flipkart big billion day_final

8/10/2019 Flipkart Big Billion Day_final

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FLIPKARTTHE BIG BILLION DAY SALE

BY

GROUP B7


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FLIPKART

Indias largest e -commerce company

Founded in 2007 by Sachin and Binny Bansal

Operates exclusively in India

Current m-cap : $ 11 billion ( post the recent $700 million funding inDec 2014)

On average, the company sells 10 products per minuteAims to generate Rs 50 billion in revenues by 2015

Operates on the marketplace model

Major competitors: Snapdeal, Jabong, Amazon


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ARCHITECTURE OF FLIPKART.COM

LoadBalancer

Web Servers

Database

Session store

Cache


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Requirements of Big Billion Sale

Required 700,000 man hours over six months

Challenge was to scale up the IT infrastructure to match 25 timesincrease in traffic expected on the day

Controlling the mobile application and rolling out the new featuresacross all platforms was a huge challenge

Flipkart added 4500 servers permanently to create an internal hybridcloud to manage the traffic


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Preparation for the Big Billion Sale

Additional capacity created for the event was higher than thecapacity created through seven years of the companys launch

In excess of 2000 systems, 3500 scanners, 1200 printers,300 routers,300 firewalls and 300 switches were in use50 tonnes of copper was moved across 800 km throughout thecountry to be ready for the sale

Additional 50 km of fibre optic cable(including 30 km imported) waslaid across various Flipkart facilities to be ready for the sale

Additionally subscribed to roughly 350 MB of Multi-Protocol LabelSwitching bandwidth

1200 high speed data cards were used to ensure no site was cutofffrom the system


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PreparationPreparations had started two and a half months before the D-day

Scale up the IT infrastructure to match the 20-25 times spike in the traffic

New features were added to the mobile application to create a new experience4500 servers were added to manage the traffic

1000 engineers were hired to handle the technical difficulties

10000 employees working 12-hour shifts in the weekend

Extended delivery to 40 more cities

Contingency PlanCreated a separate team for digital security

In a case of an error

A team of engineers were dedicated to ensure the services remain live

Another team focused on fixing the bug


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What Went Wrong?A lot of hype was built up through TVcommercials, newspaper and online

advertisingHowever, Flipkart failed to anticipate theresponse this event would generate.

Poor estimation of the duration of spike inthe traffic

Testing mechanism for the IT services notup to the mark - flipkart mobile app was

not functioning as expectedCouldnt convert prospective customersinto satisfied ones

Lost credibility and hurt their brand as sorecustomers lashed out their anger on socialmedia


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Big Side Effects of Poor Planning

Accused of Pricing Scam , iethe prices were inflated andhence the discounts werenot genuine

Lack of product variety

Product available forcheaper on competitorssite

Site crashed several timesOrder placements weremarred by glitches

No option of refund orcancellations

Ordered products werecancelled automatically

Products went Out of Stockwithin minutes ofcommencement of sale.

Ratings and reviews werehidden

Deals advertised were notavailable


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PEOPLE


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In the category of mistakes made by people, the most commonreason is the negative effect of undermined motivation onproductivity and quality

The individual capabilities of team members and the nature ofworking relationships of the team members is the next largestinfluencer

Failure to take timely action against a problem employee is one ofthe most often repeated reasons for a IT project failure

Adding people late to a project is another classic mistake.

In the case of Flipkart, based on public data, the Big Billion Day salefailed due to Flipkarts idea of speeding up the implementation byadding additional manpower to achieve the required number ofmanhours. Recruiting additional workforce coupled with addingnew systems is a classic recipe for disaster, as seen again in the caseof Flipkart


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TECHNOLOGY


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SCALING

Scaling the Flipkart website is required to handle large amounts oftraffic

Ensure high availability(reduce downtime of website)

Ensure Good Response Times


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How Flipkart Scales

Flipkart.com uses the following methods to scale and handle largeamounts of traffic: Logging and measuring High availability setup Web server optimizations

Caching Horizontal scaling

Load balancing


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HTTP ERROR 500

General HTTP status code that means the web server running thewebsite encountered a certain unexpected condition that did notallow access to the specified URL

Not a client side problem

To resolve, fix needs to be implemented to the web server software

In case of Flipkart, the error was most likely caused as a result of PHPcoding timeout


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HTTP ERROR 502

The 502 error is an HTTP status code which implies one serverreceived an invalid response from another server while attemptingto load the webpage

Usually a network error between servers on the Internet

Outdated or corrupted files that are being stored by your browsercould be causing 502 Bad Gateway issues


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HTTP ERROR 504

No response to the gateway- Usually means that the upstreamserver is down

Problem is entirely caused due to slow IP communication betweenback-end computers, possibly including the Web server

Caused due to increase use of proxies and caching on the Web


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RECOMMENDATIONS(contd.)

Avoid Ineffective Stakeholder ManagementFlipkart grossly underestimated the demand for certain SKUs, leading to stockouts in 5seconds for certain items

Being an online marketplace, it failed to adequately equip its stakeholders, the sellersor the upcoming rush of orders

Flipkart should have used technology to auto-exclude all sold -out items from its pageso that the customer dont experience the loss of an unmatchable deal.

Avoid Insufficient Risk ManagementFlipkart decided to provide a new experience across all its Web and mobile platforms.This put unnecessary load on its engineers and exposed the company to a myriadvariety of risks


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RECOMMENDATIONS(contd.)

Relook core software algorithms

The largely untested software and hardware infrastructure was notable to scale to the unforecasted sudden spike in traffic.

Flipkart needs to quickly invest in scalable infrastructure whichensures sudden spike such as this would not cause there sites to beunresponsive or show errors as well as be ready not only for presentdemand but also to tackle the explosive growth e-commerce isexpected to see in India, as the industry moves to second and thirdtier towns and broadband penetration increases

The technology at the core of their software algorithms should beequipped and made robust enough to handle all future spikes,however sudden or unpredicted they maybe


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REFERENCES

http://www.slideshare.net/sids/how-flipkart-scales-php http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/

http://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ece

http://www.dnaindia.com/scitech/report-did-amazon-try-to-cleverly-hijack-flipkart-s-big-billion-day-sale-2023959

http://www.checkupdown.com/status/E502.html
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e.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://www.thehindubusinessline.com/features/smartbuy/tech-news/big-billion-day-sale-flipkart-site-crashes-on-heavy-demand/article6475295.ecehttp://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://royal.pingdom.com/2009/05/06/the-5-most-common-http-errors-according-to-google/http://www.slideshare.net/sids/how-flipkart-scales-phphttp://www.slideshare.net/sids/how-flipkart-scales-phphttp://www.slideshare.net/sids/how-flipkart-scales-phphttp://www.slideshare.net/sids/how-flipkart-scales-phphttp://www.slideshare.net/sids/how-flipkart-scales-phphttp://www.slideshare.net/sids/how-flipkart-scales-phphttp://www.slideshare.net/sids/how-flipkart-scales-phphttp://www.slideshare.net/sids/how-flipkart-scales-php


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THANK YOU

flipkart big billion day_final

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