CONSUMER CATALOGUE Rev.1014

FLAWLESS BEAUTY& RADIANT SKIN

Sormé is the Egyptian name for the natural black ‘Kohl’ substance used by queens and princesses to enhance their eyes; ‘the mirror of the soul.’ Dating back to the 4th millennium B.C., Cleopatra made this intensely pigmented black powder a sensation with her exotic eye makeup. ‘Kohl’ is still used today to create the mysterious allure that is truly timeless.

Superb makeup must be both glamorous and beneficial to your skin; The living canvas for every color. For over 20 years, Sormé has teamed with professional makeup artists and the finest formulators around the world to bring you an exceptional blend of traditional beauty, wisdom and advanced anti-aging technology in every product.

Active plant botanicals, natural minerals, healing vitamins and age-reversing peptides help protect and improve your skin as rich color pigments enhance your natural beauty. Today, Sormé is the makeup of choice for top Hollywood film studios and celebrities. Discover why Sormé is the exceptional makeup for all ages.

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Sormé is a brand thatapproaches makeup froma skin care point of view.A sophisticated, multi-tasking line of makeup,Sormé is formulated withclinically proven anti-aging peptides, naturalantioxidant botanicals,sunscreens and the finestcolor pigments available.

Sormé is an Award Winningmakeup line and a regular on thepages of Beauty Launchpad,Dayspa and Dersmascope industrymagazines as well as People andAllure magazines. Our products areknown and used by celebritymakeup artists and stylists as their‘secret weapon’ to create theirvision of glowing skin, pouty lipsand captivating eyes.

MINERAL ILLUSIONOil Free Luminous Foundation

With natural, non-chemical sunscreen Fragrance Free

Pure minerals create the smoothest finish ever while reflecting light todiminish fine lines, discolorations, and enlarged pores. Shea Buttersoothes skin while antioxidant Vitamins A, C, and E rejuvenate andprotect. Medium coverage gives a flawless finish.

FRESH STARTFRESH START ANTI-AGING #77• Infused with Revitalizing Dermaxyl® Peptide• Hydrates and firms while preparing skin

for silky smooth makeup application• For normal to dry skin

FRESH START OIL FREE # 76• Oil-Free• Silicone Free• Specialized for oily, sensitive, and acne-prone skin

FACE*This medallion designates a Launchpad Readers Choice Award winning product.

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301 302 303

Light Medium Dark

710 Porcelain 711 Golden Light 712 Beige Nude 713 Vanilla Beige 714 Honey 715 Dark Beige 716 Tawney 717 Caramel

304 True Ivory 305 Cool Porcelain 306 True Sand

PERFECT TOUCH Concealer Pen

This silky fixing fluid makes flaws, dark circles, wrinkles, dullness,and signs of fatigue appear to virtually vanish. Superb lastingcoverage looks natural and contains antioxidants, vitamins andcalming botanicals.With Vitamins C & E, Cucumber & Arnica

BELIEVABLE COVER Concealer

This concentrated creamy concealer completelycovers under eye darkness, brown spots, blemishes,and redness. Won’t cake, settle into fine lines, ordisappear until you remove it. With vitamin E ithelps repair your skin as you conceal flaws.

NEW ITEM

BELIEVABLE FINISH Powder FoundationVersatile Wet/Dry Formula Fragrance-Free

This superb, silky makeup provides beautiful, flawless coverage whilehydrating and rejuvenating your skin. Antioxidant Vitamin C and Vitamin E stimulate cellular renewal to preventaging. Hydrating Jojoba Seed Oil keeps skin youthful and dewy.

* Also available in refills

MINERAL SECRET Loose Finishing Powder

This magic ‘retoucher’ minimizes flaws, fine lines and pores instantly.100% pure micronized minerals reflect light for healthy radiance.This good - for - you powder has no chemical additives to irritatesensitive skin. Use over foundation or on bare skin.

