun '10)

Scratch-Off "Corvette Cash" (Apr '05)Cash Bonanza (Nov '02)

Millionaire Raffle (Dec '12)Florida Lotto 'Juggler' (May '08)

Lotto Xtra "Dog" (Nov '09)Holiday Online "Wrapped" (Nov '03)

Powerball (Feb '09)Universal Rules – Lounge (Jul '02)

Firecracker Millionaire Raffle (Jun '07)Cash & Cars

Come on Down Price is Right Scratch-OffMultiply Your Cash (Sep '12)

"Olympics"Gold Rush (Mar'15)

Generic Online "Florida Lottery Music" (Dec '05)Holiday Scratch-Off (Dec '02)

Lucky for Life "Grandma Hit/Dart/Reunion" 1 (Feb '06)Lotto "Xtra Re-Launch" (Mar '10)

Deck the Halls (Dec '12)Holiday Millionaire Raffle (Dec '06)

Deck the Halls Holiday Scratch-Off (Dec '10)Oh Scratch-Off Games (Dec '12)

Gold Rush (Feb'15)Fantasy 5 Universal Orlando/Fear Factor (Jul '05)

Lotto Plus "Announcer Guy" (Jun '08)Cash 3 and Play 4 One Off (Apr'15)

Holiday Scratch-Off "Decorated Houses" (Jan '04)Gold Rush (Jan'15)

Life Family Scratch-Offs (Aug '07)Jingle Bells Holiday Scratch-Off (Dec '10)Jingle Bells Holiday Scratch-Off (Dec '12)

Cash 3 – 1-Off Promotion (Oct '10)NFL Scratch-Offs (Oct '10)

Powerball (Mar '09)

Page 8 of 157

15%15%15%15%15%

14%14%14%14%

13%13%13%13%13%

12%12%

11%11%11%

10%10%10%10%10%10%10%10%

9%9%9%9%

8%8%8%8%8%8%

7%7%

6%6%

0%

Holiday Millionaire Raffle "Christmas Box" (Jan '09)Holiday Scratch-Off "Decorated Houses" (Jan '05)

College Football Promotion (Nov '12)Jingle Bells Holiday Scratch-Off (Jan '11)

$10,000,000 Florida Cash (Apr'15)Monopoly (Dec 2013) (Dec'13)

Mega Monopoly scratch-off (Sep '03)Deck the Halls Holiday Scratch-Off

Cash Family of Games (Aug '12)Margaritaville (May'14)

Holiday Millionaire Raffle "Christmas Box" (Dec '08)Security Powerball 10X (Jun '10)

Annuity Scratch-Off (Mar '10)Treasure Hunt Scratch-Off (March 2013) (Apr'13)

Scratch (Oct '08)Flamingo Fortune (Sep 2013) (Sep'13)

Treasure Hunt Scratch-Off (March 2013) (May'13)Flamingo Fortune (Aug 2013) (Aug'13)

Monopoly (October 2013) (Oct'13)Holiday Scratch-Offs (Jan'14)

Cash Family of Games (Sep '12)Florida Lotto TV (Apr'11)

$10,000,000 Florida Cash (Mar'15)Margaritaville (Apr'14)

Treasure Hunt Scratch-Off (March 2013) (Jun'13)Holiday Scratch-Offs (Mar'14)

Flamingo Fortune (July 2013) (Jul'13)Margaritaville (Jun'14)Margaritaville (Sep'14)

Holiday Scratch-Offs (Feb'14)EZ Match/Scratch (Oct '08)

NBA Magic Scratch-Off (Jun '11)NBA Heat Scratch-Off (May '11)

Green Hornet Scratch-Off (Jun '11)NBA Heat Scratch-Off (Jun '11)

Margaritaville (Jul'14)Margaritaville (Aug'14)

Green Hornet Scratch-Off (May '11)Monopoly (Nov 2013) (Nov'13)

NBA Scratch-Off (May'11)Million Dollar Monopoly Scratch-Off (Feb '07)

$10,000,000 Florida Cash (Feb'15)

Page 9 of 157

Florida Lottery Advertising - Prompted Recall - Cash 3 andPlay 4 One Off [sb703]Period: Apr'14 - May'15

NoteNote *Base size is small; interpret with cautionNoteNote **Base size is too small to report


Yes: 30 %

No: 70 %

Base: Watch Spanish TV (n=98*)

Yes: 0 %No: 0 %

Base: Past year Cash 3/Play 4 players who watch Spanish TV (n=13**)


Correct Incorrect Don't KnowBase: (n=29**)


Main message of TV AdBase: Have seen ad (n=29**)

Page 10 of 157

Florida Lottery Advertising - Prompted Recall - $10,000,000Florida Cash [sb377]Period: Apr'14 - May'15



Yes: 40 %

No: 60 %

Base: Watch Spanish TV (n=98*)

Yes: 0 %No: 0 %

Base: Past year Scratch-offs players who watch Spanish TV (n=33**)





Page 11 of 157


51%51%

45%44%

42%40%40%

38%38%38%

37%37%

36%36%

35%34%34%34%34%34%

33%33%33%33%

32%32%

31%31%31%31%31%

30%30%30%30%30%

29%29%29%29%

28%28%28%

27%27%27%27%27%

26%26%26%26%26%26%26%

25%25%25%25%25%25%25%

24%24%24%24%24%24%24%

23%23%23%

22%22%22%22%22%22%22%

21%21%21%21%21%21%21%

20%20%20%20%20%20%20%20%20%20%

19%



Fantasy 5/EZ Match "Perfect Match" (Oct '07)$10,000,000 Florida Cash (Apr'15)

Generic Online 'Reactions' (Jun '04)Race for Cash "Lawnmower/Gym" (Aug '06)

Play FLA USA (Mar '02)Fl Millionaire's Scratch-Off (Apr '11)

Multiply Your Cash (Aug '12)Flamingo (Mar'14)

Treasure Hunt (January 2013) (Apr'13)Multiply Your Cash (Jul '12)

Scratch-Offs "Indiana Jones" (Jun '08)Margaritaville (Jun'14)

Monopoly Ways to Win Ad (Dec'14)Gold Rush (Feb'15)

Lucky Lines (Nov '10)Lotto and Extra Contagious (Jul '11)

NET Universal Rules – Gym/Lounge (Jul '02)Lotto Xtra "Fish" (Nov '09)Cruise for Cash (Oct '10)

$10,000,000 Florida Cash (Mar'15)Florida Lotto "Juggler" (Apr '08)

Gold Rush (Jan'15)Lucky for Life (Mar '12)

Fl Millionaire's Club Scratch-Off (Mar '11)Mr. Monopoly (Aug '11)

Coming Your Way - Powerball (Feb '12)Summer Cash/Gas for life "Melting Lie Cream"

Mega Money (Jun '03)Guy Harvey (July 2013) (Jul'13)

Monopoly Ways to Win Ad (Nov'14)Fl Millionaire's Club Scratch-Off (Feb '11)

Shopping Network (HMR)Guy Harvey (Sep 2013) (Sep'13)

Flamingo Fortune (Sep 2013) (Sep'13)Margaritaville (Jul'14)

Florida Lotto "Parents, Store, Drool" (Aug '04)Lucky 7 Raffle (Jun '11)

Holiday Scratch-Offs - Fairies (Dec'14)Flamingo (Feb'14)

Universal Rules – Gym (Aug '02)Treasure Hunt (January 2013) (May'13)

Lucky 7 Raffle (May '11)Jingle Bells - Holiday Scratch-Off (Dec'11)

Margaritaville (Aug'14)Margaritaville (May'14)

Just Imagine (January 2013) (Apr'13)Gold Rush (Mar'15)

Multiply Your Cash (Nov '12)Multiply Your Cash (Oct '12)

Lucky Lines (Jan '11)Big Checks (Jan '03)

Mega Money Launch (Mar '04)Firecracker Millionaire Raffle (Jul '10)

Monopoly (Dec 2013) (Dec'13)Flamingo (Apr'14)

Cash 3 and Play 4 One Off (Apr'15)Heat Wave Powerball 10X (Jun '10)

Holiday Scratch-Offs - Fairies (Jan'15)Millionaire Raffle (Dec '12)

Florida Lotto 'Juggler' (May '08)Treasure Hunt (January 2013) (Jun'13)

Mega Millions (Feb'14)Holiday Scratch-Off Games (Feb'14)

Cash Bonanza (Nov '02)Scratch-Off "Corvette Cash" (Apr '05)

Mega Millions (Mar'14)Holiday Scratch-Offs - Fairies (Feb'15)

Lotto Xtra "Dog" (Nov '09)Powerball (Feb '09)Flamingo (May'14)

Firecracker Millionaire Raffle (Jun '07)Universal Rules – Lounge (Jul '02)

Cash & CarsHoliday Online "Wrapped" (Nov '03)

Flamingo Fortune (Aug 2013) (Aug'13)Margaritaville (Sep'14)

