Five Steps to Accelerate Your Investment in Business Intelligence with Information You Can Trust!

Session Abstract

Many organisations struggle with broader user adoption of Business Intelligence and Performance Management due to a lack of trust in their data, and the inability to deliver the breadth, speed and consolidated information perspective necessary to keep pace with the business.

This "how-to" session will discuss how to enhance your existing and planned Cognos initiatives by addressing the need for on-time delivery of trusted information.

Specifically, learn how to leverage the IBM InfoSphere product portfolio, as a foundation for Cognos 8 BI, to immediately address your data quality; real-time information integration and data warehousing challenges to drive more business value.

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BusinessValue

Maturity ofInformation Use

Accelerate to the Next Level Unlocking the Business Value of Information for Competitive Advantage

Performance Management Challenges Faced

How to deliver: quality information from fragmented, disparate systems at volume and velocity required by the business?

How to address the diverse needs of everyone in the business with a complete, consistent view of information?

How to establish standards, governance, and breakdown barriers to establish anIT-business partnership

Business Challenge

Information Challenge

Process Challenge

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Source: Gartner

Business Impact The cost of a lost or incomplete customer record is $182The cost of a lost or incomplete customer record is $18244

Enterprises have 14 different customer databases on averageEnterprises have 14 different customer databases on average22

66% indicate profitability is negatively impacted by bad customer data66% indicate profitability is negatively impacted by bad customer data11

30% of retail item information is incorrect, leading to 3.5% in lost sales30% of retail item information is incorrect, leading to 3.5% in lost sales33

Credit card issuer fined $100M due untimely reportingCredit card issuer fined $100M due untimely reporting

One Telco Company reports 90% monthly churnOne Telco Company reports 90% monthly churn

The Trusted Business Information Challenge These Challenges Have Real Business Impact

The IBM InfoSphere Vision

An Industry Unique Information Platform

Simplify the delivery of Trusted Information

Accelerate client value

Promote collaboration

Mitigate risk

Modular but Integrated

Scalable – Project to Enterprise

Information

Deliver Trusted Information – InfoSphere Addresses 4 Key Data Concerns

Business

Process

Accurate - complex and disparate data transformed, cleansed and delivered

Complete - related information reconciled into a single and holistic view

Insightful - derive meaning from information changes

In Context - real-time delivery of relevant information when and where it’s needed

Finance

Operations

HumanResources

IT/Systems

CustomerService

Marketing

SalesProduct Development

Business-centric

Accelerators

Pre-configuredData

Warehouse

InformationIntegration

Mastering the

Management of Data

Mastered Customer Data across the enterprise

Greatly enhanced customer service, and improved targeted marketing

Rationalized multiple order fulfillment systems

Rationalized multiple order fulfillment systems

Increased daily deliveries by 100% and improved order tracking

Leading the wayBusiness Leaders Embracing The Vision

Derived insight from vast amounts of patient information

Derived insight from vast amounts of patient information

Improved access to key patient and provider insight; achieved ROI within 90 days

Synchronized and mastered core product information

Synchronized and mastered core product information

€1 million savings per year and increased sales by 3.5%

Consolidated revenue enrichment and regulatory

compliance reporting

Consolidated revenue enrichment and regulatory

compliance reporting

Boosted revenue and added new customers - 11% response on direct mail campaigns

Accelerate data integration projects

• Metadata-driven design

• Business IT alignment

Leverage Existing Resources

• Broad native connectivity

Architected for Growth

• Massive scalability

• Parallel processing

Full capabilities to deliver Trusted Information across heterogeneous systems

IBM InfoSphere Information Server

Master data management across party, account & location data

Leverage master data for frequent, real-time access

Enabled as an SOA Library with 800 pre-packaged business services

High performance, high scalability foundation

IBM InfoSphere MDM Server

SOA Business Services

Batch Data Integration

User Interfaces

Party Account Product Location

IBM InfoSphere MDM Server

Storage OptimizationStorage OptimizationIncrease warehouse capacity

Performance ManagementPerformance Management Identifies usage patterns and trendsIdentifies usage patterns and trends

Data Retention Data Retention based on usage patterns and data governance

Workload ManagementWorkload Management Optimizes workloads and priorities

ManageManage

AnalyzeAnalyze

Reliable Real-Time DeliveryReliable Real-Time Delivery

IBM InfoSphere Warehouse

Unified, powerful data warehouse foundation

Advanced partitioning, data mining, retention & cubing features

Optimized performance for operational & transactional use

As big or as small as your business needs

IBM InfoSphere Warehouse

Built for business & IT collaboration

Complete business templates for industry KPIs

Key accelerators for business optimization & integration projects

Act as acceleration templates within Information Server & Cognos 8 BI

IBM Industry Models

The Five Step Process to Deliver Trusted Information

Create Enterprise Data Warehouse and

Data Mart designs and analyze sources

Deploy Enterprise Data Warehouse and load with Trusted Data

Build BI Sourcing and Structure Data

for Optimal BI Access

Deliver Data in Terms Business

Understands, Owns and Trusts

Define new Business

Requirements and Glossary of Terms

The goal is to decrease project time significantly and reduce risk!