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TREAT & TINTSkin Perfecting BB Cream

Introducing Our Multi-Purpose Skin Perfecting BBCream with the Power of Argan Oil Concentrate

BB Cream provides instant luminosity, even tone,smoothness and hydration of the skin.• Lightweight, sheer coverage diminishes flaws andwrinkles• Pure Argan Oil; rich in Vitamin E and essential fattyacids, deeply hydrates and nourishes the skin• Aloe and Chamomile calms sensitive skin and helpprevent redness• Antioxidant botanical complex of Panax Ginseng,Rosemary, Passion Fruit and Papaya reserves skin andprevents free radical damage.• Paraben free• SPF 30

730 Fair Beige 731 Light Honey 732 Medium Tan 733 Deep Bronze

FACE

420 Sheer Translucent 421 Fair 422 Medium 423 Dark 424 Citron 425 Tan Tone

401 Natural Buff 402 Soft Ivory 403 Pure Beige 404 Blush Beige 405 Honey Dusk 406 Golden Tan 407 Beige Suede 408 Suntone

NEW FORMULA

MINERAL BOTANICALS BLUSH TALC FREE PARABEN FREE FRAGRANCE FREE

Makes cheeks come alive with vibrant color and dewyluminosity as you pamper your skin. Theseilluminating, silky feeling mineral blush tones areinfused with nourishing Vitamin E, skin rejuvenatingRooibos, and antioxidant Pomegranate to keep skinyoung and healthy. They blend like a dream and layerup to any intensity you like.

LONG LASTING BLUSHWet or Dry

A flush of color makes your skin come alive andgives a youthful look of innocent blushing. Soft,matte formula glides over cheeks smoothly for a natural, even finish.

SHIMMER GLOWSparkling Mineral Face & Body Powder

This sparkling mineral powder catches the sun’s rays for super allure on face,décolleté, all over the body. Sheer powder with built in brush applicatortucks into your bag for easy, mess free use anytime, anywhere!

FACE

501 Pomegranate 502 Wild Rose 503 Natural Earth 506 Natural Blush

530 Confidence 531 Simplicity 532 Affinity 533 Excitement 534 Love

535 Harmoney 536 Charisma 537 Fever 538 Mesh

84 Rosy 85 Bronzed

BELIEVABLE BRONZER

This slightly glistening formula adds gorgeousluminosity while it warms your skin tone. True softbronze tones stay true to color and look like a naturalsun-kissed tan. Antioxidants Vitamin C and E protectyour skin from aging caused by free - radical damage.

BAKED BRONZER WET / DRY

Give your skin luminious, sunny summer glam instantly with this micro-fine swirled bronzer. Baked onterracotta tiles, this sheer light reflecting powder has radiantsparkles that makes skin look dewy. Antioxidant Panax Ginseng and Vitamin E combine withsoothing Aloe Vera and Chamomile to keep skin youthful andhydrated. Won’t streak, fade, or turn color. Apply it wet fortropical, bronzed drama.

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FACE

807 Warmth 808 True

802 Goddess 803 Sunkissed 804 Terracotta

NATURAL BLOTTING PAPERSPOWDER FREE

“JUST BLOT IT OUT!”

WITH NATURAL GREEN TEA EXTRACT #BPGTThe Final touch in an all-day perfect nish.With green tea extract known for its calming effectsinfused into super absorbent natural pulp paper.

WITH NATURAL TEA TREE EXTRACT #BPTTThe Final touch in an all-day perfect nish.Heal tired skin with naturally invigorating Tea Treeleaf oil and super absorbent natural pulp paper.

NEW ITEM

NEWITEM

NEW ITEM

DEAD SEA SALTS #MRTMAKEUP REMOVER TOWELETTES75 sheets per pack

Especially soft cosmetic wipes which gently clean, tone and moisturize the skin in one step. Infused withAloe to soften and smooth the skin, this professionalmakeup remover Towelettes feature a perfectlybalanced concentrate of Dead Sea minerals thatreplenish, rehydrate and recharge the and effectivelyremove all types of makeup, including toughwaterproof makeup.

UNDER SHADOW Eye Shadow Base No.650

This amazing cream formula neutralizes darkness,veins, and redness so that your eye shadow colors willlook rich and true. Makes eye shadows budgeproof andimproves blendability. Hydrating botanicals, vitamins,and antioxidants repair and protect eyes.

