five key elements to integrated online marketing [infograhic]
DESCRIPTION
Businesses need to realize the importance of Integrated Online Marketing, which is not just a fad, but an evolution in marketing. MENA online advertising is growing at an unprecedented rate of 37 percent and is expected to hit USD 2.8 billion in 2016. Traditional, one-off advertising campaigns are still prevalent, but do not provide optimal ROI. To stay competitive in today’s technology led economies, businesses need to adopt sophisticated marketing strategies. Integrated online marketing requires today’s businesses to leverage their marketing efforts across various digital media channels in real-time. Today’s consumers are ever-present on the internet and so are brands. But it is imperative for businesses to understand that integrated online marketing opportunities are not only nice ideas, but the axels around which your brand revolves. To get you thinking about how you can implement integrated digital marketing into your business strategy, here is an infographic by Xcel Media which offers a quick snapshot of five key elements that go into the Integrated Online Marketing process. The Online Strategy mix offers an insight to online tactics aligned with advertisers business and marketing goals and objectives.TRANSCRIPT
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