fivehmquestionsweinfeld
DESCRIPTION
This is a 2 part presentation. This is Part 2.TRANSCRIPT
![Page 1: Fivehmquestionsweinfeld](https://reader038.vdocuments.mx/reader038/viewer/2022100600/556267c5d8b42ae87d8b51f1/html5/thumbnails/1.jpg)
Five Questions for H&M
By Carol L. Weinfeld
1. Should sustainability and organic cotton be mentioned in the advertising?
2. Please give examples of how “living a full life” relates to the brand.
3. Will H&M later sell kids basketball sneakers?
4. Clarify “seminal” re: H&M fashion.
5. Do we want to target influencers first and then become “massperational”?