five fears associations have about social media and how to overcome them
TRANSCRIPT
![Page 1: Five Fears Associations Have About Social Media and How to Overcome Them](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d56b2bbb61eb2f6e8b46b4/html5/thumbnails/1.jpg)
www. .org
Maddie GrantChief Social Media Strategist
[email protected]/Twitter: maddiegrant
http://www.diaryofareluctantblogger.com/
Lindy DreyerChief Social Media Marketer
[email protected]/Twitter: lindydreyer
http://associationmarketing.blogspot.com/
Thanks for joining us. We’ll get started in just a few minutes.
![Page 2: Five Fears Associations Have About Social Media and How to Overcome Them](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d56b2bbb61eb2f6e8b46b4/html5/thumbnails/2.jpg)
Five fears about social media…and how to get over it.
www. .org
Maddie Grant, Chief Social Media Strategist
Lindy Dreyer, Chief Social Media Marketer
![Page 3: Five Fears Associations Have About Social Media and How to Overcome Them](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d56b2bbb61eb2f6e8b46b4/html5/thumbnails/3.jpg)
The future demands a leap
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Losing control of the conversation
Your #1 Fear
![Page 5: Five Fears Associations Have About Social Media and How to Overcome Them](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d56b2bbb61eb2f6e8b46b4/html5/thumbnails/5.jpg)
Missing the chance to participate in the conversation
Our #1 Fear
![Page 6: Five Fears Associations Have About Social Media and How to Overcome Them](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d56b2bbb61eb2f6e8b46b4/html5/thumbnails/6.jpg)
Anti-trust and privacy
Your #2 Fear
![Page 7: Five Fears Associations Have About Social Media and How to Overcome Them](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d56b2bbb61eb2f6e8b46b4/html5/thumbnails/7.jpg)
Lack of trust
Our #2 Fear
![Page 8: Five Fears Associations Have About Social Media and How to Overcome Them](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d56b2bbb61eb2f6e8b46b4/html5/thumbnails/8.jpg)
Experiments that fail
Your #3 Fear
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Failing to experiment
Our #3 Fear
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Members won’t use it
Your #4 Fear
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Organizations that don’t use it
Our #4 Fear
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Spending too much time without seeing returns
Your #5 Fear
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Spending too little time and watching your value
proposition erode.
Our #5 Fear
![Page 14: Five Fears Associations Have About Social Media and How to Overcome Them](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d56b2bbb61eb2f6e8b46b4/html5/thumbnails/14.jpg)
www. .org
Maddie GrantChief Social Media Strategist
[email protected]/Twitter: maddiegrant
http://www.diaryofareluctantblogger.com/
Lindy DreyerChief Social Media Marketer
[email protected]/Twitter: lindydreyer
http://associationmarketing.blogspot.com/