first steps towards sustainable mobility in tourism – the seemore project
DESCRIPTION
FIRST STEPS TOWARDS SUSTAINABLE MOBILITY IN TOURISM – THE SEEMORE PROJECT. IEE-0110951/ From April 2012 to April 2015. Project Summary. - PowerPoint PPT PresentationTRANSCRIPT
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FIRST STEPS TOWARDS SUSTAINABLE
MOBILITY IN TOURISM – THE SEEMORE PROJECTIEE-0110951/FromApril2012toApril2015
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Project Summary
SEEMOREintroducesenergyefficienttransportsolutionsforvisitorsineightcoastalregionswiththegoaltoreducethenumberofcartripsmadebytouristsduringtheirholidays.
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Implementationregions
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Background
• Leisuretransportaccountsfor50%ofalltravelinindustrializedcountriesandisexpectedtorise•Touristregionsarevulnerable,because:
- Evenlargershareofleisurerelatedtrips- Seasonpeaksleadtocapacityproblemsandcongestion- Trendofmoreindividualizedholidaysfavorsprivatecaruse- Balancebetweenaccessibilityandattractivenaturalenvironment
•SEEMOREoffers(informationon)alternativestothecar
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Objectives and main steps• Objectives:
- Increasedtourists´awarenessaboutsustainablemobility- Co-operationbetweenthetourismandmobilitysectors- Ashiftoftouriststowardsmoresustainablemodes- ShareknowledgewithotherEuropeanregions
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• MainSteps:- Overviewofgoodpracticesandsetuptheco-operationframeworkintheregions
- Implementationofactionsin8regions- Evaluationandtransferofexperiencetootherregions
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Expected Impacts
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• Increased co-operation between tourism and mobility sectors• Change in travel behavior of targeted visitors:• 5-15% reduction of car use for leisure trips• 5% increase in non-motorized leisure trips• Increase in public transport use• Inspire other regions to implement similar actions• Reduction of annual primary energy use with 796
toe/year and of greenhouse gas emissions with 2.170t CO2 e/year
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PartnersCINESI Transport Consultants Spain
Mallorca Transports Consortium Spain
Trivector Traffic AB Sweden
Association of Local Authorities Fyrbodal Sweden
FGM-AMOR Austrian Mobility Research Austria
Common Europe Pomeranian Association Poland
Municipality of Choczewo Poland
Club Sustainable Development of Civil Society Bulgaria
Province of Forlì-Cesena Italy
Central European Initiative Italy
Limassol Tourism Development and Promotion Co Ltd Cyprus
Stratagem Energy Ltd Cyprus
Horários do Funchal Public Transport Portugal
Local Councils’ Association Malta
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SELECTED BULGARIAN REGION - DOBRICH
8Dobrichregion,Bulgaria
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General description of the tourist region
Mainattractions:spaciousbeachesoffinegoldensand,shallowseaalongthebeaches,curativepowerofmineralwatersandmudbaths,picturesqueprotectedareasandnaturalpreservedzoneswithrarebirthsandvegetation,anthropogenicresourcesfromdifferenthistoriceras,ruraltourisminsmallvillages,facilitiesforwatersportsandgolf,manyluxuryhotels,restaurantsandnightclubs.
9Dobrichregion,Bulgaria
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Relevant results and findings from the regional survey
Modal split among the target group
Theaveragenumberofdaytripsperyearinthetargetareais1400.Percentageofdaytripsmadefromtouristsintargetedareabydifferentmodesoftransportis:
-Walking–11%;-Cycling–3.5%;-publictransport–29%;-car–56.5%;-ship/ferry–0;-others–0;
10Dobrichregion,Bulgaria
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Relevant results and findings : Needs and preferences of tourists
Tohavemorewellmaintained(andenlightenedbynight)pedestrianalleysTohavebetterconstructedandmaintainedbicyclepathsTohavemorepossibilitiesforbikerentalatreasonablepricesToorganizeelectricalvehicletransport(smalltrains)fortransportationinsideAlbenaresortandwatertransport(boats)amongtheresorts
Tohavemoreparkingplacesaroundthemainattractions(Balchikpalace,KaliakraCap)
Tohavemoreinformationabouttheresortareas(mapswithmostinterestingsites)andindicationhowtoreachthembydifferentmodeoftransportation
TohavemoreinformationaboutthetimetablesofthePTForeigntouristswouldliketohavethisinformationatleastinEnglishand,ifpossible,inotherlanguages(Russian,Romanian).
11Dobrichregion,Bulgaria
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Local strategy developed by the project team and discussed and approved by local decision makers
Thestakeholdersfullyagreedwiththeproposedlocalvision:“MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY SEASIDE DOBRUDZA THROUGH SUSTAINABLE TOURISM AND TRANSPORT”
Themaingoalsweredefinedasfollows:1. Todevelopastronginformationandpromotioncampaignthus
introducingtheterm“MobilityManagement’intheregionandexplainingthebenefitsofsustainabletourismandtransportdevelopment.
2. Tointroducenewmobilitymeasuresinresortareasthuslinkingtourismandtransportsectors
3. Toincreasetheenergyeffectivenessofthetransport
12Dobrichregion,Bulgaria
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Main conclusions (6)DOBRICH STRATEGY AND ACTION PLAN (FINAL – 04.11.2012)
13Dobrichregion,Bulgaria
Axis 1 – Information and marketing actions concerning sustainable mobilityThisaxiscontainedmanymeasures,aimingtoimprovethequalityandaccessibilityto
informationaboutmobilitymanagement(MM)ingeneralandthepossiblemobilityoptionsintourismsector.Animportantsteptoreachthisgoalistheincreasedco-operationbetweenlocalauthorities,transportandtourismcompaniesinprovidingmobilityinformation.Thisaxisincludes6measures.
