Virtual Fitness Membership Opportunity

Fit on the Go by MYTRAK

The Situation…..

• At IHRSA San Diego in March 2010, best selling author Malcolm Gladwell issued a challenge to fitness centers and professionals to make a difference with the people presently not taking advantage of local fitness services, yet they desperately need them …that is 80-85% of the population…..

• This is our industry’s and society’s BIG challenge!• Very few have a solution on HOW….• Today’s presentation will provide A SOLUTION!

The Situation Part 2…..

• Fitness businesses have never been more challenged…time to look outside the box?

• The consumer has tons of choices for fitness services in your community…right?

• Should we keep doing what everyone else is to fight over that 15% of the population?

• Today’s presentation will provide A SOLUTION!

Imagine….. A residual income stream leveraging your talents and skills and hard work Having a market that needs your services that is worldwide Having a business model that sets you apart from any other business Having a business model that refers you business from the corporate and medical community. Having a business opportunity that allows you to do what you love to do …change peoples lives! Have a service and opportunity that always puts you in demand Have a business that markets a product that can not be easily copied. Have a business that operates on low overhead Have a business that will benefit from tax credits for your services. Have a business which is portable, and not tied to one location or building. Have a business that is not limited to how many hours you bill in a day

Fitness Pros/Businesses: Are you working way too hard for way too little money? 

The average income in the industry is Are you spending a lot of time doing the things in your business you do not like? Are you tired of working long hours every day and never having any money or free time left over to

go out and enjoy life? Are you finding you are not doing what you set out to do last week, last month, last year? Do you have a hard envisioning a future of 60-80 hour weeks forever? Is it harder to find clients? Or hours in the day? Is it harder and harder to leverage your services and income?

• 80% of the population in every community are not active enough for various reasons…huge impact on society!

• Opportunity lies in reaching those 80% - breakdown their barriers to becoming more active

• Give them a simple, progressive and realistic solution that fits into their lifestyle, busy schedule and budget.

Virtual Fitness Membership OpportunityA solution!

Understand the barriers/obstacles:

• Time• Money• Energy

• Support• Plan• Equipment

Common Barriers to Physical Activity (Most don’t think of fitness like we do )

We know this as fitness pros – right?

• A fitness support program that goes with you anywhere you go, anytime that you want

• A workout partner available 24/7 to track activity and calories burned

• Online support & encouragement from others in your club or group

• Online guidance and plans from nutritionists and health coaches

• Online feedback for clients - results in easy to view charts and graphs

Virtual Fitness Membership - The solution

• Keep existing clients motivated and on track • Attract new clients from the 80% of inactive health seekers• Re-engage past clients through a low cost virtual membership• Increase personal training revenues through online and remote

coaching services, up-selling services based on client needs• Service employers through preventive solutions that appeal to the entire

employee population regardless of where they live or what their goals are• Attract referrals from physicians through Exercise Prescriptions

for their patients

Fit on the Go ProgramMobile Weight Loss and Fitness Solution with the

MYTRAK M2

• M2 Personal Smart Coach• Personal Dashboard and Reports• Nutritional Planning• MYTRAK Health Community• Client Dashboard for Trainers

Fit on the Go Program Components

M2 Personal Smart CoachSmall Feedback Computer That Your Client Wears All Day…Every Day

• Programmed with weight loss & fitness goals

• Monitors daily activities & calories burned

• Gives instant feedback with the touch of a button

• Colored lights let clients know their daily & overall progress

MYTRAK – A snapshot• Developed and Deployed our Commercial Solutions to 4,500 facilities in 14

countries• Enrolled over 1.5 million people on our platform• Developed a proprietary GO for GREEN engagement feedback • Guided people through 135 million GO for GREEN workouts• Transformed our proven technology with MOBILE solutions allowing us to

reach the 80% of the population that is inactive through local communities; at home work or play.

How M2 Works

• Each member is issued a personal health device to monitor and guide their lifestyle activity

• A personal profile is created online• A health prescription is determined and saved to M2

• Wear, Sync, Succeed

The key is “dynamic intelligence”M2 captures and analyzes data to create baseline Body Signature:

• Energy• Time • Intensity• Type• Heart Rate

M2 –Daily Progress Instant Feedback

Calories Left to Burn 290

Calories Burned 210

““Go for Green”Go for Green”

Wearing M2 is simple

Just clip on MM22 and the technology is immediately activated for use.