Gridiron Cash (October 2013) (Oct'13)Multiply Your Cash (Sep '12)

"Olympics"Just Imagine (January 2013) (Jun'13)Monopoly Millionaires’ Club National Brand Ad

(Oct'14)Come on Down Price is Right Scratch-OffJust Imagine (January 2013) (May'13)

Lucky Money (Jul'14)Flamingo Fortune (July 2013) (Jul'13)

Lucky Money (Aug'14)Lotto "Xtra Re-Launch" (Mar '10)


Just Imagine (January 2013) (Mar'13)Lucky for Life "Grandma Hit/Dart/Reunion" 1 (Feb '06)

Jackpot Family of Games (Jul'14)Deck the Halls (Dec '12) Page 12 of 157

19%19%19%19%19%19%19%19%

18%18%

17%17%17%17%17%

16%16%16%16%16%16%16%16%16%16%

15%15%15%15%15%15%15%15%

14%14%14%14%14%14%

13%13%13%13%

12%11%

10%10%

9%8%8%8%8%

7%6%6%

5%

Jackpot Family of Games (Jul'14)Deck the Halls (Dec '12)

Flamingo (Jun'14)Oh Scratch-Off Games (Dec '12)

Treasure Hunt (January 2013) (Mar'13)Fantasy 5 Universal Orlando/Fear Factor (Jul '05)

Holiday Millionaire Raffle (Dec '06)Deck the Halls Holiday Scratch-Off (Dec '10)

Margaritaville (Apr'14)Jackpot Family of Games (Sep'14)

Lotto Plus "Announcer Guy" (Jun '08)Holiday Scratch-Offs - Fairies (Nov'14)

Holiday Scratch-Off "Decorated Houses" (Jan '04)Life Family Scratch-Offs (Aug '07)Jackpot Family of Games (Aug'14)

Lucky Money (Sep'14)Monopoly Millionaires’ Club National Brand Ad(Dec'14)Monopoly (October 2013) (Oct'13)

Jingle Bells Holiday Scratch-Off (Dec '12)Holiday Scratch-Offs - Fairies (Mar'15)

Jingle Bells Holiday Scratch-Off (Dec '10)Flamingo (Jan'14)

Cash 3 – 1-Off Promotion (Oct '10)Gridiron Cash (Nov 2013) (Nov'13)

Mega Millions (Jan'14)Monopoly (Nov 2013) (Nov'13)

Jingle Bells Holiday Scratch-Off (Jan '11)NFL Scratch-Offs (Oct '10)

Holiday Millionaire Raffle "Christmas Box" (Jan '09)Powerball (Mar '09)

College Football Promotion (Nov '12)Holiday Scratch-Off "Decorated Houses" (Jan '05)

Treasure Hunt (January 2013) (Feb'13)Monopoly Ways to Win Ad (Oct'14)

Holiday Scratch-Off Games (Jan'14)Cash Family of Games (Aug '12)

Deck the Halls Holiday Scratch-OffHoliday Scratch-Offs (Mar'14)

Gridiron Cash (Dec 2013) (Dec'13)Mega Monopoly scratch-off (Sep '03)

Annuity Scratch-Off (Mar '10)Security Powerball 10X (Jun '10)

Holiday Millionaire Raffle "Christmas Box" (Dec '08)Guy Harvey (Aug 2013) (Aug'13)

Scratch (Oct '08)Monopoly Millionaires’ Club National Brand Ad(Nov'14)Cash Family of Games (Sep '12)

Florida Lotto TV (Apr'11)EZ Match/Scratch (Oct '08)

NBA Heat Scratch-Off (May '11)NBA Heat Scratch-Off (Jun '11)

NBA Magic Scratch-Off (Jun '11)Green Hornet Scratch-Off (Jun '11)

Green Hornet Scratch-Off (May '11)Million Dollar Monopoly Scratch-Off (Feb '07)

NBA Scratch-Off (May'11)Just Imagine (January 2013) (Feb'13)

Page 13 of 157

Florida Lottery Advertising - Prompted Recall - Cash 3 andPlay 4 One Off [sb706]Period: Apr'14 - May'15



Yes: 31 %

No: 69 %

Base: Listen to Spanish Radio (n=81*)

Yes: 0 %No: 0 %

Base: Past year Cash 3/Play 4 players who listen to Spanish Radio (n=7**)





Page 14 of 157

Florida Lottery Advertising - Prompted Recall - $10,000,000Florida Cash [sb380]Period: Apr'14 - May'15



Yes: 30 %

No: 70 %

Base: Listen to Spanish Radio (n=81*)

Yes: 0 %No: 0 %

Base: Past year Scratch-offs players who listen to Spanish Radio (n=25**)





Page 15 of 157


51%51%

45%44%

42%42%

40%38%38%38%

37%36%36%

35%34%34%

33%33%33%

32%32%32%

31%31%31%31%31%

30%30%30%

29%29%

28%27%27%27%

26%26%26%26%

25%25%25%

24%24%24%24%

23%22%22%22%22%22%22%

21%21%21%21%21%

20%20%20%20%

19%19%19%19%19%19%19%

18%18%18%18%

17%17%17%



Fantasy 5/EZ Match "Perfect Match" (Oct '07)Gold Rush (Feb'15)

Generic Online 'Reactions' (Jun '04)Play FLA USA (Mar '02)

Race for Cash "Lawnmower/Gym" (Aug '06)Fl Millionaire's Scratch-Off (Apr '11)

Multiply Your Cash (Aug '12)Holiday Scratch-Offs (Dec'14)

Multiply Your Cash (Jul '12)Scratch-Offs "Indiana Jones" (Jun '08)

Lotto and Extra Contagious (Jul '11)Lucky Lines (Nov '10)

NET Universal Rules – Gym/Lounge (Jul '02)Lotto Xtra "Fish" (Nov '09)Cruise for Cash (Oct '10)

Holiday Scratch-Offs (Feb'15)Gold Rush (Jan'15)

Florida Lotto "Juggler" (Apr '08)Summer Cash/Gas for life "Melting Lie Cream"

Fl Millionaire's Club Scratch-Off (Mar '11)Mr. Monopoly (Aug '11)Lucky for Life (Mar '12)

Coming Your Way - Powerball (Feb '12)Fl Millionaire's Club Scratch-Off (Feb '11)

Shopping Network (HMR)Mega Money (Jun '03)

Florida Lotto "Parents, Store, Drool" (Aug '04)Gold Rush (Mar'15)

Lucky 7 Raffle (Jun '11)Jingle Bells - Holiday Scratch-Off (Dec'11)

Universal Rules – Gym (Aug '02)Lucky 7 Raffle (May '11)

Big Checks (Jan '03)Lucky Lines (Jan '11)

Multiply Your Cash (Nov '12)Multiply Your Cash (Oct '12)

Heat Wave Powerball 10X (Jun '10)Mega Money Launch (Mar '04)

Firecracker Millionaire Raffle (Jul '10)Millionaire Raffle (Dec '12)

Scratch-Off "Corvette Cash" (Apr '05)Cash Bonanza (Nov '02)

Florida Lotto 'Juggler' (May '08)Lotto Xtra "Dog" (Nov '09)

Powerball (Feb '09)Firecracker Millionaire Raffle (Jun '07)

Cash & CarsHoliday Online "Wrapped" (Nov '03)

Universal Rules – Lounge (Jul '02)Loteria (Dec 2013) (Dec'13)

Come on Down Price is Right Scratch-Off$10,000,000 Florida Cash (Apr'15)

Multiply Your Cash (Sep '12)"Olympics"

Flamingo Fortune (Aug 2013) (Aug'13)Lucky for Life "Grandma Hit/Dart/Reunion" 1 (Feb '06)


Lotto "Xtra Re-Launch" (Mar '10)Deck the Halls (Dec '12)

Cash 3 and Play 4 One Off (Apr'15)Oh Scratch-Off Games (Dec '12)

Fantasy 5 Universal Orlando/Fear Factor (Jul '05)Deck the Halls Holiday Scratch-Off (Dec '10)

Holiday Scratch-Offs (Jan'15)Holiday Millionaire Raffle (Dec '06)

Treasure Hunt Scratch-Off (March 2013) (May'13)Lucky Money (Jul'14)

Lotto Plus "Announcer Guy" (Jun '08)Lucky Money (Sep'14)

Treasure Hunt Scratch-Off (March 2013) (Apr'13)Margaritaville (Jun'14)

Holiday Scratch-Off "Decorated Houses" (Jan '04)Life Family Scratch-Offs (Aug '07) Page 16 of 157

17%16%16%16%16%

15%15%15%15%15%15%15%15%15%

14%14%14%14%14%

13%13%13%13%13%13%13%13%13%

12%12%12%

11%11%

10%10%10%

9%8%8%8%8%

7%6%6%

0%

Life Family Scratch-Offs (Aug '07)Cash 3 – 1-Off Promotion (Oct '10)

