fleet safety: benchmarking by the numbers
TRANSCRIPT
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Fleet Safety: Benchmarking by the Numbers. How Your Fleet Safety Performance Compares to the Industry
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I. GreenRoadII. What is Driver Safety?III. How to Analyze Your Driver Safety Data?IV. Benchmarking Your Drivers – Best PracticesV. Key Safety Trends – By Vertical – By GeographyVI. Industry UpdateVII. ClosingVIII.Q&A
Agenda
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GreenRoad
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GreenRoad is the global leader in driver and fleet performance management solutions helping organizations improve productivity through real-time actionable data.
Green Road
flexible, configurable l aligned with both manager and drivers’ interests l decade long track recordbillions of miles logged, millions dollars saved on fleet and operational expensethousands of unique driver events tracked daily
approachapproachimpactimpact
Our mission is to provide organizations with actionable, evidence-based information to run safe, efficient and profitable fleets.missionmission
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Who we serve worldwide
countries20+
industries including service, construction.,Healthcare,Utilities, bus,coach
50+
1:1Even distribution of large, small fleets
3 months ROIour customers realize 100% payback of the system in under 1 year
200%growth of vehiclestracked each year
90% of the drivers enrolled in our system become better, compliant drivers
MILLIONS IN SAVINGS Organizations worldwide are backed by the most established and trusted fleet safety performance management provider in the world
10+ yearsof data in GreenRoad’sdatabase from fleets and drivers across the U.S., UK, APAC, EMEA and Australia of all sizes, geographies and driving situations
10+ billionmiles driven and monitored in the database that are reviewed annually by GreenRoad and its experts
500,000+driving years logged in GreenRoad’s database that covers more than 150 categories of driving maneuvers
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What is Driver Safety?
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What is Driver Performance vs. Driver BehaviorDriver performance - what the driver CAN do. Driver behavior - what the driver DOES do.Driver performance focuses on the following:• The driver's knowledge• The driver’s skill• The driver’s perceptual & cognitive abilities
The two together are the core components of a solid driver safety programThe development, implementation, enforcement, and monitoring of a strong driver safety program can protect an organization’s human and financial resources. Such a program allows an organization to be proactive in controlling risks and is the first line of defense against the costs associated with high risk driving.
+Driver behavior focuses on the following:• What the driver chooses to do with the above mentioned attributes
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The Methodology Behind Driver Safety
Unconscious Errors Conscious Errors
Conscious ImprovementSubconscious Improvement
Continuous Self-Correction Cycle Predictable and Lower Fleet Risk
Minor CrashesSevere Crashes
Catastrophic Crashes
Driving ErrorsClose Calls
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What’s the Impact for Mobile Workforce or Fleet?The Results are Undeniable. Learn from Organizations that are outperforming the market.
Decline in risky driving maneuvers30%30%
Reduction in passenger injuries8.4%8.4%
Reduction in incidents20%20%
Reduction in annual fuel cost per vehicle$1.5k$1.5k
100%
80%
60%
40%
20%
0%
Before After
Experience the direct impactBetter Driver Behavior reduces cost and those immediate savings fallstraight to the bottom line.
BeforeAfter
65%
10%25%
Fleet Operations OPERATING MARGIN
Organizations that implement a Driver Safety Program and Best Practicesspend 25% less on insurance and 10% less on fuel.
Organizations with a defined Driver Safety Program quickly realize a 5 percent sustainable improvement in their operating margins.
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How to Analyze Your Driver Safety Data
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Driving Maneuvers – Up To 150 Data Points Acceleration
BrakingCornering
Speeding
Lane HandlingAcceleration while exiting turn
Braking into turn
Sudden brake in TurnLane Change posted exceedAcceleration into turn
Acceleration while in turnBraking while exiting turn
Braking while in turn
Turning
Fleet Speed
Posted Speed
Lane Change accelerateSudden brakeFleet speed in turn
Acceleration on lane change
Stopping to start
Turning brake Sudden accelerate
Idle to accelerateLane Change
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How to Score and Monitor for Success
High RiskDrivers Have accident rates 46% higher than good drivers
Medium RiskDrivers Moderately risky.
