five phases to help you enter social media

31
GETTING STARTED WITH SOCIAL MEDIA

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This presentation was created to highlight the difference between Social Media Strategy vs Social Media tactics by showing some basic Social Media Strategies followed by some common Social Media Tactics.

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Page 1: Five Phases to Help You Enter Social Media

GETTING STARTED WITH SOCIAL MEDIA

Page 2: Five Phases to Help You Enter Social Media

Joselin Mane CEO LITBeL Consulting

Founder @BostonTweetup@JoselinMane

JoselinMane.com

Page 3: Five Phases to Help You Enter Social Media

Agenda

Five Steps for Getting Started

Five Actions to Immediately Start Leveraging Social Media

The Social Media Kit and Where to Find It

Questions

Page 4: Five Phases to Help You Enter Social Media

THOUGHTS?

Why Social Media?

Page 5: Five Phases to Help You Enter Social Media

This Represents How You Will Stand Out With Effective Use of Social Media

Page 6: Five Phases to Help You Enter Social Media

Initial Social Media Phases(Strategy & Tactics)

1. Research

2. Set Up Profiles

3. Listen

4. Contribute to the Conversation

5. Build Relationships

Page 7: Five Phases to Help You Enter Social Media

RESEARCH

Step One

Page 8: Five Phases to Help You Enter Social Media

Tools for Research

RSS FeedsGoogle/ Alerts/ Etc.TwitterBlog Search/ TechnoratiGroups/ Fan PagesForums

Thoughts/ Suggestions/ Ideas?

Page 9: Five Phases to Help You Enter Social Media

Set up Profiles

STEP TWO

But on which sites? How do I know if mine is good?

Page 10: Five Phases to Help You Enter Social Media

• Desired Username (up to 11 letters and numbers)

• Desired Password (6‐10. 1 uppercase, 1 lowercase,

1 number)

• DOB (any date that makes you over 13 years old

will do)

• City, Zip Code

General Profile Information

Page 11: Five Phases to Help You Enter Social Media

Step Three

Page 12: Five Phases to Help You Enter Social Media

Tools for Listening

Leverage Research List

Twitter Search/ TweetDeck

Radian6

YouTube

Trends

Thoughts/ Suggestions/ Ideas?

Page 13: Five Phases to Help You Enter Social Media

Contribute to the Conversation and Provide Value

Step Four

Page 14: Five Phases to Help You Enter Social Media

Ways to Contribute

Answer QuestionsBlog CommentsCreate Case StudiesProduct ReviewsSocial Bookmark

Thoughts/ Suggestions/ Ideas?

Page 15: Five Phases to Help You Enter Social Media

Step Five

Build Relationships

Page 16: Five Phases to Help You Enter Social Media

Relationship Building Tips

Blog Contribution/ CommentsRe-TweetsEmail/ IM/ Phone CallContribute to Your CommunitiesHow Can I Help?

Thoughts/ Suggestions/ Ideas?

Page 17: Five Phases to Help You Enter Social Media

Five Things You can Do Today Which Will Get You Off the Bench and Into the Action

GET STARTED NOW

Page 18: Five Phases to Help You Enter Social Media

Finally a solution for simplifying email Your Real-time Online News Monitor

Your Online News Aggregator

Your Personal Gateway to the Internet

Get Organized!!

Page 19: Five Phases to Help You Enter Social Media

This is My iGoogleHow Will You Make Yours?

Page 20: Five Phases to Help You Enter Social Media

2. Establish Your First Social Media Profile

Page 21: Five Phases to Help You Enter Social Media

Tips For Facebook

Profile for Personal vs. Page for Business

All Company Details

Apps

RSS

Feeds

Advertise

Thoughts/ Suggestions/ Ideas?

Page 22: Five Phases to Help You Enter Social Media

Stu

mble

Upon Delicious

Page 23: Five Phases to Help You Enter Social Media

Tips For Bookmarking

90/ 10 Rule

True Brand Favorites

Review

Friend/ Connect

Toolbar Plugin

Keyword Tagging

Thoughts/ Suggestions/ Ideas?

Page 24: Five Phases to Help You Enter Social Media

MICRO

BLOG

Page 25: Five Phases to Help You Enter Social Media

Tips for MicroBlogging

90/ 10 Rule@ReplyValue# Hash TagBit.ly

Thoughts/ Suggestions/ Ideas?

Page 26: Five Phases to Help You Enter Social Media

Broadcast Yourself

… or just watch and comment for now

Broadcast Yourself, Your Business, or Your Ideas….

Page 27: Five Phases to Help You Enter Social Media

Tips for Video

Brand

Full URL

Audio

HD vs. HQ

Tubemogul

Keywords/SEO

Emotion

Thoughts/ Suggestions/ Ideas?

Page 28: Five Phases to Help You Enter Social Media
Page 29: Five Phases to Help You Enter Social Media
Page 30: Five Phases to Help You Enter Social Media

Questions?

Now

Or later…@JoselinMane [email protected]

Page 31: Five Phases to Help You Enter Social Media

Photo Credits

Photo of old books by Lin Pernille via Flickr Question Mark Image from www.charlotte-personal-assistant.com/faqs/ Photo of “listen” ears by ky_olsen via Flickr Photo of Traffic Jam From

http://mrbarlow.wordpress.com/2008/03/29/traffic-jams-explained/ Photo of Man on Bench from http://wallpaperstock.net/waiting-on-

the-bench-wallpapers_w9630.html Photo of Social Bookmarking from

http://www.unilyzer.com/social-media-marketing/build-traffic-with-social-bookmarking/#more-164

Photo of man on stage from LibraryOfCongress YouTube Channel Photo of taking people from Deepika Bajaj via

www.activegarage.com/what-is-social-media Photo of Lego Men by Dan via http

://legomyphoto.wordpress.com/2008/09/