Flamingo Fortune (Sep 2013) (Sep'13)Jingle Bells Holiday Scratch-Off (Dec '10)Jingle Bells Holiday Scratch-Off (Dec '12)

College Football Promotion (Nov '12)NFL Scratch-Offs (Oct '10)

Holiday Scratch-Off "Decorated Houses" (Jan '05)Holiday Millionaire Raffle "Christmas Box" (Jan '09)

Powerball (Mar '09)Jackpot Family of Games (Jul'14)

Jingle Bells Holiday Scratch-Off (Jan '11)Holiday Scratch-Offs (Mar'15)

Margaritaville (Sep'14)Lucky Money (Aug'14)

Deck the Halls Holiday Scratch-OffMega Monopoly scratch-off (Sep '03)

Cash Family of Games (Aug '12)Margaritaville (May'14)Margaritaville (Apr'14)

Holiday Scratch-Offs (Nov'14)Holiday Millionaire Raffle "Christmas Box" (Dec '08)

Annuity Scratch-Off (Mar '10)Jackpot Family of Games (Aug'14)

Security Powerball 10X (Jun '10)Flamingo Fortune (July 2013) (Jul'13)

Treasure Hunt Scratch-Off (March 2013) (Jun'13)Loteria (October 2013) (Oct'13)

Jackpot Family of Games (Sep'14)Loteria (Nov 2013) (Nov'13)

Scratch (Oct '08)$10,000,000 Florida Cash (Mar'15)

Margaritaville (Jul'14)Cash Family of Games (Sep '12)

Margaritaville (Aug'14)Florida Lotto TV (Apr'11)

EZ Match/Scratch (Oct '08)NBA Heat Scratch-Off (May '11)NBA Heat Scratch-Off (Jun '11)

NBA Magic Scratch-Off (Jun '11)Green Hornet Scratch-Off (Jun '11)

Green Hornet Scratch-Off (May '11)Million Dollar Monopoly Scratch-Off (Feb '07)

NBA Scratch-Off (May'11)$10,000,000 Florida Cash (Feb'15)

Page 17 of 157

Awareness of Lottery Games - Total MentionsPeriod: Apr'14 - May'15

Apr'14

(n=493)

May'14

(n=509)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Awareness of Any Game 71% 72% 68% 74%▲ 76% 64%▼ 73%▲ 78%▲ 73% 68% 68% 72% 67% 69%

Florida Lotto 48% 49% 48% 50% 52% 40%▼ 49%▲ 45% 48% 45% 45% 49% 43%▼ 46%

Cash 3 23% 26% 24% 23% 28% 18%▼ 27%▲ 29% 20%▼ 19% 21% 21% 19% 18%

Fantasy 5 28% 27% 26% 27% 32% 25%▼ 28% 30% 28% 28% 22%▼ 26% 28% 23%

Mega Money 15% 13% 13% 12% 11% 8% 7% 11%▲ 9% 9% 5% 5% 8% 5%▼

Lucky Money - - - 5% 5% 5% 5% 4% 3% 5% 4% 5% 7% 4%▼

Play 4 20% 20% 21% 20% 23% 15%▼ 21%▲ 23% 16%▼ 16% 16% 17% 19% 15%

Scratch-Off Games 19% 19% 18% 20% 19% 17% 20% 17% 12% 24%▲ 20% 18% 17% 16%

Millionaire Raffle 2% 1% 1% 1% 1% 0% 1% 1% 0% 1% 0%▼ 1%▲ 1% 0%▼

Powerball 37% 41% 36% 39% 43% 40% 37% 39% 39% 36% 41% 40% 35% 35%

Power Play 0% 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0%

Xtra 0% 1% 1% 1% 0% 2%▲ 1% 0% 0% 1% 1% 1% 1% 1%

Lucky Lines 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Mega Millions 23% 25% 21% 22% 23% 18%▼ 21% 28%▲ 24% 24% 18%▼ 21% 23% 19%

Megaplier 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

EZMatch 1% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

Monopoly Millionaires’ Club - - - - - - 0% 1% 0%▼ 0% 0% 0% 0% 0%

Monopoly - - - 5% 2%▼ 4%▲ 3% 10%▲ 7% 4%▼ 4% 3% 3% 3%

None/Don't Know 30% 30% 32% 26%▼ 25% 37%▲ 29%▼ 24% 28% 33% 32% 28% 34%▲ 31%

A1) Please use the text boxes below to write down which Florida Lottery games in Florida, if any, you are aware of. (Please be as specific as

Awareness of AnyGameFlorida LottoCash 3Fantasy 5Mega MoneyLucky MoneyPlay 4Scratch-Off GamesMillionaire RafflePowerballPower PlayXtraLucky LinesMega MillionsMegaplierEZMatchMonopolyMillionaires’ Club

1/2

0%

25%

50%

75%

100%

Page 18 of 157

possible)

NoteNote Among general populationNoteNote **Base size is too small to report▲ = significantly increased from previous month▼ = signficantly decreased from previous month

Page 19 of 157

Awareness of Specific Scratch-off GamesPeriod: Apr'14 - May'15

A3) Which specific Scratch-off games, if any, are you aware of?A3) Which specific Scratch-off games, if any, are you aware of?

NoteNote Among general population who are aware of Scratch-offs

20%

11%

9%

10%

5%

12%

7%

19%

5%

9%

10%

13%

24%

13%

22%

21%

21%

45%

14%

23%

5%

8%

14%

6%

19%

27%

25%

27%

May'15 (n=448)

Gold Rush Tripler

$3,000,000 FlamingoFortune

100X The Cash

Crossword Cash

50X The Cash

Super Millions

Bingo Star

$2,000,000 Jackpot

$500,000 Jackpot

Match & Win

$250,000 Cash Frenzy

Loteria

Big Money Crossword

Monopoly Park Place Payout

$20 $600 Million Gold Rush

$10,000,000 Florida Cash

$500,000 Gold Rush

$2,000,000 Gold Rush

$50,000 Gold Rush

Monopoly Millionaire

Money Bags

$20 Monopoly Millionaire

Wild Doubler

Double Match

Big Money

Cascading Cash

$10,000 Gold Rush

$2 Monopoly

Other

Gold Rush Family

None/Don't Know

Page 20 of 157

of 157

Claimed Recall of Florida Lottery Benefits Advertising - % YesPeriod: Apr'14 - May'15

Apr'14

(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Total 11% 13% 12% 8%▼ 13%▲ 9%▼ 15%▲ 11%▼ 14% 12% 15% 10%▼ 18%▲ 11%▼

C4) Have you seen or heard any Florida Lottery advertising that primarily discusses the benefits of the Lottery rather than specific games?


Total

0%

25%

50%

75%

100%

Page 22 of 157

Location of Florida Lottery Benefits AdvertisingPeriod: Apr'14 - May'15

C5a) Where did you see that ad?

NoteNote Among general population who have seen or heard Florida Lottery Benefits AdvertisingNoteNote *Base size is small; interpret with caution

56%

14%

24%

19%

31%

8%

61%

33%

29%

25%

41%

21%

1%

51%

17%

13%

19%

28%

13%

8%

May'15 (n=56)*Apr'15 (n=85)*Mar'15 (n=62)*

Televis ion*

Radio*

Billboard*

Lottery s igns at retailstores*

Internet*

Newspapers*

Don't remember*

Page 23 of 157

Recall of Content from Benefits TV Ads - % Recalling“Education” MessagePeriod: Apr'14 - May'15

Apr'14

(n=55)

May'14

(n=65)

Jun'14

(n=63)

Jul'14

(n=39)

Aug'14

(n=71)

Sep'14

(n=41)

Oct'14

(n=76)

Nov'14

(n=54)

Dec'14

(n=56)

Jan'15

(n=63)

Feb'15

(n=56)

Mar'15

(n=62)

Apr'15

(n=85)

May'15

(n=56)

Money goes to education 50%* 52%* 53%* ** 65%* ** 58%* 39%*▼ 28%* 58%*▲ 59%* 32%*▼ 41%* 43%*

C5) What do you specifically recall about that ad?

NoteNote Among general populationNoteNote *Base size is small; interpret with cautionNoteNote **Base size is too small to report▲ = significantly increased from previous month▼ = signficantly decreased from previous month

Money goes toeducation

0%

25%

50%

75%

100%

Page 24 of 157

Florida Lottery Education Funding Role - % Recalling"Education" MessagePeriod: Apr'14 - May'15

Apr'14 May'14 Jun'14 Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 Jan'15 Feb'15 Mar'15 Apr'15 May'15

Total 66% 66% 64% 66% 67% 68% 58%▼ 62% 56% 66%▲ 69% 65% 62% 61%

Aware of Benefits ads 75%* 65%* 66%* ** 76%* ** 59%* 63%* 35%*▼ 66%*▲ 70%* 53%* 45%* 60%*

Not aware of Benefits ads 65% 67% 66% 67% 65% 71% 58%▼ 63% 62% 63% 70% 65% 67% 62%

C4) Have you seen or heard any Florida Lottery advertising that primarily discusses the benefits of the Lottery rather than specific games?K1) As far as you know, how does the state currently use revenue from the Florida Lottery?

