flex and the city in london - keynote

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.

Flex: the leading RIA frameworkMichaël CHAIZE | Flash Platform Evangelist

©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential.

Menu du jour

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Why Rich Internet Applications ?

Why does it take so much time ?

Why the Adobe Flash Platform ?

Who invested in Flex ?

What happened in 2010 ?

What’s next ?

What happened to our soccer teams ?


Introduction

3

Michaël ChaizeFlash Platform [email protected]

My blog: www.RIAgora.com

@mchaize

Why Rich Internet Applications ?

®

Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe con�dential. 5

What Are Intuitive User Experiences?

! E�ective, E�cient, Engaging, Easy to learn, Error free

! Personalized, responsive experiences across devices and channels

! Communication & collaboration in context

! Harmonization of backend processes and services

®


Why Do Intuitive User Experiences Ma�er?

ForresterAugust 7, 2009�e State Of Enterprise IT Budgets: 2009by Heidi Lo and Andrew Bartels

©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con�dential. 7

RIA bene�ts

Operating costs ?

- 6M calls+ 19M€


RIA bene�ts

Operating costs ?


RIA bene�ts

Quality of process ?

From 4 weeksto 4 minutes


RIA bene�ts

Retaining customers ?

Would you leave this bank ?


RIA bene�ts

Di�erentiate ?


RIA bene�ts

Workforce productivity ?

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Rich User Experiences: Opportunities for internal users

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Rich User Experiences: Opportunities for internal users

5 mins 20 secs

Increase productivity & improve decision making

Why does it take so much time ?

®


NATO

®


NATO

From a system-centric views to a user-centric applications.

Design/Deviterations

PresentationLayer

Services exposure

Business layerDefinition Delivery

Long and painful development cycles.User is involved at the end of the process.The presentation steps start after backend steps.60% of IT applications fail because of poor user adoption.

CLASSIC IT development cycle (system-centric apps)

Services exposure

Business layer

DefinitionDelivery

Roles: design, business layer, presentation layerFunctional and technical specifications from the designGuarantee user adoption

OPTIMIZED RIA development cycle (user-centric apps)

USERS

Design/Usersiterations

PresentationLayer

Design/Deviterations

USERS

Up to 50% fasterMinimize iterationsSuccessful deliveries

USERS

Why the Adobe Flash Platform ?


Applications are beginning adapt to context

RIA Cloud Devices

Adobe Systems Inc.| FOTB2009

> >

DATA

APPLICATION SERVER

PRESENTATION LAYER


All external content and images pending approvals.

�e Flash Platform is the leading solution for rapidly building RIAs

MultiscreenContent and Applications

Flex

ColdFusion

Flash Media Server Family

Flash PlatformServices

AIR

Flash Player

Flash Builder

FlashCatalyst

FlashProfessional

Creative Suite Analytics &Optimization

FLA

SH P

LATF

ORM

TOOLS FRAMEWORK CLIENTSSERVICESSERVERS

LiveCycle

Who invested in Flex in Europe ?

SUCCESS STORIES

MAINFRAME

REAC

H

Local

Global

RICHText UI Integrated media GUI

CLIENT/SERVER

WEB APPLICATIONS

2004

1992

1998

RICH INTERNETAPPLICATIONS

MAAF, MMA, Generali, VEOLIA WATER, SANOFI AVENTIS

SUCCESS STORIES SALESFORCE.COM, SAP, MSFT SHAREPOINT

Sanofi Aventis, Renault, Chaumet, Société Générale, Gaz de France, BNP Paribas, Peugeot, ETAM...

SUCCESS STORIES

155kemployees

20Mcustomers

10kbranch o�ces

DESIGN, the DNA of Adobe powered by Adobe and SQLi

What happened in 2010 ?

10.1

EVERY SCREEN

THE RUNTIMES

ADOBE AIR 2.0

Out of the browserO�ine/Online syncInvoke OS Native ProcessesEmbed your own Java librariesSoon on smartphones

EXTENDED DESKTOP

THE RUNTIMES

ActionScript MXML

Separation of behavior from appearance

GraphicsLayoutAnimationPartsStates

Component Skin

CSS properties

BehaviorLogicData

FLEX 4 AND THE SPARK ARCHITECTURE

DESIGN IN MIND

FLEX 4

FLASH BUILDER 4

DEVELOPER PRODUCTIVITY

FLASH BUILDER 4

Project owner

Project supervisor

DesignSpecifications

MarketingCustomer relationship

Technical specificationsData modelIT productionDevelopment

Final user Developers

“Business” “IT”

The Enterprise love story

FLASH CATALYST CS5

LiveCycle Collaboration Service

IN-CONTEXT COLLABORATION

What’s next ?

MORE SCREENS, MORE FEATURES

THE RUNTIMES

http://max.adobe.com/online/

ADOBE AIR 2.5

MORE SCREENS, MORE FEATURES

ADOBE AIR 2.5

Flex “HERO”

THE FRAMEWORK

Multi-Screen Development: Allow developers to build applications that target the web, desktop or mobile devices using a single uni�ed framework.

Spark Maturation: Polish and grow the Spark architecture by adding new Spark components and capabilities.

Large-Application Development: Support developers building large applications by improving fundamental pieces of the Flex infrastructure.

Enhanced RSLs: Remove unused RSLs. Don’t load RSL already loaded by the main application.

FLASH BUILDER NEXT

DEVELOPER PRODUCTIVITY & MOBILE

FLASH BUILDER NEXT

Code templates

Metadata code completion

Generate from usage

Quick Assist/Fix

Override / Implements methods

http://blogs.adobe.com/flex/

LCDS NEXT

LiveCycle Data Services

Devices & Clients <HTML>JavaScript / AJAXiOS


All external content and images pending approvals.

�e Flash Platform is the leading solution for rapidly building RIAs

MultiscreenContent and Applications

Flex

ColdFusion

Flash Media Server Family

Flash PlatformServices

AIR

Flash Player

Flash Builder

FlashCatalyst

FlashProfessional

Creative Suite Analytics &Optimization

FLA

SH P

LATF

ORM

TOOLS FRAMEWORK CLIENTSSERVICESSERVERS

LiveCycle

2010 RIA rockstar

2011 RIArockstar

I’ll watch MAX keynotesh�p://max.adobe.com/online

®


Flash driving Innovation & Innovation driving Flash


Now you can free the Flex tigers

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@mchaize

flex and the city in london - keynote

Technology

adobe systems incorporated

dna of adobe

adobe flash platform

rich user experiences

usercentric applications

services copyright

nato copyright

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