LONG LASTING EYE SHADOW Wet or Dry

Smooth blending, richly pigmented colors let you create anylook from classic to smokey. High fashion and natural nudeshades are super long lasting and fragrance-free.

EYES

MINERAL BOTANICALS EYE SHADOWTALC FREE PARABEN FREE FRAGRANCE FREE

Your eyes will mesmerize when swept with these richly pigmented, botanicalinfused mineral eye shadows. The luscious velvety textured formula pampersdelicate skin with antioxidant Pomegranate, Green Tea and White Tea. Vivid ormuted colors blend easily for long lasting, fade and crease-resistant wear.

Our Latest Shades

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602 Buff 603 Cocoa 604 Banana 605 Bone 606 Safari

607 Seashells 608 Bare 610 Coffee 611 Taupe

613 Smoke 615 Ice 616 Glow 618 Silk

630 Half Moon 631 Bronzina 632 Flash 633 Exotica 634 Serenity 635 Contrast

636 Posh 637 Amethyst 638 Arena 639 Peace 640 Suspense 641 Black Velvet 642 Attitude 643 Intrigue 644 Sterling 645 Caviar 646 Status

SMEARPROOF EYE LINER

The dream eye pencil; easy glide, intense color, andwaterproof, smearproof wearability. This creamy formula has Vitamins C and E to nourish skin andLecithin to prevent dryness. The unique square shapegives better control. White is great for highlighting.

3 IN 1 SHARPENER #3TS

Works for slim or jumbo pencils. Bottom container kindly holds pencil shavings.

THE SHARPENER #TS

Sharpens slim eye, lip and brow pencils to aperfect tip as it keeps things tidy, holdingshavings in the base.

JET LINER Precision Liquid Eye Liner

Exceptional for flirtatious, defined eyes, Jet Liner creates a dramatic line and dries fast to prevent smearing or smudging. Exclusively designed brush is firm and thinly tapered for ultimate control. Lets you create a fine natural line or super sexy ‘Sophia Loren’ look.

EYES

JO1 Black JO2 Brown JO3 Sapphire JO4 Aztec JO5 Slate JO6 Deep Khaki

Black 1 Black Brown 2 Brown 3 Navy Blue 4 Charcoal 10 White 23 Teal 24 Black Jade 25

ULTRA LASH Lengthening Mascara

Instantly lengthens, thickens, and defines each lash for a full,flirtatious flutter without clumping. Conditioning Vitamin E andShea Butter strengthen, condition, and protect lashes from drynessand breakage.

Also try Water-Resistant Ultra Lash.

EXTREMEVolumizing Mascara

Paraben Free

Get the thickest, lushest looking lashes ever with thismaximum glam mascara. Defines and separates lashesas it strengthens and conditions with Hyaluronic Acid,Aloe Vera, and Vitamin E. Smudge and smear resistantformula.

CLEAN & GENTLE #MROil-Free Eye Makeup Remover

Ophthalmologist tested Sensitive Eyes Safe Thimerosal Free

Sweep away even waterproof mascara with this thorough cleansing yetextremely gentle oil-free remover. Aloe and Cornflower soothe thedelicate eye area and help prevent redness and puffiness. Ideal for contact lens wearers.

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LASHES

UO1 Black UO2 Dark Brown UO3 Clear

EO1Black EO2 Black Brown

Water Proof - WUO1 Black

Water Proof - WUO2 Dark Brown

EXTALASH™Lash Enhancing Serum # EX01

Turn your natural lashes into the longest, lushestlooking lashes in 30 days or less. Clinicallyproven, advanced lash treatment technologywith Apple Peptide Complex boosts natural lashrenewal and longevity to help lashes appearlonger and fuller. Amino acids build keratinproteins to strengthen, hydrate and make lasheslook darker, more defined and so fluttery youwon’t believe they’re yours.

LASHES &BROWS

25% Increase in Eye Lash LengthAfter 2 Weeks of Use

GET A BROW GEL Shaping & Controlling Gel

Tame unruly brows with this conditioning, non-flakinggel. Shapes, holds brows in place and adds naturalshine. Panthenol (Vitamin B5) and hydrolyzed keratinprotein strengthens brows and keeps them healthy andthick. Tints give natural color definition.