NoteNote Among general populationNoteNote Base sizes varyNoteNote *Base size is small; interpret with cautionNoteNote **Base size is too small to report▲ = significantly increased from previous month▼ = signficantly decreased from previous month

TotalAware of BenefitsadsNot aware ofBenefits ads

0%

25%

50%

75%

100%

Page 25 of 157

Importance of Good Corporate CitizenshipPeriod: Apr'14 - May'15

D257) On a scale of 1 to 7, where 1 is "Not at all important" and 7 is "very important", how important is it for you to purchase products fromcompanies that you consider to be good corporate citizens or socially responsible?


Top 3 BoxMay'15 - 80%

Low 3 BoxMay'15 - 8%

29%

25%

25%

15%

2%

2%

3%

31%

29%

22%

11%

2%

1%

3%

32%

26%

22%

12%

4%

1%

3%

May'15 (n=525)Apr'15 (n=485)Mar'15 (n=624)

7 - Very Important

6

5

4

3

2

1 - Not at all important

Page 26 of 157

Companies Considered to be Good Corporate CitizensPeriod: Apr'14 - May'15

D258) What companies come to mind when you think of companies who are good corporate citizens?


11%

4%

5%

4%

4%

2%

3%

5%

4%

30%

21%

23%

9%

6%

4%

4%

2%

2%

2%

4%

3%

32%

21%

26%

9%

3%

5%

2%

4%

4%

2%

3%

4%

29%

20%

28%

May'15 (n=525)Apr'15 (n=485)Mar'15 (n=624)

Publix

Walmart

Target

Florida Lottery

McDonald's

Coca Cola

Chick-fil-A

Microsoft

Apple

Other

None

Don't Know

Page 27 of 157

The Florida LotteryPeriod: Apr'14 - May'15

Apr'14

(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Positive 55% 53% 51% 57%▲ 60% 51%▼ 57% 53% 61%▲ 55% 54% 62%▲ 59% 58%

Negative 6% 5% 7% 4% 6% 5% 6% 6% 5% 6% 7% 3%▼ 5% 7%

No Difference 39% 42% 42% 38% 34% 44%▲ 37%▼ 41% 34%▼ 40% 38% 34% 36% 35%

K2) [The Florida Lottery] - The 1987 Florida Legislature enacted The Florida Public Education Lottery Act requiring that net proceeds fromlottery games go ...


PositiveNegativeNo Difference

0%

25%

50%

75%

100%

Page 28 of 157

Spending money on Florida Lottery gamesPeriod: Apr'14 - May'15

Apr'14

(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Positive 40% 37% 37% 42% 45% 38%▼ 43% 39% 37% 40% 34% 44%▲ 42% 39%

Negative 9% 8% 10% 8% 9% 8% 9% 9% 12% 7%▼ 11% 7%▼ 9% 11%

No Difference 51% 55% 53% 50% 47% 54%▲ 48% 52% 50% 53% 55% 49% 49% 50%

K2) [Spending money on Florida Lottery games] - The 1987 Florida Legislature enacted The Florida Public Education Lottery Act requiring thatnet proceeds from lottery games go ...


PositiveNegativeNo Difference

0%

25%

50%

75%

100%

Page 29 of 157

Bright Futures Scholarships Funding Awareness - % YesPeriod: Apr'14 - May'15

Apr'14

(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Yes 46% 43% 44% 51%▲ 44%▼ 47% 42% 43% 40% 43% 40% 39% 42% 38%

K10) Are you aware that the 'Bright Futures Scholarships' are funded by the Florida Lottery?


Yes

0%

25%

50%

75%

100%

Page 30 of 157

- Overall Indicator

Period: Apr'14 - May'15

Base: Past month participation Apr'14

(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Largest Lotto jackpot $39M $47M $12M $10M $20M $31M $40M $48M $8M $9M $18M $19M $15M $12M

Largest Powerball jackpot $150M $173M $257M $122M $90M $225M $142M $203M $120M $289M $500M $137M $80M $171M

D2) In the past 12 months have you spent money on the following games? Please select all that you have played in the past 12 months.D3) In the past month have you spent money on the following games? Please select all that you have played in the past month.A1) Please use the text boxes below to write down which Florida Lottery games in Florida, if any, you are aware of. (Please be as specific aspossible)D4a) Past month - Overall - About how much money have you spent in total during the ...?


68% 70% 66%72% 74%

61%

71% 74% 70% 67% 66%70%

65% 67%65%71%

61%64%

67%

59% 62%69%

65% 66%59%

67% 67%64%

51%

60%

51% 49%55%

42%

53% 54%50%

55%51%

58% 57%51%

11% 10% 9%5% 7%

12% 13% 11%8% 7% 8%

11% 12%15%

Net unaided gameawarenessPast yearparticipationPast monthparticipationCore ParticipationPlayer retention (%of PY who playedPM)Past 4 WeeksSales

0%

25%

50%

75%

100%

$0M

$100M

$200M

$300M

$400M

$500M

Page 31 of 157

- Overall IndicatorPeriod: Apr'14 - May'15


(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Past month average reported

spending

$16.2 $14 $14 $15.1 $17.2 $13.5 $13.8 $11.9 $16 $17 $12.4 $16.4 $22.7 $22.4



D2) In the past 12 months have you spent money on the following games? Please select all that you have played in the past 12 months.D3) In the past month have you spent money on the following games? Please select all that you have played in the past month.A1) Please use the text boxes below to write down which Florida Lottery games in Florida, if any, you are aware of. (Please be as specific aspossible)D4a) Past month - Florida Lotto - About how much money have you spent in total during the past month and past year on...?

NoteNote Among general populationNoteNote *Base size is small; interpret with caution▲ = significantly increased from previous month▼ = signficantly decreased from previous month

48% 49% 48% 50%52%

40%

49%45% 48% 45% 45%

49%43%

46%

38%43%

38% 37%41%

34%38% 37%

33%37%

34%37% 38% 35%

28%32%

28% 25%29%

22%29%

25%22%

26%21%

28%32%

24%

13% 13%18%

10%13%

10%13% 14%

19% 17% 16%9% 11%

18%


0%

25%

50%

75%

100%

$0M

$5M

$10M

$15M

$20M

$25M

Page 32 of 157

- Overall IndicatorPeriod: Apr'14 - May'15


(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)


spending

$20.6 $19.4 $22.2 $22 $20.7 $16.8 $21.1 $22.7 $31.1 $20 $28.2 $21.9 $27.7 $18.7



D2) In the past 12 months have you spent money on the following games? Please select all that you have played in the past 12 months.D3) In the past month have you spent money on the following games? Please select all that you have played in the past month.A1) Please use the text boxes below to write down which Florida Lottery games in Florida, if any, you are aware of. (Please be as specific aspossible)D4a) Past month - Scratch-offs - About how much money have you spent in total during the past month and past year on...?


19% 19% 18% 20% 19% 17%20%

17%12%

24%20% 18% 17% 16%

36%41%

32% 34%38%

30% 32%

40%

28%

38%

30%

38%32% 31%

23%28%

24% 22%26%

20%25% 26%

20%

28%23%

28%23% 22%

14% 13%7% 8%

16%10% 9%

27%

10%13%

10% 12%18%

13%


0%

25%

50%

75%

100%

$0M

$100M

$200M

$300M

$400M

Page 33 of 157

- Overall Indicator

Period: Apr'14 - May'15


(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)


spending

$16.7 $13.7 $13.7 $15.6 $15.6 $15.4 $12.3 $14.8 $27.6 $17.7 $11.9 $15.2 $21.3 $13.2



D2) In the past 12 months have you spent money on the following games? Please select all that you have played in the past 12 months.D3) In the past month have you spent money on the following games? Please select all that you have played in the past month.A1) Please use the text boxes below to write down which Florida Lottery games in Florida, if any, you are aware of. (Please be as specific aspossible)D4a) Past month - Powerball - About how much money have you spent in total during the past month and past year on...?


