floral design- past & present by: rebecca carter

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Floral Design- Past & Present By: Rebecca Carter

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Page 1: Floral Design- Past & Present By: Rebecca Carter

Floral Design- Past & PresentBy: Rebecca Carter

Page 2: Floral Design- Past & Present By: Rebecca Carter

Flower Arrangement as an Art

Floral Design Definition- the art of using plant materials and flowers to create a pleasing and balanced composition.

Page 3: Floral Design- Past & Present By: Rebecca Carter

Classical Period

1. Egyptian Period

Clarity & Simplicity

Principles Revealed- Repetition & Alternation

Page 4: Floral Design- Past & Present By: Rebecca Carter

Classical Period

2. Greek period

Grace and Simplicity

Color not important

Cornucopia was introduced

Page 5: Floral Design- Past & Present By: Rebecca Carter

Classical Period

3. Roman Period

Continued Greek Customs

Initiated Extravagance

Wore flowers on scarves

Carried flowers in baskets

Page 6: Floral Design- Past & Present By: Rebecca Carter

Classical Period

4. Byzantine Period

Height and Symmetry

Containers filled with foliage to represent trees

Decorated with flowers and fruit

Page 7: Floral Design- Past & Present By: Rebecca Carter

European Period

1. Middle Ages

Period of unrest

More practicality in this period

Page 8: Floral Design- Past & Present By: Rebecca Carter

European Period

2. Renaissance Period

Rebirth of the arts

Floral arrangements in paintings

Impact on flower and vase arrangements

Page 9: Floral Design- Past & Present By: Rebecca Carter

European Period

3. Baroque Period

Originated in Italy

Arrangements typically massed and overflowing

Created as symmetrical oval designs

Page 10: Floral Design- Past & Present By: Rebecca Carter

European Period

4. English Georgian Period

Formal, symmetrical

Tightly arranged, great variety

Fragrance became important

Page 11: Floral Design- Past & Present By: Rebecca Carter

European Period

5. Victorian Period

Designs poorly proportioned

Toward end of period attempts made to establish rules for floral design

Page 12: Floral Design- Past & Present By: Rebecca Carter

American Periods

1. Early American Period

Had little time to devote to the art

Gardeners

Used wildflowers, grains, and grasses

Page 13: Floral Design- Past & Present By: Rebecca Carter

American Periods

2. Colonial Williamsburg Period

Typical arrangements were massed, rounded, or fan-shaped

Beginning of using lighter flowers on top

Page 14: Floral Design- Past & Present By: Rebecca Carter

American Periods

3. American Federal Period

Pyramidal or fan-shaped arrangements

Corsages became popular

Began incorporating line-mass style

Page 15: Floral Design- Past & Present By: Rebecca Carter

Oriental Flower Arranging

Began in India

Modified by Chinese

Japanese adopted these practices & began instruction

Characterized by minimum use of plant materials

Page 16: Floral Design- Past & Present By: Rebecca Carter

Floral Design Today

1. Retail Flower Business

The customs, designs, and styles of floral arrangement that developed over time have made floriculture become the major industry that it is today.

Page 17: Floral Design- Past & Present By: Rebecca Carter

Modern Uses of Floriculture

Weddings

Hospitals

Parties

Homes

Banquets

Funerals

Ceremonies

Many other occasions

Page 18: Floral Design- Past & Present By: Rebecca Carter

Types of Flower Shops

Full Service Shop

Specialty Shop

Carriage Trade Shop

Stem Shop

Studio Operation

Franchise Shop

Mass-Market Shop

Wholesale Florist

Page 19: Floral Design- Past & Present By: Rebecca Carter

Job Opportunities

1. Managerial & Supervisory

Flower Shop Owner

Flower Shop Manager

2. Technical

Designer’s Assistant

Designer

3. Service Workers

Salesperson

Office Worker

Delivery Person

Page 20: Floral Design- Past & Present By: Rebecca Carter

Conclusion

In conclusion, floral design is an industry with a rich history that has transformed into a major business today, and is constantly evolving.