fixing common problems with seo by steve mortiboy
TRANSCRIPT
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Fixing common problems with SEO
By Steve Mortiboy
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Tools we’ll use
• Google Search• Google Webmaster Tools (aka Search Console)• Chrome Developer Tools• Why No Padlock• Moz Local Search Tool
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How does Google work?
When Google crawls a site it checks:• Robots.txt• Sitemap.xml• Source code of each page it crawls • Meta tags in the source code• Content of each page crawled
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SEO Meta Tags• The title tag
<title></title>
• The meta description<meta name="description" content="" />
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Additional SEO Meta Tags
• NOINDEXNOFOLLOW
• NOODP• NOYDIR
<meta name="robots" content="noindex" />
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Google doesn’t use my...
• #1 most frequently asked question in SEO:Why doesn’t Google use my title or description?
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Google Quality Guidelines• Every page must have a title and description• Every title and description must be unique• Titles should be less than 60 characters• Descriptions should be less than 160 characters• Brand your titles• Titles and descriptions should be descriptive,
no keyword stuffing• Use NOODP and NOYDIR• Fix problems as soon as they occur
https://support.google.com/webmasters/answer/35624?hl=en
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Checking the index date in SERPS
site:mydomain.com
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GWT – HTML Improvements
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Helpful Resources
• https://semperplugins.com/faqs/why-doesnt-the-title-and-description-i-set-appear-in-search-results/• https://semperplugins.com/documentation/checking-index-status-in-google-search-results/• https://www.youtube.com/watch?v=fpbpfjzEBAM• https://support.google.com/webmasters/answer/35624?hl=en• https://semperplugins.com/faqs/can-i-remove-the-date-from-google-search-results/• https://www.youtube.com/watch?v=fpbpfjzEBAM• https://semperplugins.com/documentation/google-webmaster-tools-how-to-fix-html-improvements-reports/• https://www.google.com/webmasters/tools/
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Headings – H1, H2, H3
• Headings are important to visitors and Google• H1 headings should be for the page/post title only• There should only be one H1 heading on any page• H2 headings are for primary headings in content• H3 headings are for secondary headings in content• Never mix and match• Fix bad headings in theme template files
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Blocked Resources
You can block Google using:• Robots.txt• NOINDEX meta tag• .htaccess• Search Engine Visibility setting in WordPress
(Settings > Reading)• Using some plugins
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Robots.txt
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GWT – Blocked Resources
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Crawl Errors
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Crawl Errors - CausesCommon causes of Crawl Errors:• Incorrect URL due to change in permalink
Examples:• Change to the permalink structure in WordPress• Change to page structure or category structure
i.e. move a top level page to a child page/wordpress-seo/ to /services/wordpress-seo/
• Change to page slug, i.e. rename a slug from /contact/ to /contact-us/
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Crawl Errors - Causes
Common causes of Crawl Errors:• Incorrect URL due to bad hyperlink on your site
Examples: • you typed a URL wrong• you created a link to a page then deleted that page
so the link goes nowhere
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Crawl Errors - Causes
Common causes of Crawl Errors:• Incorrect URL used in a backlink to your site
Examples:• Someone mistyped the URL when linking to your site• Someone linked to a page that no longer exists
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Crawl Errors - Causes
Common causes of Crawl Errors:• Server issues• DNS issues• Plugin or theme issues
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Crawl Error Details
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Crawl Error Details
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Crawl Error Details
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Fixing Crawl Errors
• Use Broken Link Checker pluginhttps://wordpress.org/plugins/broken-link-checker/
• Use Redirection pluginhttps://wordpress.org/plugins/redirection/
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Bad Backlinks
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Bad Backlinks• https://support.google.com/webmasters/answer/2648487?hl=en• https://www.google.com/webmasters/tools/disavow-links-main
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Mobile Usability
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Mobile Usability
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Mobile Testing Tool
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Mobile Testing Tool
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XML Sitemap Issues
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XML Sitemap Issues
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Structured Data – Schema markup
What is Structured Data / Schema markup?• Structured data is a type of markup that Google uses
to display rich snippets and Knowledge Graph cardsin search results
Examples of rich snippets include:• Product price and availability information• Star ratings• Recipe information• Event information
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Structured Data – Schema markup
https://developers.google.com/search/docs/guides/intro-structured-data
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Structured Data Issues
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Structured Data Testing Tool
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Page Speed
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PageSpeed Recommendations
• Implement caching• Remove render blocking for above-the-fold content• Optimize images• Speed up server response time• Implement minification• Avoid redirects• Enable compression
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Page Speed Testing
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HTTPS Encryption
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Local SEO Issues
• Name, Address and Phone (NAP) markup• Missing or incomplete Google Business listing• Missing, incomplete or conflicting business listings,
directory listings, social media information and review sites
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Local SEO Tool
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Questions?
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Semper Fi Web Design• Support• Security• Performance
• Development• Design• SEO
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