37%41%

36%39%

43% 40%37% 39% 39% 36%

41% 40%35% 35%

38% 38%35%

38% 39% 37% 36%40%

37%33% 36%

42% 43%

35%

21% 23% 21% 21% 22% 21% 23%24%

18%22% 24%

30%26%

20%14%

7% 9%15%

9%14% 11%

15%19%

15%10%

7%10%

13%


0%

25%

50%

75%

100%

$0M

$20M

$40M

$60M

Page 34 of 157

Past Year Florida Participation - TotalPeriod: Apr'14 - May'15

Apr'14

(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Any Game 65% 71%▲ 61%▼ 64% 67% 59%▼ 62% 69%▲ 65% 66% 59%▼ 67%▲ 67% 64%

Florida Lotto 38% 43% 38% 37% 41% 34%▼ 38% 37% 33% 37% 34% 37% 38% 35%

Xtra 4% 5% 6% 4% 6% 6% 6% 4% 2% 6%▲ 4% 5% 6% 3%▼

Cash3 10% 10% 10% 9% 8% 8% 13%▲ 9%▼ 15%▲ 9%▼ 10% 9% 10% 6%▼

Fantasy 5 20% 21% 15%▼ 18% 17% 14% 22%▲ 19% 16% 20% 18% 17% 22% 14%▼

EZMatch 4% 3% 4% 3% 3% 3% 5% 7% 2%▼ 5%▲ 3% 5% 8%▲ 2%▼

Mega Money 13% 11% 12% - - - - - - - - - - -

Lucky Money - - - 7% 9% 7% 7% 7% 6% 9% 5%▼ 7% 13%▲ 7%▼

Play 4 7% 7% 5% 9%▲ 6%▼ 5% 10%▲ 8% 7% 6% 6% 7% 10% 7%

Scratch-offs 36% 41% 32%▼ 34% 38% 30%▼ 32% 40%▲ 28%▼ 38%▲ 30%▼ 38%▲ 32%▼ 31%

Powerball 38% 38% 35% 38% 39% 37% 36% 40% 37% 33% 36% 42%▲ 43% 35%▼

Powerplay 4% 7%▲ 7% 9% 6% 8% 7% 9% 4%▼ 8%▲ 7% 8% 9% 7%

Lucky Lines 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Raffle 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Mega Millions 21% 25% 19%▼ 20% 22% 19% 18% 20% 22% 24% 18%▼ 25%▲ 25% 20%

Megaplier 3% 3% 4% 4% 2%▼ 3% 3% 2% 1% 3% 2% 4%▲ 4% 2%

Monopoly Millionaires’ Club - - - - - - 2% 5%▲ 10%▲ 5%▼ 4% 4% 5% 3%

D2) In the past 12 months have you spent money on the following games? Please select all that you have played in the past 12 months.

NoteNote Among general populationNoteNote **Base size is too small to report▲ = significantly increased from previous month

Any GameFlorida LottoXtraCash3Fantasy 5EZMatchMega MoneyPlay 4Scratch-offsPowerballPowerplayLucky LinesRaffleMega MillionsMegaplierLucky MoneyMonopolyMillionaires’ Club

1/2

0%

25%

50%

75%

100%

Page 35 of 157

▼ = signficantly decreased from previous month

Page 36 of 157

Past Month Florida Participation - TotalPeriod: Apr'14 - May'15

Apr'14

(n=493)

May'14

(n=510)

Jun'14

(n=516)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=515)

Feb'15

(n=372)

Mar'15

(n=624)

Apr'15

(n=485)

May'15

(n=525)

Any Game 51% 60%▲ 51%▼ 49% 55%▲ 42%▼ 53%▲ 54% 50% 55% 51% 58%▲ 57% 51%

Florida Lotto 28% 32% 28% 25% 29% 22%▼ 29%▲ 25% 22% 26% 21% 28%▲ 32% 24%▼

Xtra 2% 2% 5%▲ 2%▼ 3% 4% 3% 2% 2% 4%▲ 4% 3% 4% 2%▼

Cash 3 7% 5% 5% 4% 5% 4% 8%▲ 4%▼ 8%▲ 6% 6% 6% 6% 4%

Fantasy 5 14% 15% 11% 11% 9% 9% 16%▲ 13% 10% 14% 14% 12% 18%▲ 10%▼

EZMatch 2% 2% 3% 1%▼ 2% 3% 3% 3% 2% 3% 4% 3% 4% 1%▼

Mega Money 8% 7% 6% - - - - - - - - - - -

Play 4 4% 4% 3% 4% 4% 3% 7%▲ 5% 4% 4% 3% 5% 5% 5%

Scratch-offs 23% 28% 24% 22% 26% 20%▼ 25% 26% 20%▼ 28%▲ 23% 28% 23% 22%

Powerball 21% 23% 21% 21% 22% 21% 23% 24% 18%▼ 22% 24% 30%▲ 26% 20%▼

Powerplay 2% 4% 5% 4% 3% 5% 5% 4% 1%▼ 4%▲ 4% 4% 6% 4%

Lucky Lines 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Raffle 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Mega Millions 14% 15% 12% 11% 13% 11% 12% 11% 9% 15%▲ 11% 16%▲ 17% 12%▼

Megaplier 1% 1% 3%▲ 4% 1%▼ 4%▲ 2% 2% 1% 2% 1% 2% 3% 1%

Lucky Money - - - 7% 7% 10% 8% 8% 5% 8% 4%▼ 5% 9%▲ 5%▼

Monopoly Millionaires’ Club - - - - - - 2% 5%▲ 14%▲ 2%▼ 0%▼ 0% 0% 0%

D3) In the past month have you spent money on the following games? Please select all that you have played in the past month.

NoteNote Among general populationNoteNote **Base size is too small to report▲ = significantly increased from previous month

Any GameFlorida LottoXtraCash 3Fantasy 5EZMatchMega MoneyPlay 4Scratch-offsPowerballPowerplayLucky LinesRaffleMega MillionsMegaplierLucky MoneyMonopolyMillionaires’ Club

1/2

0%

25%

50%

75%

100%

Page 37 of 157

▼ = signficantly decreased from previous month

Page 38 of 157

Past Year/Past Month Florida Participation - TotalPeriod: Apr'14 - May'15

D2) In the past 12 months have you spent money on the following games? Please select all that you have played in the past 12 months.D3) In the past month have you spent money on the following games? Please select all that you have played in the past month.


64%

35%

31%

35%

20%

14%

7%

7%

6%

7%

3%

2%

2%

3%

51%

24%

22%

20%

12%

10%

5%

5%

4%

4%

2%

1%

1%

Past Month (n=525)Past Year (n=525)

Any Game

Florida Lotto

Scratch-offs

Powerball

Mega Millions

Fantasy 5

Lucky Money

Play 4

Cash3

Powerplay

Xtra

EZMatch

Megaplier

Monopoly Millionaires’ Club

Lucky Lines

Raffle

Page 39 of 157

Past Month Florida Stated SpendPeriod: Apr'14 - May'15

Apr'14

(n=252)

May'14

(n=307)

Jun'14

(n=261)

Jul'14

(n=241)

Aug'14

(n=295)

Sep'14

(n=192)

Oct'14

(n=267)

Nov'14

(n=272)

Dec'14

(n=196)

Jan'15

(n=284)

Feb'15

(n=188)

Mar'15

(n=360)

Apr'15

(n=275)

May'15

(n=267)

Any Game $43.8 $34.9 $38.1 $47.8 $42.3 $37.3 $38 $34.5 $40.7 $46.4 $32.4 $40.2 $60.5 $39.7

Florida Lottery $16.2 $14 $14 $15.1 $17.2 $13.5* $13.8 $11.9 $16* $17 $12.4* $16.4 $22.7 $22.4

Xtra ** ** ** ** ** ** ** ** ** ** ** ** ** **

Cash 3 ** ** ** ** ** ** ** ** ** ** ** ** ** **

Fantasy 5 $24.4* $17.9* $18.9* $28.2* ** ** $15.4* $13.1* ** $19.6* $12.4* $17.4* $30.5* $12.7*

EZMatch ** ** ** ** ** ** ** ** ** ** ** ** ** **

Mega Money ** ** ** - - - - - - - - - - -

Lucky Money - - - ** ** ** ** ** ** ** ** ** ** **

Play 4 ** ** ** ** ** ** ** ** ** ** ** ** ** **

Scratch-Offs $20.6 $19.4 $22.2 $22 $20.7 $16.8* $21.1 $22.7 $31.1* $20 $28.2* $21.9 $27.7 $18.7

Powerball $16.7 $13.7 $13.7 $15.6 $15.6 $15.4* $12.3 $14.8 $27.6* $17.7 $11.9* $15.2 $21.3 $13.2

Powerplay ** ** ** ** ** ** ** ** ** ** ** ** ** **

Lucky Lines - - - - - - - - - - - - - -

Raffle (Millionaire, Firecracker,

Holiday, etc)

- - - - - - - - - - - - - -

Mega Millions $14.3* $13.9* $11.1* $15.2* $18.2* $12.8* $11.3* $12* ** $17.7* ** $18.5 $14.1* $26.3*

Megaplier ** ** ** ** ** ** ** ** ** ** ** ** ** **

Monopoly Millionaires’ Club - - - - - - ** ** ** ** - - - -

D4a) Past month - Florida Lotto - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Xtra - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Cash 3 - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Fantasy 5 - About how much money have you spent in total during the past month and past year on...?