BROW STYLE

Color, shape, and add thickness to your browsinstantly! Two Brow Coloring Powders mix for aperfectly natural look. A Brow Defining Wax intensifiescolor and adds texture. Fine, Medium, and Full stencilsget you celebrity style shape. Two brushes included.

EXTABROW™Brow Enhancing Serum #EX02

Breakthrough technology transforms fine, sparse and faintbrows into longer, thicker and darker brows in just 30days. Clinically proven Panax Peptide™ stimulatesnatural brow growth and extends the life cycle for fullerlooking brows. Pro Vitamin B5 increase brow hairstrength to help prevent breakage and make brows lookfuller and more defined.

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BROWS

935 Blonde 936 Fawn 937 Dark Brown 938 Clear56 Soft Blonde 57 Brunette 58 Deep Brown

BROWS

BROW LIFT HIGHLIGHTING PENCIL

Give your brows a sexy, eye-catching ‘lift’ and brighten youreyes for the most wide-awake look ever. This smooth creamyformula is naturally hydrating and blends like a dream. Oneshade brightens all!

BROW PENCIL

Color your brows and blend color in with this dual- purposeBrow Pencil and brush combo. Perfect texture lets you fill inbrows naturally and create ‘fake’ brow hairs in sparse areas.Natural, neutral colors give you a well defined, polishedlook. Waterproof.

ALWAYS PERFECT BROWS

Make sparse, faint, or over-tweezed brows look fabulous!This kit of 3 shaping stencils, one Powder Brow Color andBrush easily creates the look of fuller, healthier brows.

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31 Soft Blonde 32 True Taupe 33 Rich Brown 34 Soft Grey

36 Dark Smoke 37 Walnut 38 Soft Smoke 39 True Blonde 54 Dark Brown 55 Medium Brown

PERFECT PERFORMANCE LIP COLOR

These beautiful fashion and classic lip colors are infused withnourishing Vitamin E to smooth, moisturize and protect lipsfrom signs of aging. Sheer, Cream, Pearl or Matte finishes aresatiny and richly pigmented.

LIPS

102 Rose 105 Brique 106 Golden Nugget 107 Glamour Red 109 Bronze Glow 110 Mauve

117 Guess 118 Dusk 123 Romance 227 Joyful 228 Bashful 230 Destiny 232 Wish

233 Bliss 235 Clear Vitamin E 236 Envy 239 Perhaps 241 Feminine 243 Smile

LIPS

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LIP COLOR

This creamy lipstick gives full, rich color and feels luscious on the lips. Naturalmoisturizing lipids hydrate and keep lips soft and smooth. Antioxidants andVitamin E protect against environmental damage. Makes lips look sexy, youngand sensationally radiant.

MINERAL BOTANICALS PARABEN FREE

VITAMIN E LIP CONDITIONER

Ultra moisturizing and infused with Vitamin E, this superconditioner instantly softens and smoothes dry, cracked lipswhile protecting them from aging due to environmental stress.Available in Clear.

SMEARPROOF LIP LINER

Define your lips naturally and keep lipstick from bleeding with thiscreamy textured yet long-lasting liner. Hydrating Lecithin keeps lipssupple and smooth while Vitamin C and E help prevent lip lines.Exclusive square shape gives you ultimate control.

12 Decaf 15 Earth 16 Sand 18 Chestnut 19 Tease

20 Baby Doll 21 Nectar 22 Pure Rose 26 Cognac 27 Dusk

244 Delicious 245 Captivate 246 Spirit 247 Simmer 249 Dazzling

250 Confection 251 Cherish 252 Shock 253 Vibe 255 Twist

7 Natural Nude 8 Brique 9 Burgundy 11 Cappuccino

LIPS

LIP THICK®

PLUMPING LIP GLOSS

Get full, sexy, starlet lips without injections. Maxi-Lip®peptide stimulates natural collagen to increase lip fullness upto 40% in 30 days. Fruit acids, Aloe Vera, and Vitamin Asmoothes lip lines and hydrate to keep lips kissably smooth.Use ‘Clear’ twice daily.

