five keys to innovation that changes an industry
DESCRIPTION
Presentation to the Business of Innovation conference in Kuala Lumpur, Malaysia, April 4th, on how to innovate to change an entire industry.TRANSCRIPT
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Business Innovation Conference, Kuala Lumpur, April 2014
Beyond Design Thinking
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Think like a designer: sense, devise, make, simple, human, intuitive
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But to create a business you need to be an entrepreneur and to make change a leader
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You need to have a purpose not just the tools to change
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Transformative thinking…ideas that change entire industries
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Start where the mad is obvious
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Don’t be a lone ranger
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You learn most from criticism and failure not from success
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You don’t learn to swim on the side of the pool
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Dare to stand for something
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You will not win unless you pass