floral design- past & present by: rebecca carter
TRANSCRIPT
Floral Design- Past & PresentBy: Rebecca Carter
Flower Arrangement as an Art
Floral Design Definition- the art of using plant materials and flowers to create a pleasing and balanced composition.
Classical Period
1. Egyptian Period
Clarity & Simplicity
Principles Revealed- Repetition & Alternation
Classical Period
2. Greek period
Grace and Simplicity
Color not important
Cornucopia was introduced
Classical Period
3. Roman Period
Continued Greek Customs
Initiated Extravagance
Wore flowers on scarves
Carried flowers in baskets
Classical Period
4. Byzantine Period
Height and Symmetry
Containers filled with foliage to represent trees
Decorated with flowers and fruit
European Period
1. Middle Ages
Period of unrest
More practicality in this period
European Period
2. Renaissance Period
Rebirth of the arts
Floral arrangements in paintings
Impact on flower and vase arrangements
European Period
3. Baroque Period
Originated in Italy
Arrangements typically massed and overflowing
Created as symmetrical oval designs
European Period
4. English Georgian Period
Formal, symmetrical
Tightly arranged, great variety
Fragrance became important
European Period
5. Victorian Period
Designs poorly proportioned
Toward end of period attempts made to establish rules for floral design
American Periods
1. Early American Period
Had little time to devote to the art
Gardeners
Used wildflowers, grains, and grasses
American Periods
2. Colonial Williamsburg Period
Typical arrangements were massed, rounded, or fan-shaped
Beginning of using lighter flowers on top
American Periods
3. American Federal Period
Pyramidal or fan-shaped arrangements
Corsages became popular
Began incorporating line-mass style
Oriental Flower Arranging
Began in India
Modified by Chinese
Japanese adopted these practices & began instruction
Characterized by minimum use of plant materials
Floral Design Today
1. Retail Flower Business
The customs, designs, and styles of floral arrangement that developed over time have made floriculture become the major industry that it is today.
Modern Uses of Floriculture
Weddings
Hospitals
Parties
Homes
Banquets
Funerals
Ceremonies
Many other occasions
Types of Flower Shops
Full Service Shop
Specialty Shop
Carriage Trade Shop
Stem Shop
Studio Operation
Franchise Shop
Mass-Market Shop
Wholesale Florist
Job Opportunities
1. Managerial & Supervisory
Flower Shop Owner
Flower Shop Manager
2. Technical
Designer’s Assistant
Designer
3. Service Workers
Salesperson
Office Worker
Delivery Person
Conclusion
In conclusion, floral design is an industry with a rich history that has transformed into a major business today, and is constantly evolving.