Polar Compatibility

Fit On the Go Components• M2 mobile • My Body – Nutrition and exercise library• My Community – social support, programming, group interaction• Ongoing educational webinars MYTRAK M2 Webinar Invite MYTRAK is offering webinars the week of April 26th, 2010. All times EST (approx. ½ hr. sessions) M2 Functionality and Dashboard Results Fully understand all your M2 Functionality and Dashboard results. Wed. 12:00pm and 745pm My BodyHow to create your own individual nutrition, fitness, health coach, and supplement plans.Wed. 12:45pm and 7pm

Dashboard resultsM2 Syncs To Any PC - Updating Client

Results

• Daily heart activities completed • Calories burned and yet to burn• Future projections of achieving goals based on

current health level• Highly secure, information can be accessed

anywhere, anytime at the click of a mouse • Modify goals and update meal plan as lifestyle &

fitness needs change

Nutritional PlanningPlans Can Be As Detailed And In-depth As

You Like

• Nutritional recording & analysis• Daily, weekly, monthly menu plans

based on your needs• Shopping lists for menu items• Nutritional supplement

recommendations to complement meal plan

MYTRAK Health CommunityHighly Interactive – Your Online Meeting Place

Stay connected with your clients by creating your own private or public groups.

• Blogs• Message boards• Announcements• Tips and stories• Educational webinars• Member interest groups

Dashboard for Trainers

Track Progress of Your Clients Online

• Objective & quantifiable data to manage your clients• See who is on target and who is falling behind with their goals• Reach out to those who need support, offer other services

Dashboard for Trainers (cont’d)

Opportunity to group clients by:• Program

• Results within program

• Goals and goal dates

• Compliance - how often are they using their M2

How does the program work ?

• Issued a unique VIP code• Give your code out to everyone and anyone• Use social media like Facebook to get your code out there

– code gives special pricing• Link code with our website www.fitonthego.com• When anyone buys a membership online using your code

– you will get commission – we track your code

Current Pricing StructureDescription Retail Pricing

Monthly Subscription Plan Initial Payment of $149.95+ monthly payments of $9.95

3 Equal Payments 3 easy payments of $89.95

Prepaid $249.00

Revenue Opportunity• In first year every M2 Personal Smart Coach comes with a 1 year

subscription to the MYTRAK online Community

• Each sale generates $70.00 commission to the Community Health Leader (you or your company)

• Years 2-5 generates $3.00/month commission to the Community Health Leader

• Plus the fees you charge for your services

Revenue Examples M2 + Subscription – clients buy directly from Fitonthego.com ….

Customers purchase with your VIP code to track all transactions

Example:Year 1

60 initial sales Influence 5 each/Year 1 300 sales + 60 initial salesthose 300 influence 5 more each = 1500 Total commission$70.00 x 60 = $4,200 $70.00 x 300 = $21,000$70.00 x 1500 =$105,000 Total $130,200

• Year 2-5Total Commission

$3.00 x 12months x 1860 sales = $66,960/yr.

M2 + Subscription - clients buy directly from FitontheGo.com

Additional revenue implications1,860 x 10% = 186 clients will buy an extra service per month1,860 x 10% = 186 clients will buy an extra service per month

M2 gives you the tools to combine with your area of expertise:

Sample combinations to the M2 program:

Diet analysis ($35.00 ) x 40 = $1,400.00 Weight Training ($50.00) x 40 = $2,000 Cardio Session ($50.00) x 40 = $2,000 Phone consult.($20.00) x 26 = $520.00 Core Training ($25.00) x 40 = $1,000.00

$6,920.00/mth.

10% of M2 clients buy other services directly from you (sample services and pricing)

Your next steps

• Fill out your Community Health Leader agreement and get your VIP code

• Get your M2 ASAP • Attend the ongoing webinars on detailed product knowledge• Strategize on presenting to your clientele with your M2

Support Manager (who referred you to this call).• Contact m2trainer@mytrak.com to start the certification

process.

Sample Strategies:

Making our communities more active – 1 person at a time…..and having the infrastructure to support them.

• Corporate lunch and learn• Family Health and Wellness Seminars• Doctors referral program (complete template available upon request, which includes social media success program, contact

your M2 support manager – not included as part of initial package)

• Your ideas?