Fitment Survey

Rajit Singh GulatiChandigarh

Date: 17th Nov. 2009Place: Ludhaina

•Sample Size: 200 vehicles

•Sample area: Ludhiana

•Type of research: Quantitative

•Type of data: Primary

Following are the information gatheredin the survey.

•Vehicle Number

•Make

•Model

•Tyre Company

•Tyre Brand

•Tyre Size

0102030405060708090

100

Mar

uti

Hyund

ai

Honda

Skoda

Mah

indr

aFo

rd

Mist

ubish

iFa

itTa

ta

Toyo

ta

Volks

wagen

Chevr

olet

Other

s

Share of each Car Manufacturer

Sample Size: 200

Wagon R15%

Scorpio2%

Swift10%Indica

10%

City18%

Ikon3%

Lancer4%

Alto20%

Accord2%

Santro16%

Wagon R

Scorpio

Santro

Swift

Indica

City

Ikon

Lancer

Alto

Accord

Sample Size: 200

Percentage Share of top 10 car models as per survey.

Market Share

Goodyear30

Bridgestone49

JK36

Ceat2

MRF27

Apollo26

Michelin6

Others24

Goodyear

Bridgestone

JK

Ceat

MRF

Apollo

Michelin

Others

Sample Size: 200

Market Share

Goodyear15%

Bridgestone24%

JK18%

Ceat1%

MRF14%

Apollo13%

Michelin3%

Others12%

Goodyear

Bridgestone

JK

Ceat

MRF

Apollo

Michelin

Others

Percentage Market Share

Sample Size: 200

Swift 165/80/14 185/70/14 195/60/15Wagon R 145/70/13 155/70/13 155/65/13City 175/70/14 175/65/14 185/65/14Santro 155/70/13 155/65/13 165/70/13Laura 195/65/15 205/65/15Alto 145/80/12 155/70/12 165/65/13Accent 175/70/13 185/70/13 205/60/13

Upsizing in LudhianaThe table shows different tyre sizes for a few major cars.

COMPANY BRANDGOODYEAR GT3

BRIDGESTONE S 322

JK ULTIMA XP

MRF ZV2K

APOLLO AMAZER

MICHELIN ZMI energy

FEDRAL Super Steel 595

WANLI S-1015

PIRELLI P-5000

MAXXIS MA 701

The most selling models for each company.

Total Cars 200Alloy Wheels 47Non-Alloys 153% Alloys 23.5%

In Ludhiana Majority of cars had Alloy Wheels.The Survey shows that approx.25% of sample size is with alloy wheel .

Ludhiana = Alloys

The survey shows :-

Market Leader (Tyre) : Bridgestone

Market Leader (Car) : Alto

Market Leader (Company) : Maruti Suzuki

Market Leader (Tyre brand) : S 322

Conclusion

Goodyear has a decent market share in Ludhiana.The Survey covered the parking lot of all the Corporate offices,(Feroz Gandhi Market).Hence we can also conclude that Goodyear has a presence in the working professional segment of the market. The survey also shows that majority of cars with Goodyeartyres were fitted with alloy wheels.

Sample Size 200

Goodyear 30

GT3 14

GPS 2 8

Eagle NCT 5 8