Axis 2 – Introduction of new mobility optionsHereitisimportanttointroduceinrealpracticesomeconvenientmobilityoptionsinordertomakethetransportintourismareasmoresustainablethrough3measures.
Axis 3 – Achieving energy saving in tourism sector through mobility measuresThisaxisaimstoachieveenergysavingintourismsectorbyusingmorePT,bicycles
andwalkingbyfootandbyintroducingtheuseofelectricvehicleswherepossible.Ithas3measures.
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Task Responsible actor Participants Timing
Measure 1.1.:Definition and elaboration of the integrated sustainable mobility information package for visitors (publictransport,urbanmobility,parking,pedestrianareasandroutes,guidedtours,etc.),withdescriptionoftheleisureactivitiesandhowtoreachthem.ElaboratedinBulgarian,Russian,EnglishandGerman.Distributionofupto2.500copies
Projectteamandsubcontractor
Tourismandtransportoperators,municipalitiesandAlbenaresortmana-gement
June2013
Measure 1.2. Regional visitors’ sustainable mobility guide includingcompleteandintegratedinformationonmobilityandintegrationofmobilityinformationinhotels’packagetocustomersandinhotelservices.50hotelstobeinvolved.
Projectteamandsubcontractor
Tourismandtransportoperators,municipalitiesandAlbenaresortmana-gement
May2014
Measure 1.3. Training on integrated sustainable mobility optionsfor80professionalsindirectcontactwithvisitors(hotels,busdrivers,andleisureactivitiesstaff).
Projectteamandsubcontractor
Municipalities,districtadministration
Dec.2014
Measure 1.4. Organizing a photo-competition and exhibitioninAlbenaforpromotingthesustainablemobilitymeasures,insummer2014.
Projectteamandsubcontractor
Tourismandtransportoperators,municipalitiesandAlbenaresortmana-gement
June2014
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Measure 1.5. Organizing 2 series of emission of video-spot for the region promotinglocalattractionsandthesustainableaccesstothem.-summer2013-2014.
Projectteamandsubcontractor RegionalTV-operators June2013–
September2014
Measure 1.6. Direct advertising – disseminationofadvertisingmaterials(posters, teaser-postcards,T-shirts,caps)amongthetargetgroups–tourists,hotelandrestaurantstaff,localyouth,etc.
Projectteamandsubcontractor
Tourismandtransportoperators,municipalitiesandAlbenaresortmana-gement
March2013–March2015
Task Responsible actor Participants Timing
Measure 2.1.Increased public transport selling points:hotels,regionaltransportterminals,travelagencies.Atleastfournewpoints.
Dobrichtransportoperator,municipalities
Albenaresortmanagement May2014
Measure 2.2. Integrated packages (sustainable mobility + leisure activities)withthegoalofsellingatleast1.000integratedpackagesduringthelastprojectsummer.
Projectteamandsubcontractor
Albenaresortmanagement;Tourismandtransportoperators,municipalities
Dec.2013
Measure 2.3. Parking policies to disincentives car use to access leisure destinationsandurbanareaswithvisitorsconcentration.5meetingswithlocalauthoritiestodiscusstheparkingpolicies,leadingtoadecreaseof200freeparkingspacesintowncentresorleisureattractions
Projectteamandmunicipalities
Albenaresortmanagement;Tourismandtransportoperators
May2014
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Measure 3.1. Improving PT-services for visitors and local people in rural areas;PTservicesatleisure/touristdestinations;sustainablemobilityoptionstomajorevents.
Transportoperators Municipalities;projectteam
Dec.2014
Measure 3.2. Bicycle mobility transport and services:Introducingabicyclesharing/rentalschemesforvisitors;Complementaryinfrastructureandservicestosupportcycling:5kilometresofnewsegregatedbicyclelanesand100newpublicparkingplacesforbicycles
Municipalities Projectteam;Albenaresortmanagement;privatecompanies
Dec.2014
Measure 3.3.Training of up to 40 local planners on how to consider visitors when planning mobility measures andhowtoconsidermobilitywhenplanningtouristinfrastructureresultingintoSUMPforKavarna
Projectteam Albenaresortmanagement;Tourismandtransportoperators,municipalities
Dec.2014
Task Responsible actor Participants Timing
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WHAT IS ACTUALLY IMPLEMENTED• Axis 1 – Information and marketing actions concerning
sustainable mobility:– MOBILITYPACKAGES(CONTAININGABROCHUREWITHLOCALPTTIMESCHEDULESANDCOACHEXCURSIONSANDLEAFLETWITHLOCALSITESTOBEVISITEDANDHOWTOREACHTHEMINASUSTAINABLEWAY)ELABORATED,PRINTEDANDDISSEMINATED;
– FIRSTWORKSHOPFORTOURISMSTAKEHOLDERSCONDUCTEDINBALCHIKINMARCH.MAINTOPIC:“SUSTAINABLEMOBILITY–INTRODUCTIONANDEUROPEANBESTPRACTICES);
– SECONDWORKSHOPPREPAIREDANDWILLBEHELDON28.06.2013INDOBRICHINTHEFRAMESOFTHEEUENERGYWEEK(LISTEDASANEUEVENT)
– T-SHIRTSANDCAPSPRODUCESANDWILLBEDISSEMINATEDDURINGTHEEVENTON28.06.2013,WHERETHEYOUTHWILLPARTICIPATEINOPEN-AIRMOBILITYEVENTS(VELO-COMPETITION,ETC.)
– POSTERSANDTEASERPOSTCARDSPREPAREDANDWILLBEPRINTEDANDDISSEMINATEDINBULGARIANANDENGLISH.
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