the b

usin

ess o

f life

Advertisement

3,500

What is an advertisement?

• Tells people about your business• Persuades them to visit you and buy

your product or service

3,500

Where do we see or hear adverts?

3,500

Which media will you use for your advert?

• Who do you want to buy from you?– Do they watch TV?– Do they read the paper?– Do they listen to the radio?– Are they always on the internet?

• Do you want to talk to people all across the UK, or just in your local area?

3,500

How will you make your advert stand out?

• It should say who you are and what your product or service is

• Tell people why they should buy from you• How do they contact you?• Make it memorable!

3,500

What did you remember?

Chicken sandwich

McDonalds Boy and his dad

Chicken

Proper bacon

Toasted rollLimited edition

Sat in restaurant

BBQ sauceChicken legendRed

M Logo

I’m lovin’ it

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What did you remember?

Cadburys

Creme Egg Purple

Your happiness loves Cadbury

Creme egg splattered all over page!

logo

packaging

3,500

What did you remember?

Lovely juicy oranges

Innocent Never concentrated

Funny noises

TreesJuicy by nature

Never sweetened

fishFunnyRed

LogoLovely bottle

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What did you remember?

Summer 2015

Minions Bob

Stuart

Yellow

Kevin

3DSillyGuitar

Movie

I’m with stupid

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Important information to include

How do they find out more?

Your slogan (if you have one!)

Your logo

What your product or service is

Your packaging (so people know what to look for

3,500

Remember!

Think about the who you want to appeal to

Where will they see your advert (which

media will you use)?

Include all the important information

Above all – make it stand out!

Have fun!