five ways to drive business using social media (instantly)
DESCRIPTION
My presentation for Oxon Digital on how to leverage the quick wins present in the social web and how to justify return on investment for social media spend.TRANSCRIPT
YOURLOGO
Five Ways to Drive Business Using Social Media (Instantly)
Marcus Taylor, SEOptimiseHead of Social Media
@MarcusATaylor
Probably the most commonly asked question in social media…
What’s the ROI? “The ROI of social media is that yourBusiness will still exist in 2015.”- Gary Vaynerchuk
“What’s the ROI of painting the walls in the conference room?”- David Meerman Scott
“What’s the ROI of your mother?”- Brian Solis
3
The majority of the value in social media comes frombuilding relationships – how do you measure the ROIof relationships?
Building relation-ships & communityDriving sales through social channels
4
What five things would I do if I had one month to create a positive impact on bottom line for a Business using social media channels?
1) Use Twitter Search to listen and act upon opportunities
5
2) Offer perks on social event networks
6
3) Video Marketing around keywords
7
“Optimised video is 53 times more likely to rank first page in Google than a normal page”
4) Utilise Facebook Landing Pages to Drive Leads
8
5) Reach out to bloggers in your niche and involve them.
9
Q & AAny questions?
10