firth designer bricks & architectural masonry · veneer developments construction: control...
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Firth Designer Bricks & Architectural Masonry
July 2015
Agenda
• Firth’s cladding range
• Target Market
• Versatility & creativity
• Technical Support
Firth Cladding Range
1. Designer Brick; • Devonstone (Available in both
straight and rumbled edge)• Manorstone (Available in both
straight and rumbled edge)• Focus• Summit Stone
2. Architectural Masonry (AM)• 10 Series• 20 Series
Initial target is Devonstone & Manorstone, along with AM range
Designer Brick Specs
Architectural Masonry Specs
http://www.firth.co.nz/media/361181/designer-brick-architectural-masonry-ni.pdfhttp://www.firth.co.nz/media/361177/designer-brick-architectural-masonry-si.pdf
Target Market
• Customers who want low maintenance finish
• Contemporary new look homes
• Frustrated Clay Brick customers
• Colours schemes with neutral grey, white and taupe tones
Concrete Brick option made available to
builders & contractors
Your team familiar with the product and
understanding the benefits & advantages
Sample Box and products available for use when working with customers
and builders
Pricing Analysis
• Recent pricing analysis has confirmed Firth’s offer to the market is very competitive
• Further to competitive pricing, there is growing interest from the residential market, to use an alternative to clay brick – in particular, Firth’s Designer Brick and Architectural Masonry range
• Firth pricing is on average $45 - $55 per m2
• Clay brick equivalent is $35 - $70 per m2 The lower end pricing is for plaster or paint
finish so this adds to the base m2 pricing
• Devonstone sizing in Clay = $55 - $70 per m2
Additional Information
Tools Available Through Firth – Concrete Brick Planner
http://www.firth.co.nz/how-to-videos-design-tools/tools.aspx to try our Brick Planner
Summary
Situation• The NZ exterior cladding market is
relatively large and currently sits at around 45% bricks
• The concrete brick share is around 2%
• Cost gap has closed between clay and concrete brick
• The profile for concrete bricks remains low or considered “too expensive” in the market
• In options and guides for homeowners, concrete brick is not part of initial consideration set for cladding
PropositionBuilders, Merchants, Architects and Firth work in partnership to
• Train relevant stakeholders on product advantages
• Provide clear guidance on costing for estimations
• Include Concrete Brick in cladding range for NZ standard home offers and designs
Benefits• New contemporary look for
customers at competitive rates
• Added variety without added complication because product substitutes existing clay bricks easily
• Improved product supply with trusted preferred supplier
• Solid after sales service
• Locally manufactured for easy quick turnaround times
• Versatile product which can be honed and polished for different finishes
Versatility & Creativity
Dricon coloured mortar
Versatility & Creativity
Apartment Living
Special Housing Areas – Homestar 6
Rib Raft – Hot Edge
Interior Uses
Features
Traditional or Contemporary
• Our proposed next step would be for Firth to update your customers and designers on products and options, which on approval could then be used on your builds
• Firth have developed a brick sample box specifically to help designers and buyers easily choose their colour of choice.
• This sample box includes a mortar fan deck, demonstrating the Dricon Mortar range, which will add to the options your customer can choose without adding com.
• The Website has many tools and is a good source of technical data. New Dricon app launching next month.
Technical Support
Stack Bond
Half stack bond
In Joint Reinforcing
10 series veneer stack bonded guidein Masonry Manual at CMA website
Studs at 400mm centresWall ties 400mm centres both waysMesh: Start 400mm from slab then max 800mmCentres4mm diameter longitudinal wire held apart by 2mmdiameter wire at 200mm centres
Website detail: www.NZCMA.org.nz veneers section
In Joint Reinforcing
Control Joint layout assistance
Veneer Developments
Modification of brick to include cores:
• Lighter product• Better mechanical interlock
with the brick ties
Product also has solids for window sills
Veneer Developments
Currently working with BRANZon an appraisal to get the shelfangle removed from two storey design
FIRTH CONTROL JOINT[Alternative Slip Joint]
Veneer Developments
Construction:Control joints controlling wall movements shall be achieved by providing a bond break between blocks and mortar at the specified locations.
Installation:At each control joint a thin layer of suitable polythene tape or similar shall be placed on top and at ends of each unit covering at least 75% of its width. The polythene layer must cover any cavities within the units. Mortar shall then be placed on the horizontal bed and the end of the unit to be laid.
Veneer Developments
Building wrap
Firth Technical Support
Graeme BighamMasonry National Engineer Business Email: [email protected]: 07 5727160 Mobile: 027 4520 600
Steve CrosslandTechnical and Specifications Manager MasonryEmail: [email protected] DDI: 09 583 2102Mobile: 0274 959 471
Call Centre 0800 FIRTH1