fitter critters gfh_presentation
DESCRIPTION
Presentation describing Fitter Critters, a nutrition education game intended to transform children's attitudes toward nutrition.TRANSCRIPT
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Transforming children's attitudes toward nutrition
John FerraraBri Lance
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Agenda
20%
30%30%
10%
5% Overview of the challenge
Game demoStrategies for creating a persuasive game
Shameless padding
Adorable baby pictures
Pie charts5%
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'Sup.
Playful DesignCreating Game Experiences in Everyday InterfacesDecember 2011PlayfulDesignBook.com
John FerraraLead designer, Fitter CrittersCo-Founder, Megazoid Games Now playing: CityVille, Prof. Layton, Team Fortress 2
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What causes childhood obesity?
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Access to healthier options is improving
Through the National School Lunch Program, public secondary schools are offering students healthier options in the cafeteria.RWJF, Bridging the Gap 04.May.2011
Healthy, Hunger-Free Kids Act of 2010
In 2010, 12 states developed policies to improve access to healthy foods in school venues.National Conference of State Legislators 25.Apr.2011
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Access alone isn't enough
There must be transformation. Children need to:• Understand the nutritional attributes of food• Build a knowledge base of better & worse food choices• Develop skills to interpret nutrition information• Learn to value healthier food choices
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More than anything, the problem is cultural.
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"I am determined to work with folks across this country to change the way a generation of kids thinks about food and nutrition."Michelle Obama
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Challenge to create games that teach 8- to 12- year olds healthier eating habits
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Virtual pets. Real nutrition.
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• Player is responsible for maintaining the health of a virtual pet
• Must shop for the critter's food, cook for it, and feed it
• Each day the player must fill the critter's green bars without filling the red bars
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Goal #3 : To educate• Understand the nutritional attributes of food• Build a knowledge base of better & worse food choices• Develop skills to interpret nutrition information
Goal #2 : To persuade• Learn to value healthier food choices
Goal #1 ...
Our strategic goals for the game
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To entertain!
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A quick demo
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Unit plan for teachers
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Designing to persuade
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1. Define a core message
A persuasive gamemust be designed around
a clear and concise statementof what you want players
to do or to believe.
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2. Tie the message to strategy
Games drive playersto find the most efficient ways
to win. If the message represents
the ideal strategy,then the process of playing
serves as a proof of its truthfulness.
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We built a tiered system of rewards
Better food choices
Health goes up
Greater productivity, more sports wins, sick less often
Earn more money
Trick out your pad
Social rewards
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3. Enable self-directed discovery
Self-directed discovery persuadesby giving people
a feeling of ownershipof the insight they've uncovered.
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Discovering better food choices
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Discovering better food sourcing
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Discovering healthy recipes
Players can cook, combining ingredients into prepared meals.
Meals of greater nutritional merit are worth more than their constituent ingredients
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Meals can be sold to the restaurant for a profit.
Other players can then purchase them, enabling social learning.
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4. Offer meaningful choices
If there is no advantageto making the wrong choice,
then there isno choice at all.
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Effects of high-calorie foods
Advantages:• More energy for sports games• More energy for work
Consequences:• Exceed daily limits faster• Critter starts rejecting
healthier options
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5. Keep it real
Video games' capacityto simulate the conditions
of the real worldcan impart credibility
to embedded arguments.
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Fitter Critters has real nutrition data for 675 actual food items
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...and the daily objectives are based on real consumption guidelines
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Conclusion:Changing behavior
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So what's next?
We want to bring Fitter Critters into classrooms!
We're interested in talking to prospective:
• Investors• Partners• Advisors• Clients