Any GameFlorida LotteryXtraCash 3Fantasy 5EZMatchMega MoneyLucky MoneyPlay 4Scratch-OffsPowerballPowerplayLucky LinesRaffle (Millionaire,Firecracker,Holiday, etc)Mega MillionsMegaplier

1/2

$0

$20

$40

$60

Page 40 of 157

D4a) Past month - EZMatch - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Mega Money - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Play 4 - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Scratch-offs - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Powerball - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Powerplay - About how much money have you spent in total during the past month and past year on...? D4a) Past month - Lucky Lines - About how much money have you spent in total during the past month and past year on...?D4a) Past month - Raffle (Millionaire, Firecracker, Holiday, etc) - About how much money have you spent in total during the ...? D4a) Past month - Mega Millions - About how much money have you spent in total during the past month and past year on...?D4a) Past month - Megaplier - About how much money have you spent in total during the past month and past year on...?D4a) Past month - Lucky Money - About how much money have you spent in total during the past month and past year on...?D4a) Past month - Overall - About how much money have you spent in total during the ...? D4a) Past month - Monopoly Millionaires’ Club - About how much money have you spent in total during the past month and past year on...?


Page 41 of 157

Past Year Florida Stated SpendPeriod: Apr'14 - May'15

Apr'14

(n=319)

May'14

(n=364)

Jun'14

(n=315)

Jul'14

(n=318)

Aug'14

(n=363)

Sep'14

(n=270)

Oct'14

(n=313)

Nov'14

(n=350)

Dec'14

(n=252)

Jan'15

(n=340)

Feb'15

(n=221)

Mar'15

(n=421)

Apr'15

(n=326)

May'15

(n=337)

Any Game $321.1 $284.3 $299.5 $277 $309.2 $253.8 $299.2 $260 $259.9 $361.8 $231.7 $269.3 $405 $325.1

Florida Lotto $135.6 $91 $119.4 $90.4 $102 $92.9 $95.9 $84.3 $117.4 $128.2 $81.9 $116.3 $133.9 $106.6

Xtra ** ** ** ** ** ** ** ** ** ** ** ** ** **

Cash3 $68.7* $58.7* ** ** ** ** $71.7* ** $118.5* ** ** $55.7* ** **

Fantasy 5 $166.3* $133.1 $125.7* $96.1* $131.8* $98* $112.8 $90.4* $107.7* $136.6 $97* $97.4 $179.8 $77.5*

EZMatch ** ** ** ** ** ** ** ** ** ** ** ** ** **

Mega Money $74.6* $71.1* $68.1* - - - - - - - - - - -

Lucky Money - - - ** ** ** ** ** ** ** ** ** $178* **

Play 4 ** ** ** ** ** ** ** ** ** ** ** ** ** **

Scratch-offs $121.1 $131.2 $129.8 $118.1 $127.8 $100 $131.1 $130.9 $124.1 $115.1 $139.5 $100.2 $128.3 $99.9

Powerball $97 $90.6 $91.5 $83.4 $87.4 $78.2 $83.3 $100.8 $74.5 $96.3 $55.5 $74.2 $109 $81.5

Powerplay ** ** ** ** ** ** ** ** ** ** ** $48.8* ** **

Lucky Lines - - - - - - - - - - - - - -

Raffle - - - - - - - - - - - - - -

Mega Millions $68.3 $79.9 $60.9* $68.7 $67.3 $91.7* $66* $69.8* $42.6* $102.9 $61.1* $85.6 $103.2 $92.4

Megaplier ** ** ** ** ** ** ** ** ** ** ** ** ** **

Monopoly Millionaires’ Club - - - - - - ** ** ** ** ** ** ** **

D4b) Past year - Florida Lotto - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Xtra - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Cash3 - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Fantasy 5 - About how much money have you spent in total during the past month and past year on...? D4b) Past year - EZMatch - About how much money have you spent in total during the past month and past year on...?

Any GameFlorida LottoXtraCash3Fantasy 5EZMatchMega MoneyLucky MoneyPlay 4Scratch-offsPowerballPowerplayLucky LinesRaffleMega MillionsMegaplierMonopolyMillionaires’ Club

1/2

$0

$100

$200

$300

$400

Page 42 of 157

D4b) Past year - Mega Money - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Play 4 - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Scratch-offs - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Powerball - About how much money have you spent in total during the past month and past year on...?D4b) Past year - Powerplay - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Lucky Lines - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Raffle (Millionaire, Firecracker, Holiday, etc) - About how much money have you spent in total during the past month and pastyear on...?D4b) Past year - Mega Millions - About how much money have you spent in total during the past month and past year on...?D4b) Past year - Megaplier - About how much money have you spent in total during the past month and past year on...?D4b) Past year - Lucky Money - About how much money have you spent in total during the past month and past year on...?D4b) Past year - Overall - About how much money have you spent in total during the past month and past year on...? D4b) Past year - Monopoly Millionaires’ Club - About how much money have you spent in total during the past month and past year on...?


Page 43 of 157

Reasons For Not Playing Florida Lottery GamesPeriod: Apr'14 - May'15

D10) You have indicated that you do not play the Lottery. Below are some reasons other people like yourself have given for why they don'tplay the lottery. Please check off the reasons why you don't play.

NoteNote Among general population who didn't play lottery games

53%

60%

33%

28%

24%

15%

15%

8%

3%

8%

3%

2%

2%

45%

48%

26%

25%

24%

12%

8%

12%

1%

5%

2%

1%

2%

4%

51%

52%

26%

26%

20%

20%

11%

8%

2%

7%

3%

1%

3%

May'15 (n=188)Apr'15 (n=159)Mar'15 (n=203)

It's a waste of moneyThe odds of winning are too

poorI don't have the extra money

available

I am not lucky, I never win

Lottery games are just notinteresting enough for meI consider myself morally

opposed to gamblingI am not sure where the

money goesI don't know what the

jackpot amount isThe prizes offered are not

appealing to meI don't know how to play/it's

too complicatedJackpots do not appeal to

meThere are no lottery

retailers near meI am afraid to ask the

retailer/clerkThe retailer/clerk never

asks

Page 44 of 157

Overall Opinion of the Florida LotteryPeriod: Apr'14 - May'15

C2) How would you describe your overall opinion of the Florida Lottery as an agency on a scale from 1 to 7, where "1" means your opinion is"Very Negative" and "7" means your opinion is "Very Positive"? You may choose any number in between 1 and 7 to describe your opinion.


14% 13% 20% 17% 14% 15% 13% 17% 13% 16% 18% 15% 15% 18%

24% 25%26% 28%

24% 28% 29% 25% 27% 26% 31%26% 25% 30%

62% 62% 54% 56% 62% 57% 58% 58% 60% 58% 51% 58% 60% 52%$39 $47

$12 $10 $20$31 $40 $48

$8 $9 $18 $19 $15 $12

$150$173

$257

$122$90

$225

$142

$203

$120

$289

$500

$137

$80

$171

Negative (rated1,2,3)Neutral (rated 4,DK)Positive (rated5,6,7)Largest LottoJackpotLargest PowerballJackpot

Apr'14(n=493)

May'14(n=510)

Jun'14(n=516)

Jul'14(n=496)

Aug'14(n=538)

Sep'14(n=455)

Oct'14(n=502)

Nov'14(n=506)

Dec'14(n=389)

Jan'15(n=515)

Feb'15(n=372)

Mar'15(n=624)

Apr'15(n=485)

May'15(n=525)

$0

$100

$200

$300

$400

$500

$600

Page 45 of 157

Overall Opinion of Florida Lottery - % Positive Opinion Rating(5, 6, 7)Period: Apr'14 - May'15

Apr'14 May'14 Jun'14 Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 Jan'15 Feb'15 Mar'15 Apr'15 May'15

Total 62% 62% 54%▼ 56% 62%▲ 57% 58% 58% 60% 58% 51%▼ 58%▲ 60% 52%▼

Aware of Benefits ads 86%* 78%* 83%* ** 75%* ** 82%* 78%* 91%* 78%* 61%*▼ 79%*▲ 84%* 71%*

Not aware of Benefits ads 59% 60% 50%▼ 54% 60% 55% 54% 56% 55% 55% 49% 56%▲ 55% 49%

C4) Have you seen or heard any Florida Lottery advertising that primarily discusses the benefits of the Lottery rather than specific games?C2) How would you describe your overall opinion of the Florida Lottery as an agency on a scale from 1 to 7, where "1" means your opinion is"Very Negative" and "7" means your opinion is "Very Positive"? You may choose any number in between 1 and 7 to describe your opinion.

NoteNote Among general populationNoteNote Base sizes varyNoteNote *Base size is small; interpret with cautionNoteNote **Base size is too small to report▲ = significantly increased from previous month▼ = signficantly decreased from previous month

TotalAware of BenefitsadsNot aware ofBenefits ads

0%

25%

50%

75%

100%

Page 46 of 157

Change of Overall Opinion of the Florida Lottery - Over Past 3YearsPeriod: Apr'14 - May'15

C2c) How has your opinion of the lottery changed over the past three years, if at all?


20%

71%

9%

24%

66%

9%

19%

71%

10%

May'15 (n=525)Apr'15 (n=485)Mar'15 (n=624)

Has gotten better

Has not changed

Has gotten worse

Page 47 of 157

Sources to check winning numbersPeriod: Apr'14 - May'15

QD311a) What sources of information do you use to check winning numbers on your lottery tickets? Select all that apply.


