FISHING IS EASIER AND MOREAFFORDABLE THAN YOU THINK

*$46is the averageannual cost offishing licensesfor a family of 4

81More than

of participants caughtfish on their mostrecent fishing trip

of fishing participants said they changed their perception that fishingrequires too much equipment aftertheir first fishing experience

Ready2Fish® Combo Kitsstart at under $20 for rod,pre-spooled reel, andspecies-specific tackle kit

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$2053%

%There are tensof thousandsof places inthe U.S. wherepeople can gofishing andboating.

*Southwick Associates Based on two adult fishing licenses. Most states do not require children under age 16 to purchase a license

FISHING IS AS EASY AS 1, 2, 3!Visit TakeMeFishing™.org and VamosAPescar™.org,your 1-stop resource for getting started:l Learn fishing basics

l Get a fishing license

l Learn about where to fish and boat in your area

l Find out about free fishing days in your state

2 Pick up your Ready2Fish®

Combo Kits and Refillsat your local retailer.

3 Get out to the waterand have fun!

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#EasyToFish