flexible staffing in the uae: trends, tips and triggers for embracing the future

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Christine Tutssel SVP of Strategic Initiatives Axonify Leveraging the Latest in Brain Science & Gamification to Deliver the Next Generation of eLearning

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With fluctuation in the level of talent demand, flexible or temp staffing is designed to provide the right number of trained staff only when you need them. It is a upward trend in the UAE that many HR professionals are still reluctant to navigate, primarily in the areas concerning labour laws. The session will show you how to benefit from flexi staffing and how you can they mitigate rising costs, reduce risk, save time and increase flexibility to help your business to adjust more easily and quickly to workload fluctuations. It will address the doubts you may have concerning flexi staffing and show you the latest trends and ways to identify the right partner to choose. Abbas Ali, Vice President, TASC Outsourcing

TRANSCRIPT

Page 1: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Christine Tutssel SVP of Strategic Initiatives

Axonify

Leveraging the Latest in Brain Science & Gamification to Deliver the Next Generation of eLearning

Page 2: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Session Agenda

• Advances in brain science

• The rise of gamification

• Impact on the future of corporate learning

• Bottom-line results

• Q&A

Page 3: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

The Challenge

Employees aren’t remembering and applying what they need to know to do their jobs effectively.

Page 4: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Traditional Corporate Learning

Page 5: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

2 Significant

advancements are

transforming

Corporate learning

New Research in

Brain Science

The Rise of

Gamification of

Learning

Page 6: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

2 Significant

advancements are

transforming

Corporate Learning

The Rise of

Gamification of

Learning

New Research in

Brain Science

The 1st impactful shift

Page 7: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Scientists know more about the brain than ever before.

Advancements in research have resulted in scientists knowing more about the brain than ever before.

Page 8: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Three core concepts being applied to eLearning to drive retention

Spaced Repetition

Also known as interval reinforcement.

Retrieval Practices

The questioning format.

Contributes to long term retention.

Confidence-Based Assessment

Page 9: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Spacing

Long-term retention is improved as the spacing between repetitions increases.

Page 10: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Spaced Repetition

Exposing employees to ideas 3 times over 30 days, versus 1 time over 30 days.

3 Times After 30 Days

1 Time After 30 Days

10%

50%

90%

DAYS 1 2 3 4 5

KN

OW

LED

GE

RET

AIN

ED

10 15 20 25 30

Retention Increases Up To

90%

Training Event 1 2 3

Page 11: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Spaced (vs. crammed) practice leads to better learning.

Pro

po

rtio

n R

ecal

led

Intervening Items

0.67

0.81 0.83

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Re-Study Condition

Retrieve Condition

Page 12: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Spaced (vs. crammed) practice leads to better learning.

Pro

po

rtio

n R

ecal

led

Intervening Items

0.67

0.81 0.83

0.71

0.95 0.99

0

0.1

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0 4 12

Re-Study Condition

Retrieve Condition

Page 13: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Repeated Retrieval

Repeated retrieval is more effective for long term retention than repeated study.

Page 14: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Repeated retrieval leads to better learning.

0

0.1

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Study Repeated Study Concept Mapping Retrieval Practice

Pro

po

rtio

n C

orr

ect

Source: 2011 study by Jeffrey D. Karpicke, Department of Psychological Sciences, Purdue University

“When combined, spaced repetition and retrieval practices deliver the optimal environment for retention.” Dr. Alice Kim Rotman Research Institute at Baycrest

Page 15: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Confidence-Based Assessment

The use of a confidence-based learning methodology: o Has shown better knowledge retention

and knowledge acquisition.

o Triggers an emotional reaction, which assists with long-term retention.

KNOWLEDGE 5

30

Misinformed Mistakes

Mastery Smart Action

Uninformed Paralysis

Doubt Hesitation

Source: Dr. James Bruno Confidence-Based Learning Methodology, UCLA

CO

NFI

DEN

CE

More effective knowledge acquisition & retention

15-20%

Page 16: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

2 Significant

advancements are

transforming

Corporate learning

New Research in

Brain Science

The Rise of

Gamification of

Learning

The 2nd impactful shift

Page 17: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

2013 2018

*Compound

Annual Growth

Rate (CAGR) =

67.1%

$421.2 Million

$5.502 Billion

*MarketsandMarkets Report

Gamification adoption is set to change the dynamics of employee engagement, rewards and recognition globally.

