Name : A.venkateshRegister no : 21608621031Internal guide : Mrs.venkateshwariReview : First ReviewDate : 21.01.2011

MOBILE MARKETING FORCE AUTOMATION

Submitted By,

All the pharmaceutical industries marketing department has its marketing force as medical representatives are spread across the country.

collecting stock requirements from the pharmacy for their product ,schedules of marketing representatives for meeting the doctors, preparing the sales report .

MSR

Every medical representatives are fill the MSR details which is collected from pharmacy and doctors then submit to company.

Suppose a marketing executive is in erode or kanya kumari and his/her company is in Delhi, the attached documents is send by Indian post/courier service.

PROBLEM

It has existing system. Sales Representative(SR) manage some

forms to enter his daily, weekly, monthly activity report. These form

are should submit his top level management by directly submit or

sending courier or post service.

Existing System

Works of Marketing Sales Representative

Prepare MSR Daily call planner Prepare weekly Report Classification of Doctors Master Tour Programme Standard Visiting List Retail Chemist list & Date of Visit Personal Data

Proposed System

The Mobile Marketing Force Automation system overcome this problem. Implement these forms as mobile application into mobile (with GPRS connection). SR directly intermediate with server and his top level management. It reduce Time,Cost and work burden of the employee.

VP Marketing And Sales

Sales Manager Marketing Manager

Product ManagerRegional Manager

Area Manager

Medical Sales Representative

Territories Cites Town

ORGANISATION STRUCTURE DIAGRAM:-

THANK YOU