fitness
DESCRIPTION
TRANSCRIPT
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Fitness Industry
Fitness Industry Analysis
In New Zealand
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Discussion
Economic Climate
Market Structure
Consumer Habit
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Economic Climate
GDP changes
Decline in economic activity
V.S
Increase in service industry
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Economic Climate
The decline of inflation rate:
price buying power in money
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Economic Climate Unemployment rate:
increase to 4.6% (end of 2008)
customer disposal income decrease
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Economic Climate
Luxury services
Go for necessity
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Market structure
Non-profit
Organizations
Local council
facilities
Commercial
operators
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Market Structure
Price
Services & Facilities
Location
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Consumer Habit
Lifestyle
Going to gym
Health
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Recommendation
Dividing market into segments
Female courses
Individual instructor
Special dietary design
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Recommendation
Nice company web site
Online service
3D gym visit
Online registration
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Recommendation
Promotion
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Recommendation
Location
near residential area & business section
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Recommendation
Free qualified gym instructors
for new gym members
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Reference listhttp://www.khjh.kh.edu.tw/mewawa/dw4/cute-a/index.htm
http://www.stats.govt.nz/products-and-services/user-guides/inflation-and-cpi/more-detailed-explanations/the-inflation-rate/default.htm
http://tw.myblog.yahoo.com/jw!CNB98C6LERlknmaLXr36GL2e/article?mid=1974&next=1967&l=f&fid=17
http://www.kiwican.co.nz/Portals/4/Images/%27Kandoo%27%20the%20Kiwi%20-%20colour%20RGB%20(2)copy%20.jpg
http://alxa.ru/file/wallpaper/steel_puzzle_sphere_2.jpg
http://www.coxcomputers.co.uk/ccsl02.jpg
http://blog.avangate.com/wp-content/uploads/2009/03/discount-coupons.jpg
http://www.itopf.com/_images/location-map.gif
http://www.improve-your-fitness.com/images/1_gymEmpty.jpg
http://www.clipartheaven.com/clipart/occupations/images/trainer.gif
http://www.surecruise.com/lines/royal%20caribbean/freedom%20of%20the%20seas/photos/freedom%20of%20the%20seas%20fitness%20center%203.jpg
http://blog.whathappensnow.com/wp-content/uploads/2007/02/insurance.JPG
http://www.wiu.edu/wwir/Finance/Pics/unemployment.jpg
http://activerain.com/image_store/uploads/1/5/4/5/8/ar122775178985451.jpg