five building blocks digital iq

Download Five Building Blocks Digital IQ

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    RAISING YOUR ORGANIZATIONS #DIGITAL

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    @StratfordMgrsDT

    @IsaPerreault1

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    Digital Technology has been of the most disruptive forces on businesses over the last ten years.

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    Highly empoweredMore demanding

    Less tolerant of bad experiencesWe buy when, where, how we want

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    In the last 2 years, 9 times more data has been created than in the entire history of humanity.

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    Facebook has over 1B active users posting an average of 90 pieces of content a month.

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    Average of 140 million tweets are sent every day.

    490 million YouTube users upload more video content in a 60-day period than the 3 major US television networks created in 60 years.

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    Canadians perform over 4 million Google searches every month.

    The Canadian ecommerce market is growing by approx. 10% per year and now stands at over 22B a year.

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    By 2025, experts predict we will have approx. 100 billion connected devices.

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    How will businesses

    Respond to the pace of changeLeverage the change to their benefit

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    Convergence of Strategies/Roles

    E-Com

    Corporate Strategy

    Corporate Strategy

    Corporate Strategy

    CorporateStrategy

    Enterprise Digital

    Strategy Digital

    Strategy Strategy

    E-Com E-Mktg

    1994- 2000s Director, eCommerce 2005-2009 Director, eBusiness and E-Marketing

    2014 Rise of the CDO or CMO/CIO leading digital transformation

    2010- 2013 Director, Digital Strategy 2020 and beyond

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    Its a Mind-Set

    The how as important as the what

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    Five Building Blocks in Raising Your Digital IQ

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    1. Invest in Customer Experience as a Discipline

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    Every touchpoint matters

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    2. Data helps you see around corners

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    BIG DATA

    Volume (there is a lot of it)Variety (it comes from any/all sources)Velocity (it is produced very quickly)

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    The best thing about digital is that you can measure everything.

    The worst thing about digital is that you can measure everything.

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    3. Test and Learn in Sprints. Not Marathons.

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    Sometimes You Win.Sometimes You Learn.

    #FailFast

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    Pick one or two focus areas and make big strides vs. making small steps in multiple directions.

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    4. Who owns digital? Collaboration

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    Why governance is important when planning your digital strategy

    Uncoordinated initiativesDuplication of effort

    Incompatible technologiesCustomer journey not considered

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    Avoid The Popcorn Effect

    Coordinate Collaborate Prioritize

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    5. Vision

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    #digitalmuscles

    Along with developing a long-term vision todays leaders must employ an athletes

    flexible mindset. While entering the ring with a clear game plan, elite leaders have the ability to

    adjust to unfamiliar opponents and the willingness to pivot when necessary.

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    Vision

    Take stock of your starting pointFocus on outcome vs. technologyIdentify bottlenecks for your customersOperational efficiencies for your business

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    What is driving change in your industry?

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    Challenge the status quo

    RAISING YOUR ORGANIZATIONS #DIGITALSlide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Convergence of Strategies/Roles Its a Mind-SetThe how as important as the whatSlide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32

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