fit beats - startup weekend louisville
TRANSCRIPT
Mackenzie Ridley
Jacob Heller
Matthew Fillipps
Sixtus Iwu
David Tandrian
CUSTOMER
DISCOVERY
"The ideal running app would allow me to pick a
specific BPM for the music I want to listen to during my run.” – Anne, 46, Indiana
“An app that allows you to change the speed of your songs, depending on your
pace of running.” – Rylie, 21, Kentucky
“I want more accurate distance pacing with easy
integration of Pandora, Spotify, and iTunes”–
Michael, 30, Kentucky
$10 B spent on App Store in 2013
Fitness app industry is currently a $4 B market
33 M 150 M
156 M fitness app downloads
$200 M paid download fitness app
market
Race referral based ad revenue –
28,200 races yearly
53,200,000 – 19,025,000
=
34,175,000
Runners who competed in racesRunners in the United States