fitplan pitch deck-july6-v6.5
TRANSCRIPT
Get the exact training methodsof the athletes who inspire you.
JEFF SEIDIFBB ProFitplan Athlete
TARGET MARKET
MILLENNIALS (18-32)
- 72% exercise weekly- 27% have a gym membership- 82% of those who work out do so to improve body image- Grew up on social media, which influences their decisions- Spend an average of $660/year on fitness
2017Projected industry value
2014Industry value
2013Industry value
$2.3B
$26B
$4B
IND UST RY T RENDS
With the rise of social media platforms, we’ve seen an explosion of popularity for fitness icons - many
have a growing audience of millions.
Social media provides athletes a dynamic, interactive outlet for their personal brand and story.
RISE OF T H E SOCIAL MED IA F ITNESS ICON
I put a lot of work into engaging and inspiring my social audience.
How can I monetize my dedicated social following?
CLAIRE RAE, Fitplan Athlete
1.2M followers
T H E PROB L EM
CURRENT D ISTRIB UT ION METHOD: PDF EBOOK
- High costs to design and develop- Poorly optimized payment system- Easily shared & pirated- Significant ongoing expenses to market and maintain a website
T H E SOLUT ION
Fitplan partners with fitness icons, providing them a global distribution platform to convert their social followers into paid subscribers.
KATIE C
HUNG HUA
IFBB B
ikini
Pro
Fitplan
Ath
lete
JEFF SEID
3.5M followers
KATIE CHUNG HUA
550K followers
MICHELLE LEWIN
11.2M followers
INGRID ROMERO
800K followers
SERGI CONSTANCE
3.8M followers
THERESA DEPASQUALE
250K followers
COLIN WAYNE
1.9M followers
JENNIFER NICOLE LEE
210K followers
LAUREN ABRAHAM
200K followers
JAMES ELLIS
1.5M followers
+ ABBIE BURROWS, JUSTIN DE ROY, NIKKEE LEE, CALLIE BUNDY... Our team of athletes is constantly growing. 25,000,000+
COMB I N ED F OL LOWI N G:
MEET TH E ATH LETES
FITNESS ICONS FOLLOWERS SUBSCRIBERSENGAGE
50/50 REVENUE SPLIT $7.99/month
CONVERT TO
APPROACH TO MARKET
WWE
PRO SPORTS TRAINERS
FITNESS ENTHUSIASTS
ASPIRING ATHLETES
BEGINNERS
MIDDLE AGED WOMEN
HIGH SCHOOL SPORTS STARS
UFC/MMA
BODYBUILDING
FITNESS BLOGGERS
HOLLYWOOD
OLYMPIC ATHLETES
PRO ATHLETES
GROWTH STRATEGY
Fitplan is a place where fitness enthusiasts can come to find the training methods of the
athletes & fitness icons that inspire them.
Fitness enthusiasts haveFitplan Movie Lovers have
NetflixMusic junkies have
Spotify
WH O IS F IT PL AN FOR?
Once a user downloads Fitplan, they will find an abundant marketplace where they can select a program by the fitness athlete they are most inspired by. These training programs will include engaging demonstration
videos, fitness tracking, and progress reporting.
WH AT IS F ITPLAN?
50/50revenue split with fitness icons
$7.99per month
F R E E D O W N L O A D& S T A R T E R C O N T E N T
MICHELLE LEWINRenowned fitness modelFitplan Athlete
MARKETING STRATEGY
Meet & Greet with our athletes at Fitness trade shows
Word of mouth
Next Fitplan Athlete searchPower of our athletes’ social voices
$1 from every Fitplan subscription will go to bringing clean and safe drinking water to
people in developing nations.
1030
100
405,591
10,000
2015 - 2016 2016 - 2017 2017 - 2018
SUBSCRIBERS
F I TNESS ATHLETES
1,357,483
$200,000
REVENUE
$13,300,000
$80,700,000
B USINESS GOALS
COMPETIT IVE MATRIX
Athletes Earn Money
Social
Training PlansPlatform for Athletes to
Create Programs
Leverage Social
Following
Unlimited Trainers/Programs
Price
Fitplan
FitnessBuilder
Jillian Michaels
Nike Training
Fitstar
$7.99/month
$19.95/month
$6.99 to $299.99
Free
$9.99/month
COMPETIT IVE ADVANTAGES
Accelerated by
Landon HamiltonCEONew Media Design & Development
Owned Nightclub and Sports Bar 2008-2011
4 years contractor developing apps and websites
Alex McKechnieAssistant Coach, Toronto Raptors
Advisor
Robert ReiffDirector of Photography
Muscle & Fitness Photographer
Lauren AbrahamExecutive Producer & Athlete Recruitment
Cam SpeckPresident/COOLaunched Total Fitness App
General Manager in Hospitality for 2006-2010
Managing Partner in Hospitality 2010-2014
Slav KurilyakCTOSlav has more than ten years of experience in the computer industry, with an expertise in developing software and web applications.
T H E F IT PL AN TEAM
D EL IVERAB LES
Athlete Acquisition Customer Retention
Athlete DashboardAndroid Development
300WORKOUTS
5PROFESSIONALSPORTS ATHLETES
25,000PAID SUBSCRIBERS
10 MONTH B US INESS MILESTONES
35FITNESS ICONS
$250,000 from investors $500K$2M Valuation
$20,000/month $40,000/month
PRIOR FUND ING CURRENT ROUND
C URRENT B URN RATE
30% tax credit for BC residents
EB C CERT IF IED
POST-RAISE BURN RATE
INVEST MENT OPPORTUNITY
EXIT ST RAT EGY
MOD EL ACQUIS IT IONS
ACQUIRED FOR $150M ACQUIRED FOR $ 475M ACQUIRED FOR $ 85M
ACQUIRED ACQUIRED FOR $ 45M
INITIAL PUBLIC OFFERING2019
WWW.FITPLAN.IO
Landon [email protected]
Cam SpeckPresident/[email protected]
COLIN WAYNEFitness Cover ModelMilitary veteranFitplan Athlete