“flavors of fall” theme day event
DESCRIPTION
“Flavors of Fall” Theme Day Event. Dana Magee Dietetic Intern ARAMARK Distance Learning Dietetic Internship. Purpose. Develop a business plan and implement a retail theme day event to explore: The company Market Analysis Marketing Strategy Financial Plan Resources. Mission Statement. - PowerPoint PPT PresentationTRANSCRIPT
““Flavors of Flavors of Fall”Fall”
Theme Day EventTheme Day Event
Dana MageeDietetic Intern
ARAMARK Distance Learning Dietetic Internship
PurposePurpose• Develop a business plan and implement a retail
theme day event to explore:
o The companyo Market Analysiso Marketing Strategyo Financial Plano Resources
Mission StatementMission Statement• Provide world-class experiences,
environments and outcomes • Exceed the expectations of customers• Delivering sustainable, profitable growth in
sales, earnings and cash flow in a global company built on pride, integrity and respect
Business ObjectivesBusiness Objectives
Increase gross sales on Thursdays by 5%
Increase customer satisfaction(variety, vegetarian option, healthy)
Increase number of exhibition sales by 10% compared to sales for the week
Company SummaryCompany Summary
Patient Services RetailEnvironmental
Services
Maintenance MailroomTransport Services
ARAMARK Services
Company Summary
• ARAMARK: 40 years, 6 years Service Master, ARAMARK ever since
• Fiscal responsibility• Leadership in area that MLH is not experts • Technology budget
Company Summary• 4 week seasonal menu• 300 people a day• Stations
o Sizzleo Homeo Pizzao Stuffedo Crispo Sweet
Market AnalysisMarket Analysis• Café Initiatives
o “Well Ahead”o 2 options of <500 calorie meals o Fryer freeo Low Sodium soupso Nutrition information
Market Market AnalysisAnalysis
StrengthsConvenience, payroll
deduction, healthy food, nutrition is displayed (Just4U campaign)
WeaknessesCapacity, wait time,
need for more cashiers, open
positions
OpportunitiesBundling, exhibition
meals, advertising emails
ThreatsEconomy,
competitors, bagged lunches
Target MarketTarget Market• Results of Sampling
Surveyo Top items: soup and
salado Average estimated check
$5.45o Health: 2.88o Vegetarian Options: 2.78o Variety: 3.02
The The MenuMenu
Marketing StrategyMarketing Strategyroduct: Healthy, fresh, salad and soup,
dessert, free apple, made to order
lace : Bryn Mawr Hospital Café, exhibition station, decorated with fall décor
ricing: Value bundle, with or w/o dessert
romotion: sampling, email, table tents, fliers, nutrition information at station
Marketing StrategyMarketing Strategy• Customer service: Survey
• Merchandizing: Full plate display, MTO
Resources: Food
Red Delicious
10 Apples $3.94 Iceberg 1 bag $4.28
Butternut Squash
2 5lb bags $28.86 Yogurt 2/3 case $8.52
Sliced Carrots
2 2lb bag $3.58Chicken Tenders
3/4 case $39.35
Diced Onions
5lbs $5.15Grape
Tomatoes15 pints $23.10
Celery 1 lb. bag $8.65 Carrots 1 bag $6.45
Vegetable Base
1 container $5.09Sliced
Cucumber 1 tray $17.05
Yam 1#10 can $5.11Shredded Cabbage
½ bag $4.65
Spring Mix
2 bags $15.60Apple
Blossom21 $22.14
Romaine Case $17.41 Total: $218.93
Break Even Analysis
Flavors of Fall Special: Cider Grilled Chicken Salad
Sales
Sales per unit $5.99
Units Sold 57
Variable Costs
Labor per unit ( 4 hrs., 18.50/hr., 57 units sold)
$1.29
Raw food cost $2.39
Variable costs (total) $3.68
Fixed Costs
Insurance and misc. admin ($250/day) $41
Decorations 0
Fixed costs total $41
Breakeven in number of units sold 17.75-> 18 units
For purpose of breakeven analysis did not take value meal price into account
EvaluationEvaluationIncrease gross sales on Thursdays by 5%
Outcome: 5.15% increase Objective met!
Increase customer satisfaction to rating of 4 out of 5Outcome: Variety: 4.5 Vegetarian option: 4.4 Healthy: 4.56
Objective met!
Increase number of exhibition sales by 10%
Outcome: 46% increase
Objective met!
ImprovementsImprovements
• Don’t run out of soup!
• Make the dessert from scratch
• Education on using herbs instead of salt
• Soup at the end of the line
Feedback Feedback • “Soup was great serve it again”• “Fall motif is refreshing”• “Thanks for trying new things and promoting
variety”• “Awesome”• “Butternut Squash soup yesterday was fabulous
and I HOPE it will be on the menu!! The Fall decorations and presentation looked great! Nicely done!”
Thank you!Thank you!Any questions?