fisher oysters-australia-update-2012

13
Rachel King, Execu0ve Officer

Upload: progressive01

Post on 26-May-2015

839 views

Category:

Business


0 download

TRANSCRIPT

Page 1: Fisher oysters-australia-update-2012

Rachel  King,  Execu0ve  Officer  

Page 2: Fisher oysters-australia-update-2012

?  

Page 3: Fisher oysters-australia-update-2012

Aim  

As  an  Australian  community  of  oyster  growers,  guided  by  a  na6onal  body  for  advocacy,  research  and  development,  we  are  passionate  about  and  commi:ed  to  becoming  world  leaders  in  responsible,  profitable  and  sustainable  oyster  produc6on  

Page 4: Fisher oysters-australia-update-2012

Why?  

•  Development  of  a  na6onal  profile  for  the  oyster  industry  

•  Representa6on  of  states  around  a  na6onal  table  •  Enable  a  na6onal  levy  to  streamline  &  replace  exis6ng  state  

levies  if  requested  by  industry  

•  Enable  matching  of  funds  for  na6onal  projects  –  esp  R  &  D  •  Combine  policy  (SICOA)  and  R  &  D  (Oyster  Consor6um)  

around  one  table  for  be:er  efficiency    

Page 5: Fisher oysters-australia-update-2012

What  structure?  

Page 6: Fisher oysters-australia-update-2012

Objec0ves  1.    Commissioning,  managing  and  repor6ng  on  na6onal  R&D  projects.    

2.    Liaising  closely  with  the  states  to  ensure  there  is  a  commonly  ar6culated  understanding  and  view  on  R&D  projects  to  eliminate  duplica6on  of  effort  and  resources.    

3.    Over  6me,  poten6ally  become  the  na6onal  body  responsible  for  the  commissioning  and  managing  of  na6onal  marke6ng  and  promo6on  ac6vi6es.    

4.    In  the  short  term,  replacing  core  func6ons  of  the  Shellfish  Industry  Council  of  Australia  (“SICOA”).  Over  6me,  OA  would  develop  a  more  ac6ve  role  in  the  development  of  a  na6onal  and  higher  profile  in  the  eyes  of  regulators,  government  and  others  in  the  supply  chain.    

5.    Oysters  Australia  will  comprise  the  board  of  6  directors,  an  Execu6ve  Officer  and  Chairman.    

Page 7: Fisher oysters-australia-update-2012

Report  card  Area   No.  Business  Plan  

High  Priority  areas  addressed  

Comments  

Profile  &  structure  

10.5  out  of  11   OA  has  been  built.  News  &  communica6on  forum  built.  Future  work  areas  =  communica6on  &  r’ship  with  chain,  fund  bodies,  Gov’t  

R  &  D   6  out  of  6  (not  incl  market  priori6es)  

R  &  D  is  OA’s  strength  and  main  ac0vity.    It  has  funded  execu6ve  support  via  CRC  

Policy   1.5  out  of  5   SICOA  (soon  part  of  OA)  has  voluntary  capacity  &  so  can  only  have  reac6ve  focus  eg  POMS.  Needs  resource  to  allow  it  be  proac0ve.  

Market/  promo0on  

4  out  of  7  (achieved  via  CRC)  

Room  for  improvement!  Needs  $  to  achieve  priori0es  post  Seafood  CRC  

Page 8: Fisher oysters-australia-update-2012

To  do  list  

1.    Bring  SICOA  across  

2.    Sort  out  funds  –  replace  &  streamline  ‘clunky’  state  levy  setups  around  country?    

3.  Build  profile  –  public/government  events?                                                            -­‐  industry  communica6on  

h:ps://oystersaustralia.wordpress.com/  

4.  A  new  strategic/Business  Plan    >2014  

Page 9: Fisher oysters-australia-update-2012

www.oystersaustralia.org.au  

Page 10: Fisher oysters-australia-update-2012

www.oystersaustralia.org.au  

Page 11: Fisher oysters-australia-update-2012

www.oystersaustralia.org.au  

Page 12: Fisher oysters-australia-update-2012

www.oystersaustralia.org.au  

Page 13: Fisher oysters-australia-update-2012

Thank  you  for  being  a  part