The Rise of Gamification

Page 18: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

What is this “game” stuff?

Gamification Game-based Learning

Simulation Learning

The use of gaming elements integrated into a training program aligned with corporate goals to promote change in behavior.

The use of a game to teach knowledge, skills & abilities to learners using a self-contained space.

A realistic, controlled-risk environment where learners can practice specific behaviors & experience impacts of their decisions.

Page 19: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Gamification is using game-based mechanics,

aesthetics and game thinking to engage people, motivate action, promote learning and solve problems.

What is this “game” stuff?

Page 20: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Gamification uses elements of the game, but is not the game in-and-of itself.

What is this “game” stuff?

Page 21: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Examples of game elements used in Gamification that aid in learning:

1. Story 2. Challenge 3. Mystery 4. Characters/Avatars 5. Level 6. Feedback 7. Replayability 8. Freedom to Fail 9. Aesthetics 10. Time 11. Reward Structures

Page 22: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Data by gamification element

• Game Play

• Leaderboard – Personal & Team

• Rewards – Auction with Prizes

• Report Card

• Avatars (Coaches)

• News Feed/Like

• Content Crowdsourcing

Data based on:

Learners

150k+

Page 23: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Game Mechanic: Game Play

FACT: Game play increases participation & knowledge growth, which leads to greater learning.

Variety of Games is Important

Select a game

67%

20+ Brain & arcade-style games

Page 24: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Game Mechanic: Leaderboard

FACT: The Leaderboard is the most accessed game mechanic, driving competitiveness and social connectedness.

Important to have personal and team leaderboards

25% Check daily

Page 25: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Game Mechanic: Rewards

FACT: It’s essential to measure success & gain real world value.

Auction

37% Of learners click when an Auction item is shown in the hub.

Page 26: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Least Popular

(3%)

Most Popular (22%)

Game Mechanic: Avatars

FACT: In a gamified learning environment, learners respond better to the term “Coach”.

A variety of Avatar options is important

82% Select “Coach”

Page 27: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Game Mechanic: Social

FACT: Providing a forum to engage socially and contribute content is powerful.

News feeds & content crowdsourcing drives engagement

15% Engage with the News Feed daily.

21% Click through rate for Tell-a-Friend feature.

Page 28: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

INTRODUCING SOME BOTTOM-LINE RESULTS

Page 29: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Impact of combining Brain Science with Gamification

Group A: Axonify Pilot Group B: Control Group

Both groups started with a

48% knowledge score.

Page 30: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Increased Sales

>50% Increased Confidence & Product Knowledge

Participation

Voluntary Participation

Informed Employees

95%

Prefer Axonify Learning Method

82%

Ethicon sales reps are more confident in their

product knowledge and as a result sell

more..

Bottom-line results at Ethicon.

Ethicon

Page 31: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Bottom-line results at Capital BlueCross.

Happier Employees

“”It’s an easy system to use and a lot of fun. Last

night I went home and looked through the

materials so that I was prepared.”.

Business Impact

66% Reduction In Errors

Knowledge Lifts

Knowledge Improvements

40%

Capital BlueCross

Page 32: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Bottom-line results at Bloomingdale’s.

Bloomingdales

Results

86.6% Increase in confidence

Associate Feedback

Diverse Workforce

Bloomingdale’s employees represent

4 different generations and many cultures &

languages.

85.6% Stated that gamification increased their participation in learning

41% Reduction in safety claims

Page 33: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Bottom-line results at Bloomingdale’s.

Walmart

Results

54% Safety Incident Reduction

Application Safer Employees

I know that Axonify has positively

impacted our safety performance, it’s a

quick, simple way to keep safety top of

mind. - DC Manager

Employees Using Axonify

70,000+

120 Distribution Centers

Page 34: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

Introducing a new era of corporate eLearning that leverages how the brain actually works.

Page 35: Flexible Staffing in the UAE: Trends, Tips and Triggers for Embracing the Future

QUESTIONS & ANSWERS Thank You