Business Users& Analysts Data Integration

Developers, and DBAs

Data Modeler & Business Analysts

BI Professionals and Business Users

Requirements Definition and Assessment of Data Inventory

Implementation of Information Integration infrastructure

Information Delivery to the Business

BI Data Modelers, Metadata Modelers,

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Step #1 – Define new Business Requirements and Glossary of Terms InfoSphere Business Glossary, Cognos Blueprints & IBM Industry Models

Over 50 Functional & Industry Blueprints

Banking Insurance

Financial Markets

Health Plan Retail

Telco

IBM Industry Models

Captures Business Taxonomies

• Captures and defines shared searchable business glossary

• Assigns stewardship to key business terms

• Links business terms to technical assets

The Performance Manager Book

Existing Integration Points for Industry Models

Generate warehouse structures through RDA

BSTs provide design foundation for reports and cubes

Pre-load Information Server with a business glossary & physical model for mapping

Data and process models mapped to MDM model & business services

Step #2 – Create Enterprise Data Warehouse and Data Mart designs and analyze source systems

Profiles existing systems

• Analyzes data structure, content, and quality

• Finds data relationships across systems

• Uncovers data issues that can affect downstream projects

Standardizes and matches data

• Removes duplicates

• Cross-references matching records

• Survives a single complete record

• Cleanses & enriches data

InfoSphere Information Analyzer InfoSphere QualityStage

FastTrack Integration Logic

Captures business requirements

Generates integration logic

Steps #3 – Deploy Enterprise Data Warehouse and load with Trusted Data

Import Industry Data Models

Search and Profile Source Data

Information AnalyzerBusiness GlossaryDataStage and QualityStage

Transform and Cleanse

Map Sources to Target Model

FastTrack

Services Oriented Architecture

Information Services Director

Populate

Share

Deploy

Share Share Share

Link

Defin

e

Creat

e

Metadata Server and Metadata Workbench – InfoSphere Information Server

Active Cross-Platform Administration, Management and Reporting

Exchange Data Structures

Link

Common Enterprise Vocabulary

Rational Data Architect

Cognos 8 platform

Deploy

Data marts, warehouses EDW

Step # 4 – Build BI Sourcing and Structure Data for Optimal BI Access

Mix and evolve delivery strategies over time

Create base layers of BI metadata model

Direct access sources or create virtual views

Flexibly access all data sources

Build star-schema data marts and OLAP cubes

Integrate metadata from 3rd party sources

Cognos 8 platform

Transaction Systems

Flat, Legacy

or Modern

IBM InfoSphere Information Server

Step # 5 - Cognos and InfoSphere Integration: Delivering Data in Terms Business Understands, Owns and Trusts

Cognos 8 BI version 8.4 and InfoSphere Information Server 8 version 8.1

ReportReportOLAP

Collection

OLAP

Collection

Data

Mart

Data

Mart

DataStage &

QualityStage Job

DataStage &

QualityStage Job

Data

Warehouseand

Source Systems

Data

Warehouseand

Source Systems

UNDERSTANDS: Leverage centralized glossary for business definitions and annotations

OWNS: Traceability on the origin of information

TRUSTS: Regular monitoring and reporting of data quality metrics and trends

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Information AgendaGuides & Workshops

Industry tailored sessions to guide future state design, identification of key information requirements and gap analysis

InformationAccelerators

Industry specific assetsto speed deployment

FoundationalTools

Software to help you convertyour information into

a trusted strategic asset

Information On DemandCompetency Centers

Services to help you build information centers

of excellence

Accelerating Your Information AgendaRecent Announcements result from $1B+ investment & experience from thousands of client projects

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The Value of InfoSphere and Cognos

“Performance Management with Trusted Information”

• Simplify and reduce implementation risk, accelerate business adoption, power better business outcomes

Performance Management is reliant on trusted information

• Deliver greater business confidence in the information used to drive performance

Performance Management maximises the value of trusted information

• Deliver information to critical decisions processes that impact top-line results

The leading provider of BI and Performance

Management solutions

The leading provider of Information Integration,

MDM and Data Warehousing

Bottom Line

The InfoSphere portfolio addresses the majority of requirements companies face around their information

There is no more integrated portfolio on the market

IBM has the only portfolio which also leads in each and every category

IBM invests $1B each year on this portfolio and its integration

By choosing a more complete InfoSphere solution, organizations can reduce their risk & improve time to value