TASTY TUBESSheer Shiny Lipgloss

Slip on sexy lip shine anytime with these slicktubes that you’ll tote everywhere. Gorgeoussheer tints are pearly, sparkling or satiny in sixdelicious dessert flavors. Super conditioningformula keeps lips kissably soft and smooth.

90 Clear 91 Twinkle 92 Doll 94 Dreamy 96 Barely 97 Bloom

1001 Cosmic 1002 Heaven 1003 Lollipop 1004 Meltdown

1006 Demure 1007 Icon 1008 Empress 1009 Diva 1010 Petticoat r

01B Pout 02B Mesmerize 03B Mystery

04B Magnetic 05B Punch 06B Chic

BRUSHESTOOLS

PROFESSIONAL BRUSHESHigh-quality makeup brushes for the artist’s choice of makeup application. Each brush is designed with ergonomic balance for easy handling and control, and the perfect taper for precise color application

PROFESSIONAL BRUSH SETDEAL 1961Fifteen highest quality, long-lasting brushesin natural or synthetic bristles give you theperfect professional application. Plus elegant roll up holder

KABUKI BRUSH #966This super soft, full brush applies powders,blushes, and bronzers like a dream.

SLIM DOUBLE MIRROR3x magnifying and normal mirror slips intomakeup bag for perfect touch ups.

PROFESSIONAL ESSENTIALBRUSH SET DEAL 1964Travel friendly Natural bristlesMagnetic closure

Five of our best selling highest-qualitybrushes in a compact brush pouch

PROFESSIONAL TOOL BELTEnough room for all your accessories andessentials. Work like a pro with this allpurpose makeup tool belt.

TOOLS &BRUSHES

CONTOUR BLUSH BRUSH#952

Angled natural hair blush brush is excellent for facecontouring and precise blending.

BLUSH BRUSH #951

Smaller tapered round natural hair brush appliescolor beautifully over the apples of the cheeks.

POWDER BRUSH #950

Full, soft natural hair and round cut brush sweepsloose powders over skin for a flawless finish.

CONCEALER BRUSH #953Firm synthetic brush applies and blends cream concealers smoothly and precisely.

FLUFF SHADOW BRUSH #954This fluffy large brush is ideal for applying a soft wash of color onto your lids.

ANGLED SHADER BRUSH #956This firm, tapered brush fits eye contour and outereye area for depth and dimension.

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FIRM DEFINER BRUSH #957Extra firm natural hair brush for highlighting oradding intense, smoky color.

EYELINER BRUSH #959Firm angled natural hair brush lets you create a natural or smokey, sultry look.

FINE EYELINER BRUSH #961For precise definition, this ultra fine line natural

hair brush pinpoints the lash base.

BROW GROOMER BRUSH#960Synthetic brush grooms brows and blends browcolors for a natural look.

BROW FILLER BRUSH #958Works with brow powders and pomades to shape,color and define brows.

FOUNDATION BRUSH #963Firm, tapered synthetic brush applies liquid orcream foundation smoothly and precisely.

LIP BRUSH #964Contoured firm natural hair brush helps lipstickcolors look more intense and last longer.

FAN BRUSH #965Fluffy wide natural hair fan brush ensures a soft airbrushed look with no hard edges.

MOON SHADOW BRUSH#967Rounded crescent shape natural hair brush is idealfor super precise eye crease shading and sculpting.

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Persé Mineral Basics is for all skin types.Oil-free formulas help keep oily,blemished skin looking more clear andhealthy.Natural emollients help prevent drynesson dehydrated or mature skin.No fragrance, talc, oils, or irritatingadditives so even sensitive skin feelscomfortable.Natural light-reflection diminishes finelines and wrinkles on aging skin.All natural UV protection helps keep allskin types protected from free-radicaldamage.

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MINERAL BASICS

PERSÉ FRESH MINERALS PRESSED MINERALFOUNDATION

This exceptional, silky formula istriple milled to perfection for aflawless finish that looks naturaleven close-up in brightdaylight. Instantly diminisheswrinkles, discolorations,blemishes, and redness withsmooth coverage you can build.

401 Porcelain 402 Golden Light 403 Beige Medium

407 Ivory 408 Neutral Beige 409 Cool Medium

404 Neutral Medium 405 Honey Medium 406 Deep Tawney