GoodDrivers Up to 10% more fuel efficient than medium and high risk drivers.
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How formalized is your driver safety program? Poll Question #1
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Benchmarking Your Drivers – Best Practices
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Using Scorecards and Gamification to Drive Change
A VARIANCE OF “UNKNOWN” DRIVERS
DRIVERS ARE MAPPED TO AN INDIVIDUAL RISK PROFILE
UNIFORM, IMPROVED DRIVING BEHAVIOR ACROSS YOUR FLEET
No VisibilityNo Visibility
Gain InsightGain Insight
Manage Change & Driver BehaviorManage Change & Driver Behavior
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How to Drive Sustainable ChangeUNFREEZE
Helping stakeholders recognizethat change is indeed necessary.
CHANGEDeveloping new behaviors, values and attitudes.
RE-FREEZEActions to reinforce and support changes so that they become a permanent behaviors.
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How do your Drivers Measure UpImplement a blind profile period before starting your program
020406080
100120140160180
Blind Profile
Begin Feedback and Drivers Self-Improvement
Management by Exception & Organizational Policies
Safety Score
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Key Safety Trends – By Vertical – By Geography
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Driving Maneuvers | Benchmark to your Industry Key Questions to Address When Setting Your Base:• What is your vehicle profile make up?
• What risky behavior to detect?Acceleration Braking Cornering Speeding
Lane Handling
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Safety categories Distribution | By VerticalSpecific industry, vehicles type and load affects driver behavior and risky maneuvers on the road.
Service and Logistics Bus & Coach Food and Beverage
Utilities and Construction
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Safety Categories Distribution | Bus & Coach
44%
36%
11%
3%6%
Bus and Coach
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Safety categories Distribution | Service & Logistics
13%
33%
17%
28%
9%
Service and Logistics
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Safety categories Distribution | Food & Beverage
11%
38%24%
23%4%
Food and Beverage
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Safety categories Distribution | Utilities & Construction
11%
30%
20%
29%
10%
Utilities and Construction
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Key Safety Trends – Trends by Speed
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Safety categories | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%
70%
1 - 10 mph 11 - 20 mph 21 - 30 mph 31 - 40 mph 41 - 50 mph 51 - 60 mph 61 - 70 mph 71 - 80 mph 80+ mph
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Acceleration Maneuvers | Analysis by Speed Level
0%10%20%30%40%50%60%
1 - 10 mph 11 - 20 mph 21 - 30 mph 31 - 40 mph 41 - 50 mph 51 - 60 mph 61 - 70 mph 71 - 80 mph 80+ mph
Bus & Coach Food & Beverage Service & Logistics Utilities & Construction
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Braking Maneuvers | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%
1 - 10 mph 11 - 20 mph 21 - 30 mph 31 - 40 mph 41 - 50 mph 51 - 60 mph 61 - 70 mph 71 - 80 mph 80+ mph
Bus & Coach Food & Beverage Service & Logistics Utilities & Construction
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Cornering Maneuvers | Analysis by Speed Level
0%10%20%30%40%50%60%70%
1 - 10 mph 11 - 20 mph 21 - 30 mph 31 - 40 mph 41 - 50 mph 51 - 60 mph 61 - 70 mph 71 - 80 mph 80+ mph
Bus & Coach Food & Beverage Service & Logistics Utilities & Construction
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Lane Handling Maneuvers | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%
1 - 10 mph 11 - 20 mph 21 - 30 mph 31 - 40 mph 41 - 50 mph 51 - 60 mph 61 - 70 mph 71 - 80 mph 80+ mph
Bus & Coach Food & Beverage Service & Logistics Utilities & Construction
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Speeding Maneuvers | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%
1 - 10 mph 11 - 20 mph 21 - 30 mph 31 - 40 mph 41 - 50 mph 51 - 60 mph 61 - 70 mph 71 - 80 mph 80+ mph
Bus & Coach Food & Beverage Service & Logistics Utilities & Construction
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Key Safety Trends – Cornering Trends
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77%
7%3%
3% 6%1% 2% 1%
Cornering Events Distribution | Bus & Coach Bus and Coach
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24%
42%
9%7%
4%4%
7% 3%
Cornering Events Distribution | Food & BeverageFood and Beverage
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22%
39%11%
11%5%
3% 6% 3%
Cornering Events Distribution | Service & LogisticsService and Logistics
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28%
31%15%
11%
5%3%
5% 2%
Cornering Events Distribution | Utilities & ConstructionUtilities and Construction
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Key Safety Trends – Seasonal Impact
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All Regions | Seasonal Impact Specific industry, vehicles type and load affects driver behavior and risky maneuvers on the road.