26%

71%

23%

26%

17%

3%

2%

3%

4%

27%

68%

30%

25%

19%

9%

1%

2%

4%

28%

77%

24%

25%

17%

6%

3%

3%

5%

May'15 (n=337)Apr'15 (n=326)Mar'15 (n=421)

Televised Drawings

Internet/web s ites

Newspaper

Ask retailer to scan/validateticket

Self-serve ticket checker

Florida Lottery CustomerService line

Other

None

Florida Lottery mobile app

Page 48 of 157

Own-checking vs. Retailer ScanningPeriod: Apr'14 - May'15

QD312) How often would you say you ask a retailer to scan your tickets as opposed to checking your own tickets to see if they are a winner?

NoteNote Among general population NoteNote *Base size is small; interpret with caution

8%

22%

43%

26%

1%

23%

18%

32%

25%

1%

13%

17%

40%

26%

3%

1%

May'15 (n=71)*Apr'15 (n=68)*Mar'15 (n=92)*

All of them*

Most of them*

Some of them*

Hardly any of them*

None of them*

Don't know*

Page 49 of 157

Awareness of Self Service Ticket Checking machines - % YesPeriod: Apr'14 - May'15

Apr'14

(n=0)

May'14

(n=0)

Jun'14

(n=0)

Jul'14

(n=320)

Aug'14

(n=363)

Sep'14

(n=270)

Oct'14

(n=313)

Nov'14

(n=350)

Dec'14

(n=252)

Jan'15

(n=340)

Feb'15

(n=221)

Mar'15

(n=421)

Apr'15

(n=326)

May'15

(n=337)

Awareness of Self Service Ticket

Checking machines

- - - 60% 68%▲ 67% 65% 71% 55%▼ 68%▲ 63% 63% 69% 60%▼

QD313) Are you aware that there are Self Service Ticket Checking machines available at many lottery retail locations in Florida?


Awareness of SelfService TicketChecking machines

0%

25%

50%

75%

100%

Page 50 of 157

Self Service Ticket Checking vs. Retailer Checking winningnumbersPeriod: Apr'14 - May'15

QD314) How often do you use in-store Self Service Ticket Checking machines to see if your terminal game ticket (i.e. Florida Lotto, Powerball,Mega Millions, Lucky Money, etc.) is a winner as opposed to asking the retailer to scan your ticket?


10%

16%

28%

19%

23%

4%

15%

16%

26%

18%

24%

2%

10%

19%

27%

23%

16%

5%

May'15 (n=225)Apr'15 (n=241)Mar'15 (n=287)

All of them

Most of them

Some of them

Hardly any of them

None of them

Don't know

Page 51 of 157

Self Service Ticket Checking vs. Retailer Checking Scratch-offticketsPeriod: Apr'14 - May'15

QD315) How often do you use in-store Self Service Ticket Checking machines to see if your Scratch-off ticket is a winner as opposed toasking the retailer to scan your ticket?

NoteNote Among general population NoteNote *Base size is small; interpret with caution

9%

18%

22%

22%

28%

1%

8%

14%

22%

20%

34%

2%

7%

14%

30%

20%

28%

1%

May'15 (n=99)*Apr'15 (n=112)Mar'15 (n=162)

All of them*

Most of them*

Some of them*

Hardly any of them*

None of them*

Don't know*

Page 52 of 157

Reasons for not using a Self Service Ticket Checking machinePeriod: Apr'14 - May'15

QD316) Why haven’t you used a Self Service Ticket Checking machine? (Select all that apply)

NoteNote Among general population NoteNote **Base size is too small to report

May'15 (n=9)**Apr'15 (n=23)**Mar'15 (n=29)**

These machines aren’tavailable where I purchase

my tickets**

I prefer to ask the retailclerk to scan my ticket**

I could not find the SelfService Ticket Checker in

the store**

I don’t trust a machine**

I was not aware they wereavailable**

Other**

Page 53 of 157

Awareness for Signing Tickets - % YesPeriod: Apr'14 - May'15

Apr'14

(n=0)

May'14

(n=0)

Jun'14

(n=0)

Jul'14

(n=320)

Aug'14

(n=363)

Sep'14

(n=270)

Oct'14

(n=313)

Nov'14

(n=350)

Dec'14

(n=252)

Jan'15

(n=340)

Feb'15

(n=221)

Mar'15

(n=421)

Apr'15

(n=326)

May'15

(n=337)

Awareness for Signing Tickets - - - 50% 55% 51% 56% 54% 53% 58% 53% 57% 63% 57%

QD317) Have you heard you should sign your name on the back of your lottery tickets for your own protection?


Awareness forSigning Tickets

0%

25%

50%

75%

100%

Page 54 of 157

Source of Information About Signing TicketPeriod: Apr'14 - May'15

QD318) Where did you hear about this? (Select all that apply)


29%

6%

24%

9%

14%

11%

32%

7%

33%

9%

29%

12%

22%

15%

25%

5%

29%

9%

24%

6%

19%

12%

30%

11%

May'15 (n=194)Apr'15 (n=207)Mar'15 (n=241)

TV

Radio

Internet/web s ites

Newspaper

From a clerk/retailer

Ads or s ignage at a retailer

From friends/relatives,word-of-mouth

Other

Page 55 of 157

When are Lottery Tickets Signed?Period: Apr'14 - May'15

QD319) Which of the following statements best describes when you tend to sign your tickets?


15%

11%

35%

5%

5%

9%

20%

1%

19%

14%

42%

2%

2%

3%

14%

5%

14%

12%

40%

2%

4%

3%

22%

1%

May'15 (n=194)Apr'15 (n=207)Mar'15 (n=241)

At the retailer when you buythe ticket

After leaving the store, butsometimes before you

check to see if it is awinning...

Once you know you have awinning ticket, but before

you take it to a retailerAt the retailer, before the

ticket is scanned orvalidated

At the retailer, after they askfor your s ignature

Only when you claim a prizeat a lottery office

I’ve never s igned the backof my lottery ticket

Don’t know

Page 56 of 157

#######

Looking at Lottery Terminal Read-out Monitor to See WinningTicketsPeriod: Apr'14 - May'15

QD320) When having a lottery ticket validated by a retailer, how often do you look at the terminal’s readout monitor to see if your ticket is awinner?


38%

27%

15%

20%

37%

39%

12%

12%

40%

30%

14%

16%

May'15 (n=337)Apr'15 (n=326)Mar'15 (n=421)

Always

Sometimes

Never

I am not aware of theterminal readout monitor

Page 57 of 157

Preference for Winning Ticket Terminal Sound - % YesPeriod: Apr'14 - May'15

Apr'14

(n=0)

May'14

(n=0)

Jun'14

(n=0)

Jul'14

(n=320)

Aug'14

(n=363)

Sep'14

(n=270)

Oct'14

(n=313)

Nov'14

(n=350)

Dec'14

(n=252)

Jan'15

(n=340)

Feb'15

(n=221)

Mar'15

(n=421)

Apr'15

(n=326)

May'15

(n=337)

Preference for Winning Ticket

Terminal Sound

- - - 57% 61% 61% 58% 58% 72%▲ 67% 67% 64% 66% 69%

QD321) When having a lottery ticket validated by a retailer, do you like the idea of a terminal sound to alert you if your ticket is a winner ornon-winner?


Preference forWinning TicketTerminal Sound

0%

25%

50%

75%

100%

Page 58 of 157

Awareness of Self Service Vending Machines - % YesPeriod: Apr'14 - May'15

Apr'14

(n=0)

May'14

(n=0)

Jun'14

(n=0)

Jul'14

(n=496)

Aug'14

(n=538)

Sep'14

(n=455)

Oct'14

(n=502)

Nov'14

(n=506)

Dec'14

(n=389)

Jan'15

(n=0)

Feb'15

(n=0)

Mar'15

(n=0)

Apr'15

(n=0)

May'15

(n=0)

Awareness of Self Service Vending

Machines

- - - 59% 65% 58%▼ 55% 61% 52%▼ - - - - -

QD326) Are you aware that the Florida Lottery has self-serve vending machines that you can use to purchase Lottery tickets?


Awareness of SelfService VendingMachines

0%

25%

50%

75%

100%

Page 59 of 157

Ever Purchased from Self Service Vending Machines - % YesPeriod: Apr'14 - May'15

Apr'14

(n=0)

May'14

(n=0)

Jun'14

(n=0)

Jul'14

(n=292)

Aug'14

(n=347)

Sep'14

(n=265)

Oct'14

(n=275)

Nov'14

(n=307)

Dec'14

(n=204)

Jan'15

(n=0)

Feb'15

(n=0)

Mar'15

(n=0)

Apr'15

(n=0)

May'15

(n=0)

Ever Purchased from Self Service

Vending Machines

- - - 48% 50% 47% 47% 45% 45% - - - - -

QD327) Have you ever purchased a Lottery ticket from a self-serve vending machine?


