B A L LY W H O S O C I A L

Five Common Mistakes: Facebook Contest

1. Not Reading the Guidelines

It’s important that you familiarize yourself with the Facebook Promotion Guidelines. (https://www.facebook.com/promotions_guidelines.php)

Failing to do so can leave you vulnerable to having your contest and page shut down, or worse, legal action from Facebook or contestants.

2. Using Facebook Features & Functionality

Facebook states: “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism.”This includes likes, comments,

picture uploads and messages as entry requirements.

3. Not Including the Small Print

You must include the following in your disclaimer: A complete release of Facebook by each

entrant or participant. Acknowledgment that the promotion is in no

way sponsored, endorsed or administered by, or associated with, Facebook.

Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.

4. Announcing Winners on Facebook

You can’t notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

5. Not using a third-party app

Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.

Not a designer or a developer? No problem! Here are a few handy tools to consider when creating a Facebook contest:

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