five building blocks digital iq

www.stratfordmanagers.com

RAISING YOUR ORGANIZATION’S #DIGITAL


@StratfordMgrsDT

@IsaPerreault1


Digital Technology has been of the most disruptive forces on businesses over the last ten years.


Highly empoweredMore demanding

Less tolerant of bad experiencesWe buy when, where, how we want


In the last 2 years, 9 times more data has been created than in the entire history of humanity.


Facebook has over 1B active users posting an

average of 90 pieces of content a month.


Average of 140 million tweets are sent every day.

490 million YouTube users upload more video content in a 60-day

period than the 3 major US television networks created in 60 years.


Canadians perform over 4 million Google searches every month.

The Canadian ecommerce market is growing by approx. 10% per

year and now stands at over 22B a year.


By 2025, experts predict we will have approx. 100 billion connected devices.


How will businesses

Respond to the pace of changeLeverage the change to their benefit


Convergence of Strategies/Roles

E-Com

Corporate Strategy

Corporate Strategy

Corporate Strategy

CorporateStrategy

Enterprise Digital

Strategy Digital

Strategy Strategy

E-Com E-Mktg

1994- 2000’s Director, eCommerce 2005-2009 Director, eBusiness and E-Marketing

2014 Rise of the CDO or CMO/CIO leading digital transformation

2010- 2013 Director, Digital Strategy 2020 and beyond


It’s a Mind-Set

The how as important as the what…


Five Building Blocks in Raising Your Digital IQ


1. Invest in Customer Experience as a Discipline


Every touchpoint matters


2. Data helps you see around corners


BIG DATA

Volume (there is a lot of it)Variety (it comes from any/all sources)Velocity (it is produced very quickly)


The best thing about digital is that you can measure everything.

The worst thing about digital is that you can measure everything.


3. Test and Learn in Sprints. Not Marathons.


Sometimes You Win.Sometimes You Learn.

#FailFast


Pick one or two focus areas and make big strides vs. making small steps in multiple directions.


4. Who “owns” digital? Collaboration


Why governance is important when planning your digital strategy

Uncoordinated initiativesDuplication of effort

Incompatible technologiesCustomer journey not considered


Avoid The Popcorn Effect …

Coordinate Collaborate Prioritize


5. Vision


#digitalmuscles

Along with developing a long-term vision today’s leaders must employ an athlete’s

flexible mindset. While entering the ring with a clear game plan, elite leaders have the ability to

adjust to unfamiliar opponents and the willingness to pivot when necessary.


Vision

Take stock of your starting pointFocus on outcome vs. technologyIdentify bottlenecks for your customersOperational efficiencies for your business


What is driving change in your industry?


Challenge the status quo

five building blocks digital iq

Leadership & Management