Ever Purchasedfrom Self ServiceVending Machines

0%

25%

50%

75%

100%

Page 60 of 157

Types of Lottery Tickets Purchased from Self Service VendingMachinesPeriod: Apr'14 - May'15

QD328) What types of Lottery tickets have you purchased from vending machines? Select all that apply.


Page 61 of 157

Locations of Lottery ticket purchase from Vending MachinePeriod: Apr'14 - May'15

QD329) At which of the following locations have you purchased Lottery tickets from vending machines? Select all that apply.


Page 62 of 157

Reasons for not purchasing a Lottery Ticket from a VendingMachinePeriod: Apr'14 - May'15

QD330) Why haven’t you purchased a Lottery ticket from a vending machine? (Select all that apply)


Page 63 of 157

Reasons for Preference to Purchase Lottery Tickets fromRetailer ClerkPeriod: Apr'14 - May'15

QD331) Why do you prefer to purchase Lottery tickets from a retail clerk? Select all that apply.


Page 64 of 157

Percentage of Time Using Vending Machine when PurchasingLottery TicketsPeriod: Apr'14 - May'15

QD332) Thinking about all the occasions when you purchase Lottery tickets, please indicate the percentage of time you use a self-servevending machine to purchase each type of Lottery ticket, compared to purchasing in-person through a retail clerk.

NoteNote Among general population NoteNote *Base size is small; interpret with cautionNoteNote **Base size is too small to report

May'15 (n=160)Apr'15 (n=156)Mar'15 (n=238)

$1 or $2 Scratch-offs

$3, $5, or $10 Scratch-offs

$20 and $25 Scratch-offs

Powerball

Mega Millions

Florida Lotto

Lucky Money**

Fantasy 5*

Cash 3**

Play 4**

Monopoly Millionaires’Club**

Page 65 of 157

Data Tables -Period: Apr'14 - May'15

QD198[{ - Here are some statements that could be made about the Florida Lottery and the gamesthey offer. Please indicate how you feel about each of the following statements using a 1-7 scalewhere 1 means 'Strongly Disagree' and 7 means 'Strongly Agree'.

FLORIDA LOTTO GENDER AGE HISPANIC

AWARE OFANY ADS(Eng orSpan)

AWARE OFBENEFITS

ADS

Total PY PM

PYnotPM

Didnotplayin PY Male Female 18-34 35-54 55+ Yes No Yes No Yes No

A B C D E F G H I J K L M N OBase: AllRespondents

525 179 121 58 346 239 286 121 155 249 131 389 337 188 56 469

Weighted 525 186 126 60* 339 257 268 139 188 198 102 420 347 178 56* 469When I walk into a store that sells lottery tickets, it is easy for me to understand the differences between all thedifferent lottery tickets that are available to play (for example, Florida Lotto, Powerball, Fantasy 5, Scratch-Offs,etc.)

7 - StronglyAgree

47 22 19 3 25 25 21 11 19 16 10 36 38 9 9 388.9% 11.8% 15.4% 4.3% 7.3% 9.8% 8.0% 8.2% 10.3% 8.0% 9.8% 8.5% 10.9% 4.9% 16.3% 8.0%

C CD M

687 44 36 8 43 52 35 37 27 22 25 62 70 17 19 68

16.5% 23.6% 28.7% 13.1% 12.6% 20.1% 13.0% 26.7% 14.4% 11.3% 24.6% 14.7% 20.1% 9.6% 33.8% 14.4% CD CD F HI K M O

567 34 17 16 34 34 34 13 37 18 18 50 52 16 7 60

12.8% 18.2% 13.8% 27.2% 9.9% 13.1% 12.6% 9.2% 19.6% 9.0% 17.4% 11.8% 14.9% 8.9% 12.4% 12.9% D BD GI M

491 34 23 11 57 47 44 23 34 34 18 73 51 40 5 86

17.3% 18.5% 18.4% 18.9% 16.7% 18.3% 16.4% 16.6% 18.0% 17.2% 17.9% 17.3% 14.8% 22.2% 9.6% 18.2% L N

382 22 10 12 60 37 45 26 20 36 13 69 47 36 10 72

15.7% 11.8% 8.2% 19.2% 17.8% 14.5% 16.7% 18.8% 10.7% 18.2% 13.2% 16.4% 13.4% 20.0% 18.2% 15.4% B H H

266 16 12 5 50 23 44 9 29 28 6 59 41 26 2 64

12.6% 8.8% 9.3% 7.7% 14.8% 8.8% 16.4% 6.7% 15.2% 14.3% 5.7% 14.0% 11.8% 14.3% 4.2% 13.7% A E G G J N

1 - StronglyDisagree

85 14 8 6 71 39 45 19 22 44 12 72 49 36 3 8216.1% 7.3% 6.2% 9.6% 21.0% 15.3% 16.9% 13.8% 11.8% 22.0% 11.5% 17.2% 14.1% 20.1% 5.4% 17.4%

ABC GH N

Page 66 of 157




AWARE OFBENEFITS

ADS

Total PY PM

PYnotPM



525 179 121 58 346 239 286 121 155 249 131 389 337 188 56 469

Weighted 525 186 126 60* 339 257 268 139 188 198 102 420 347 178 56* 469When I walk into a store that sells lottery tickets, it is easy for me to see or view all of the different lotteryproducts available for purchase

7 - StronglyAgree

83 39 27 12 44 38 46 23 35 26 16 66 65 19 11 7315.9% 21.0% 21.3% 20.5% 13.1% 14.6% 17.2% 16.5% 18.6% 13.0% 16.1% 15.7% 18.7% 10.5% 19.0% 15.5%

D D M

681 34 20 14 47 38 42 21 34 26 16 64 63 18 18 63

15.4% 18.3% 16.0% 23.0% 13.8% 15.0% 15.8% 15.2% 18.2% 12.9% 16.2% 15.3% 18.0% 10.2% 32.6% 13.3% M O

5104 46 34 11 59 48 56 25 32 47 33 70 72 33 10 95

19.9% 24.6% 27.5% 18.7% 17.3% 18.8% 20.9% 18.3% 17.1% 23.6% 32.8% 16.8% 20.7% 18.3% 17.1% 20.2% D K

4113 38 29 9 75 59 54 29 43 41 16 97 65 48 12 101

21.5% 20.5% 23.0% 15.3% 22.0% 22.9% 20.1% 20.9% 22.8% 20.6% 15.5% 23.1% 18.7% 26.9% 21.7% 21.4% L

372 15 6 9 57 37 35 23 24 26 11 59 40 32 3 69

13.7% 8.0% 4.9% 14.5% 16.9% 14.4% 13.1% 16.2% 12.8% 12.9% 11.3% 14.1% 11.6% 17.8% 5.3% 14.7% AB N

222 5 3 2 17 10 12 5 9 8 2 20 15 7 1 20

4.1% 2.5% 2.0% 3.6% 5.0% 3.8% 4.4% 3.3% 4.7% 4.1% 1.8% 4.7% 4.2% 3.9% 2.0% 4.3%

1 - StronglyDisagree

50 9 7 3 41 27 23 13 11 26 6 43 28 22 1 499.5% 5.0% 5.3% 4.4% 12.0% 10.6% 8.5% 9.6% 5.8% 12.9% 6.3% 10.2% 8.0% 12.4% 2.3% 10.4%

ABC H N

Page 67 of 157




AWARE OFBENEFITS

ADS

Total PY PM

PYnotPM



525 179 121 58 346 239 286 121 155 249 131 389 337 188 56 469

Weighted 525 186 126 60* 339 257 268 139 188 198 102 420 347 178 56* 469Viewing television ads for the Florida Lottery helps me understand more about the advertised games

7 - StronglyAgree

40 23 17 6 17 22 18 15 16 9 9 30 33 7 15 257.6% 12.5% 13.7% 10.2% 5.0% 8.6% 6.7% 11.0% 8.4% 4.5% 9.3% 7.2% 9.6% 3.8% 27.4% 5.3%

D D I M O

653 28 16 12 25 20 33 10 28 14 19 34 46 7 5 48

10.1% 15.2% 12.9% 19.8% 7.4% 7.9% 12.2% 7.4% 15.1% 7.3% 18.8% 8.1% 13.2% 4.0% 9.0% 10.2% D D GI K M

581 32 21 10 49 42 39 20 38 23 18 62 60 21 14 66

15.4% 17.1% 17.1% 17.2% 14.5% 16.2% 14.6% 14.6% 20.3% 11.4% 17.8% 14.8% 17.3% 11.8% 25.7% 14.2% I

4123 50 34 16 73 63 60 33 43 47 20 103 83 40 7 116

23.4% 26.9% 26.9% 26.9% 21.5% 24.5% 22.4% 23.8% 22.8% 23.8% 19.9% 24.5% 24.1% 22.2% 13.2% 24.7%

florida lottery at a glancefloridalottery.com/exptkt/trackingreport-may2015.pdf · florida lotto...

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