www.firstpost.com

Best Website

Firstpost.com a digital newsroom

• Contemporary news and views portal • Presents news in a manner and pace in sync with

today’s digital environment

• Makes news ‘social’; professes the philosophy - participate

• Allows sharing of news and information through social platforms; blends seamlessly with other social platforms

• Formidable social presence across platforms like Facebook, Twitter etc

• Launched on May 9th, 2011, already a site

endorsed by thinkers and influencers across categories

What makes it work

• A truly digital product

• Ease of navigation

• Appealing design- large images, bold headlines

• Ease of participation- comment, share, follow

• Almost real time reporting of news

• Robust presence on social platforms

Wide Variety of Content

• Topics range across-

• India

• Politics

• World

• Business

• Economy

• Bollywood

• Life

• Sports

• Tech

• Featured Guest Blogs- Voices

• F.Wire- ‘News as it unfolds’

• ‘What’s Hot’- Assorted news for the time strapped user

• Firstpost Video Room – Firstpost Video Room presents a unique

feature which provides an assortment of the latest news videos, for audiences who prefer to consume news in video format

• Firstpost e-book – Firstpost e-book caters to that segment of

the audience which takes keen interest in getting in-depth knowledge on certain topics, in this case, the week’s most talked about topic

• Firstpost Photos – Firstpost Photos presents news through

photos , another feature attempting to ease news consumption

• Firstpost Trends

– Every article would have a list of related topics mentioned below with hash tags which once clicked upon throws up all the articles available on that topic

Special Properties

Special Properties

• Firstpost Battleboard

– Grandmaster Vishwanathan Anand puts up certain chess challenges for the audience, challenges which he had faced in his career

– Vishwanathan Anand then offers the best solution to such a challenge

– Firstpost users get to experience real life chess challenges faced by the Grandmaster and eventually interact with him and understand the way out of such challenges.

• Firstpost Mumbai/Firstpost Delhi

– These properties are specifically designed to address ‘location specific’ audiences; not just people who reside in Mumbai/Delhi but people who take interest in these cities in terms of its cultural fabric, food, unique stories, latest news and so on.

Performance

• Monthly Unique Visitors(domestic) –

7.1 Million

• Total Visits(monthly)- 19 Million

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Monthly UVs(000)

Growth Path

*source- Comscore