Five E-Commerce Trends to Lookout for in 2014

In the coming year, it’ll be interesting to see how ecommerce players manage to ride these trending waves over the internet, to make sure, everything floats, from data handling to Facebook marketing.

With the internet penetrating exponentially, day-by-day; consumers are getting more and more attracted towards shopping online. In fact, the discounts that online shopping portals offer are often irresistible, and hence e-commerce is the next big thing in technology.

Apart from the customers, the retailers are also getting benefitted from this rising trend in shopping. With an online store, the boundary line of their reach, which, with an offline store, was limited, vanishes. Hence, with an increased volume of shoppers, the discounts pour in.

A closely watched industry now, ecommerce, has witnessed several trends in the past, and is sure to see many more in the coming years. We bring to you a few of the ecommerce trends to look out for in 2014.

Customer’s Data

You must have noticed, a decently designed online store remembers your choices, history, and often recommends stuff, based upon your previous likings and disliking. All of this information has to be stored and analyzed somewhere! That’s where the question of handling big data arrives. Hence, ‘Big Data’ would definitely be something to watch out.

Multi network

In this age of smart phones, most of the leading shopping sites have understood the importance of going mobile, by launching their mobile apps, for shoppers, to buy on the move. Hence, the ecommerce companies would definitely explore this cross-platform networking, and would like to make it as seamless as possible. The user shouldn’t feel any lag, either while purchasing from the Smartphone, or desktop. Hence, this cross channel marketing shall be looked closely in 2014.

POS

POS, or Point Of Sales, as seen in brick-mortar stores, are usually located in a secluded place, wherein every shopper would stand in a queue to wait for her/his check out. It can thus be anticipated that mobile POS will be there in 2014, through which a customer will be saved the pain of standing in ques.

Advanced UI

We can definitely anticipate some unique and attractive ecommerce web design and development to take place in the coming year, wherein the ecommerce SEO content will be the king, and UI, the queen!

F-world

Facebook is a phenomenon, and hence ecommerce will make full use of the marketing tool that Facebook offers. The trend, whether or not sales happen through this mode, will be monitored.

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