fishing club presentation
DESCRIPTION
Fishing Club Presentation by NWMSU Advertising Club, AdInk.TRANSCRIPT
Northwest Fishing ClubMarketing Presentation
Meet your teams• Website / Blog• Megan Wallace and Meg Totusek
• Social Media• Erin Funk
• Events• Haley Lewin, Erin Casey and Cynthia Creek
• Sponsorships• Jakob Kircher
Current Best Practices• Website / Blog• Organization and content
• Social Media• Numerous posts about a variety of topics• A large number of likes, good following
• Events• Cabelas Kid Casting• Professional Speakers at Meeting
• Sponsorships• Team Shirts• Working with current sponsors for events
On Campus Competition• Website/ Blog• Northwest
• Social Media• Northwest page • Athletic Pages vs. Organizations Pages
• Events• Colden Pond Plunge• Northwest Week in April, opportunity for Fish Fry
• Sponsorships• Wrestling Club
Regional Competition• Website / Blog• Other Regional Teams
• Social Media• Posting Consistently on a variety of topics• Sponsors
• Events• Go to more national events• Better relationship with bigger sponsors
• Sponsorships• Larger Brands • Getting school funding and recognition
Goals
• Appear more professional and desirable to potential sponsors • Get information out for recognition on and off campus
• Create effective online presence and event possibilities to create awareness of group
and encourage sponsors
Website & BlogMegan WallaceMeg Totusek
Website• We wanted to create one place for all your information
• Increase online presence and streamline the online experience
• We recommend using Wordpress and purchasing BearcatFishing.com
Blog• Posting at least once a month:• Information about sponsors, new products• Curated content, found other places• Upcoming events and speakers• Articles about the group, media attention
Social MediaErin Funk
• Personal Interaction and Starting Conversations
• Posts need:• Link• Picture• Tagging• Question • Call to action
Facebook Example
Facebook Strategy• Connect with people• Encourage sharing - A picture of the biggest fish or
links to their favorite fishing websites• Ask questions - Who they would like to see come
speak at your meetings or favorite place
• Create a reason for followers• A weekly post, Fish Trivia Tuesday, Meet members
Monday• A weekly post/event, Fish with us Friday• New content – articles or recipes
• Fast Communication and Creating Connections
• Short and Sweet
• Tweets need:• Link• Picture• Tagging• Hashtag• Call to action
Twitter Example
Twitter Strategy
• Connect with sponsors• Show them you are interested in their content• Promote their content• Provide them content to share to their followers
• Create a reason for followers• A weekly tweet, using a hashtag #fishfactfriday• Events and meeting information• New content – articles or recipes
Other Social Media
• Flickr• Move pictures to Website or Facebook
• Pinterest• Only continue use for content reasons
• YouTube• Sponsor products, How to Video • Events• Tips and Tricks
Events Haley LewinErin CaseyCynthia Creek
Events• Try to hold 1-2 bigger events each semester
• Reach out to campus, community and new sponsors through philanthropy
• During Events• Live tweet and post, update with pictures• Bring banner and something recognizing sponsors
• Continue guest speakers at meetings• DNR officers, Conservation Member, Park Rangers• Publicize to community and campus
Fishing Pool Game• Purchase or ask sponsor to help buy , plastic kiddie
pool, dowel, fishing line, plastic fish, magnets
• Large prizes could be shirts, gift cards and gifts from sponsors
• Small prizes could be packages of Goldfish crackers, Swedish fish, fortune fish, gummy worms and lures.
Prizes would include next event, social media and website information
Fishing Pool Game
• Where: Anywhere on campus, Mozingo reopening April 6th
• When: Organizational Fairs, before Mozingo tournament, Bobbypolooza, community events like county fair
• Why: People like to play games and win free prizes and gets the Northwest Fishing name out
• How to Promote: Create an event on University calendar, take advantage of advertising around campus, post on social media at least a week in advance, contact student media
Hooked on Big Brothers Big Sisters
• Partnering with Big Brothers Big Sisters and having fishing event or small tournament
• Work with sponsors to provide equipment or prizes for little brothers and sisters
Hooked on Big Brothers Big Sisters
• Where: Colden Pond, Mozingo or Nodaway Lake – somewhere well known
• When: Weekend in spring or fall
• Why: Good for sponsors, media coverage opportunity, getting involved and recognized in community
• How to Promote: Press release with details regarding event, ask Big Brothers Big Sisters to promote, create Facebook event, promote throughout planning process on blog
SponsorshipsJakob Kircher
Potential Sponsors - Local• Northwest Missouri State University• Present to them and explain benefits of club• Northwest would be affiliated when working with charities and
charity events
• Maryville Bait and Tackle
• Shakespeare and Pure Fishing
• Mozingo
Potential Sponsors – Regional
• Cabelas• Website contact via “support and Advertising” • Casting Day events already good relationship• National Sponsor with potential deep pockets
• Bass Pro• Locations in Des Moines, Kansas City, Columbia
• Dick’s Sporting Goods• St. Joe location
Website / Blog
• Create own section with logos, use picture as links to company website
• Include sponsors social media links
• Blog about new products, new sponsors or companies that you like or want
• Consistent or more organized size for sponsor spots
Social Media• Facebook• Tag current sponsors in everything applicable• Placing sponsor logos on cover photo or rotate
• Twitter• Follow all current and potential sponsors• Interact with potential sponsors, ask questions
Events• Donations
• Banner • New Banner just for sponsors• Yard signs for events
• Apparel• Clothing with sponsors on it to sell to public• Sponsorship from print shops for discounted clothing
• Philanthropic Events• Ask for sponsors for events like Youth Casting Days, and charity
events• Fishing for Charities.com
How we can help!
• Interns – Megan Wallace and Meg Totusek• Completing Website• Blog Schedule / Content• Facebook Scheduling and assisting • Starting Twitter and assisting • Helping Publicize and Plan Events On Campus• Connect with Sponsors on Social Media• Find potential Sponsors
Questions?Thank you!