flight & train ticket sites 2015
TRANSCRIPT
Flight & Train Ticket Sites
in Indonesia
April 2015
Table of Contents
2
Flight Ticket Sites
Train Ticket Sites
C. Respondent profile
3
■Gender
■Age
■Monthly household income
Under 20
5.9%
20 - 24
26.6%
25 - 29
19.7%
30 and
over
47.8%
16.9%
52.8%
30.3%
Less than IDR 3,500,000
IDR 3,500,001 - IDR 11,000,000
Over IDR 11,000,000
AGE
Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
Popular Brand Index Concept
POPULAR
BRAND
INDEX
(PBI)
Top of
Mind
(TOM)
Expansive
Last Used
Future
Intention
𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛
Additional Information:
• Top of Mind (TOM) = First brand mentioned by respondents.
• Expansive = Distribution of brand.
• Last Used = Frequent user in last 3 months.
• Future Intention = Future brand used by respondents.
Brand is one of the most important aspects from any
business. It identifies the simplest concept of business /
company. Brand or Trademark is a name or a symbol which
related with product / service and its image becomes associated
with consumer’s mind. Otherwise, brand can be used also as
promotion tools. Therefore, product with its specific brand will
tend to get attractiveness or awareness in community level.
Those level will influence consumer behaviour among
population.
To determine the performance of business, we can
observe from the development of brand. Regarding to this
point, W&S Group develops PBI concept (Popular Brand Index)
where its measurement consists of Top of Mind, Expansive, Last
Used or Frequent User and Future Intention of business brand.
6
Flight Ticket Sites
Popular Brand Index (PBI) Results
7
PBI could be obtained by Internet Sampling method, where we are using online panel with 1400
respondents in W&S Indonesia database (Nusaresearch). The results obtained Flight Ticket Sites with PBI
concept are:
Traveloka reach the highest
PBI for Flight Ticket Sites
category with score 48.7 as
its index, followed by
Tiket.com with PBI 16.9 as
its index.
Rank Of Popular
Flight Ticket Sites PBI
1 Traveloka 48.7
2 Tiket.com 16.9
3 Wego 2.8
4 Pegipegi 1.8
5 Padiciti 1.0
6 Utiket 0.9
7 Nusatrip 0.8
8 Tiket2 0.4
9 Skyscanner 0.4
10 Expedia 0.2
Brand Awareness
8
Top Of Mind
n Sample : 320
Top of Mind (TOM) becomes one of some important aspects which
could be used to recognize awareness level from product or
service.44.1%
20.0%
1.6% 0.6% 0.6%
Traveloka Tiket.com Wego Pegipegi Padiciti
44.1 % of 320 respondents recalled
as main brand of Flight Ticket Sites
Tiket.com followed at the next rank with percentage of 20.0%, while Wego has a competitive
percentages with Pegipegi and Padiciti.
Brand Awareness
9
Total Awareness
Surprisingly, Traveloka still leads as the major sites of Total Awareness in Flight Ticket Sites.
87.8 %
Traveloka
60.6 %
Tiket.com
30.9 %
Pegipegi
28.4 %
Wego
26.9 %
Nusatrip
Nusatrip comes as the 5th Flight Ticket Sites in terms of Total Awareness
n Sample : 320
Expansive
10
Expansive is the distribution
of product or services which
easily to be founded in some
places such as Ads, Google
Adwords, etc. Commonly,
expansive is strongly
associated with advertising or
promotion.
TRAVELOKA
TIKET.COM
WEGO
PADICITI
NUSATRIP
63.4 %
13.1 %
2.5 %
0.9 %
0.9 %
has the same percentage as well as
n Sample : 320
Purchase
11
59.7%
29.1%
7.5% 6.3% 5.9%
TravelokaTiket.com Pegipegi Wego Nusatrip
Ever Purchase
41.3%
16.6%
1.9% 1.6% 1.3%
Traveloka Tiket.com Pegipegi Padiciti Wego
Last Time Purchase
Become the dominant Flight Ticket Sites as respondents purchased in last 3 months.
n Sample : 320
Future Intention
12
1
2
3
4
5
50.0 %
16.6 %
5.9 %
1.3 %
1.3 %
Remarkably,
shows up at 3rd placein terms of Future Purchase Intention of Flight Ticket Sites
n Sample : 320
Switching
13
SWITCHOR
NOT
The ratio between Loyal respondents and Switch respondents are nearly equal.
n Sample : 320
Loyal 53.1%
Switch46.9%
14
Train Ticket Sites
Popular Brand Index (PBI) Results
15
PBI could be obtained by Internet Sampling method, where we are using online panel with 1400
respondents in W&S Indonesia database (Nusaresearch). The results obtained Train Ticket Sites with PBI
concept are:
Tiket.com reach the
highest PBI for Train Ticket
Sites category with score
16.9 as its index, followed
by TiketKAI with PBI 5.5
as its index.
Rank Of Popular
Flight Ticket Sites PBI
1 Tiket.com 16.9
2 TiketKAI 5.5
3 Padiciti 1.0
4 Utiket 0.9
5 Rajatiket.co.id 0.2
6 Tiketku.com 0.1
n Sample : 320
Brand Awareness
16
Top Of Mind
Top of Mind (TOM) becomes one of some important aspects which
could be used to recognize awareness level from product or service.
20.0 % of 320 respondents recalled
as main brand of Train Ticket Sites
TiketKAI followed at the next rank with percentage of 5.9%, while Padiciti has a competitive
percentages with Utiket.
20.0%
5.9%
0.6% 0.6%
Tiket.com TiketKAI Padiciti Utiket
n Sample : 320
Brand Awareness
17
Total Awareness
Surprisingly, Tiket.com still leads as the major sites of Total Awareness in Train Ticket Sites.
60.6 %
Tiket.om
43.1 %
Tiket KAI
15.9 %
Utiket
5.6 %
Padiciti
0.3 %
Tiketku.com
Tiketku.com comes as the 5th Train Ticket Sites in terms of Total Awareness
n Sample : 320
Expansive
18
Expansive is the distribution
of product or services
which easily to be founded
in some places such as Ads,
Google Adwords, etc.
Commonly, expansive is
strongly associated with
advertising or promotion.
TIKET.COM
TIKETKAI
PADICITI
UTIKET
TIKETKU.COM
13.1 %
1.6 %
0.9 %
0.9 %
0.3 %
has the same percentage as well as
n Sample : 320
Purchase
19
Become the dominant Train Ticket Sites as respondents purchased in last 3 months.
29.1%27.5%
4.7%3.1% 2.5%
Tiket.com TiketKAI Rajatiket.co.id Utiket Padiciti
Ever Purchase
16.6%
9.4%
1.6% 0.9% 0.3%
Tiket.com TiketKAI Paditrain.com Utiket Tiketku.com
Last Time Purchase
n Sample : 320
Future Intention
20
1
2
3
4
5
16.6 %
2.5 %
1.3 %
0.3 %
0.9 %
Remarkably,
Shows up at 3rd placein terms of Future Purchase Intention of Train Ticket Sites
n Sample : 320
PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’.Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentationsacross Indonesia.
FOR FURTHER INQUIRIES, PLEASE CONTACT:
PT. Nusaresearch» Address: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24, Slipi, Jakarta Barat, Indonesia 11480» Office phone: (+6221) 29 022 227 Fax: (+ 6221) 29 022 365» Email: [email protected] » Website: http://nusaresearch.com/
The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) ofthis survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website addresshttp://nusaresearch.com).