flexing sugar platform: session 1 - boost your business by using your sap data efficiently

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Boost your business with the intelligent integration of SugarCRM and SAP Flexing Sugar Platform

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Using SAP ERP data within the CRM solution increases knowledge about customers, improves customer responsiveness and eases the preparation of quotes and handling of orders. it-novum developed methods and interfaces for bidirectional data exchange between SugarCRM and SAP ERP to boost your business by using existing data more efficiently and without maintaining that data twice. In this session, it-novum’s team will define the benefit gained by enhancing seamless business processes across underlying systems and provide an overview of the interface methods they employed.

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  • 1.Flexing Sugar Platform Boost your business with theintelligent integration of SugarCRM and SAP

2. Michael KienleManaging DirectorUwe EilersHead of CRM it-novum GmbHhttp://www.it-novum.com4/24/2012 2012 SugarCRM Inc. All rights reserved. 2 3. What you will learn in this session: How to meet business needs with best sourcesolutions. How to connect SAP and SugarCRM to gain the fullbenefits of seamless cross system integration. How to enrich a given SAP structure with SugarCRM. How to win big accounts when SAP is the given ERPsystem.Tweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 3 4. Agenda it-novum challenges integrated processes live Conclusion benefits questions?Tweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 4 5. it-novum: Your Partner forOpen Minded Business Solutions >65 employeesCovering the complete 20% annual growth value chain >60% external customers, medium andlarge enterprisesDesign and Architecture Projekt Management Branches in the D-A-CH regionand Consulting Datacenter of KAP-AG Best-SourceRollout Synergies & Innovationand Trainingaccording to concern affiliationIntegration and Interfaces Support and Subscription Hosting and Managed ServicesTweet: #SCON12 4/24/20122012 SugarCRM Inc. All rights reserved. 5 6. Open Minded Business Solutions the Magic Triangle with it-novumTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 6 7. it-novum solutionsTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 7 8. End users Challenges SAP is your ERP systemHowever, you are looking for alternatives to mySAP CRM You want a flexible CRM system which is tightly integrated in your IT-landscape and processes simple to customize easy to work with affordable well accepted by the users You dont want to put in your data twice double work to maintain your data tedious projects to build up a CRM systemTweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 8 9. Partners Challenges Most enterprises run SAP but still need a flexibleCRM solution this is a huge opportunity for you! You want to offer a flexible, easy to use andaffordable solution to those customers? You want to deploy cross system processes for thebenefit of your customers? You have lost big accounts because you couldntintegrate with SAP?We show you how to get these dealsTweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 9 10. Integrated Processes Gain benefits by using integrated processes:seamless business processesbroad informationsave timeavoid faultsincrease in efficiencyimprove in qualitysave costs Use the best source approach with it-novum.Tweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 10 11. Questions to answerYou have to answer some questions before you startintegrating ERP and CRM. Which data/processes will be taken into account? adresses with accounting data quotes and products What is the leading system? adress data quotes How to assure data integrity? dublicates Plausibility How to create smooth integration?Tweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 11 12. General Customer Data Leading system - CRM or ERP?adress managementdublicatesERP-data (customer ID, terms of payment etc.) Transferring the datacheck for dublicatesadded value (accounting data) How can we create quotes?create quotes in SugarCRMsynchronize data with SAPTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 12 13. Information to share and exchangebetween SAP and SugarCRMTweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 13 14. Avoiding DublicatesTweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 14 15. Products and Product CatalogTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 15 16. Added ValueTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 16 17. About the Interface to SAPTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 17 18. Sugar meets SAPTweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 18 19. Conclusions I Integrated cross system integration improves yourbusiness. Enter adress data in SugarCRM (e.g. as a lead). Synchronizing this adress data with SAPsaves timeavoids faultsenriches SugarCRM accounts with data from your SAP system Create quotes in SugarCRM. Synchronizing these quotes with SAPsaves timeavoids faultsstarts SAP processesallows to work in one systemTweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 19 20. Conclusions II ITN Connector CRMintegrated cross system business processesgeneral customers data management with dublicate checkcreating quotes easily benefitsconsistent data basesmanage your data just onceavoid faults and save timeincrease in efficiencyimprove in qualityimproved customer responsiveness at lower costsTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 20 21. Benefits for End Users SugarCRM is a flexible, easy to use CRM tool thatworks with your SAP make your system more flexible keep system administration simple get your data where ever you want (mobile/browser) save costs seamless cross system solutions manage your data just onceavoid faultssave timesave costs get broad information from different systems at one glanceTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 21 22. Benefits for Partners win accounts with SAP/Sugar integration go for bigger companies where you usually find SAP use our interface works as a stencil just implement your customers specific processes use our integrative approach for integrated processes sell cross system solutions not software win accounts you couldnt win yet earn more moneyTweet: #SCON12 4/24/2012 2012 SugarCRM Inc. All rights reserved. 22 23. SugarCRM meets SAP questions and answers Find an it-novum Whitepaper and a Webcastrecording by searching SAP Sugar onwww.sugarcrm.comTweet: #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 23 24. Submit Session FeedbackSelect the SugarCon Mobile App:1) Tap on this session2) Tap on survey3) Submit your feedback*Prizes for attendees who submit session feedback using the Mobile App 4/24/2012 2012 SugarCRM Inc. All rights reserved. 24 25. #SCON124/24/2012 2012 SugarCRM Inc. All rights reserved. 25