Q1 Q2 Q3 Q4
Although there are less days of operations during the holidays, number of events does not decrease significantly, high traffic during the holidays , busy roads, more stops per route, increase in number of bus passengers from November to December result in high number of Safety events captured
Spring & Summer time, high demand, higher level of passengers and families traveling
Recovering from holiday and less congestion and less activity.
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Bus & Coach| Seasonal Impact
Q1 Q2 Q3 Q4
Low volume of coach travel, shows and leisure activities.
Spring and summer time, high volume of coach holidays, school trips, short breaks and other activities
Lower volume of activities towards the holidays, less working days and driving hours, with higher number of passengers keep the total number of events captured in high level.
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Food & Beverage| Seasonal Impact
Q1 Q2 Q3 Q4
Increase in sales, higher demand, temporary drivers are hired to support the increase in dispatches towards and during the holidays
July –September, Summer time. Restaurants, bars are fully open. High demand, more deliveries, busy time of the year. Winter time, after the holidays, stay-at-home period of the year. Low volume of activity. Low volume of driving hours on the road, less safety events are captured
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Service & Logistics | Seasonal Impact
Q1 Q2 Q3 Q4
Capacity is lowered towards November/ December and Holidays time for Logistics July –September, Summer timeHigh volume of activity, heavy traffic on roads
High volume of operation is kept during the winter, snow, ice wind and other weather conditions influence the level of safety events captured
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Utilities & Construction | Seasonal Impact
Q1 Q2 Q3 Q4
Capacity decrease towards the Holidays in Construction. High level of events comes from Utilities, when there is increase in number of calls and higher level of accidents. Construction – High Capacity, working out in hot weather influence driving style and more safety events are captured.
Winter time, less projects are executed for Construction Fleets, returning to full capacity in the spring.
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Best Practice Recommendations for Drivers in Winter Time• Plan your trip according to the weather conditions • Turn on lights• Wear seatbelt • Stay alert • Turn off cruise control• Slow down and maneuver gently, brake gently • Enlarge the following distance, don’t tailgate • Notice snow, ice and black ice and slippery road conditions
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Industry Update
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Growth Factors for Mobile – More than Safety• Expense control in operations management
• Fuel• Vehicle maintenance • Bad driver behavior cause vehicle and cargo damage• Driver training
• Compliance: • CSA 2015: Hours of service regulation• IFTA: Any heavy truck that crosses state, province, or country boundaries must file IFTA paperwork that declares the number of miles driven in each jurisdiction.
• Also for small fleets and companies
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Growth of Telematics
0123456789
2013 2014 2015 2016 2017 2018
Use of telematics
Using telematics N. America Using safty solution UK + EU Using Telematics Russia + E. Europe
Growth from 2013 to 2018N. America: 200%Europe: 146%Russia +E. Europe: 207%
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How likely are you to install a mobile based fleet performance solution in the next year?Poll Question #2
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Growth Factors for Mobile Workforce Applications• Improved technology
• Next generation mobile devices• GPS, accelerometer, voice, data, barcode scanning
• Powerful wireless data networks• Reduce cost:
• Lower cost than telematics boxes• No operation and maintenance• Self install: Download app from the app store
• Additional Workforce Management applications in one device• HOS• Navigation• Proof of delivery• Work management and planning• Integration to inventory and billing
• Flexible pricing model using SaaS
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Growth Factors for Mobile Workforce Applications
05
10152025
2012 2013 2015 2016 2017 2018 2019
Potential app installation in Mobile Workforce market: North America
Install work apps Workers Frost & Sullivan
38% of works will use mobile application in 2019Growth of installing works apps by 186%
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Questions?